Chronicles Abroad

What are the keys to successful video marketing? Parchelle answers this very question and provides us with many angles to tackle video marketing strategy. She shares insights on what the top 3 types of videos that you should focus on. And if you're short on time, she also shares some tips on how to make shorter videos to fit your busy schedule. We help you to think about the following: 1. PRES is an acronym that helps you formalize your framework for video: P get to the point R get to the reason E have an example S sum it up 2. If you're worried about where to find inspiration for your content, just remember not to reinvent the wheel. 3. Consider outsourcing when it makes sense. Check out these suggestions: Fiverr (affiliate link)WeVideo (affiliate link) Start Grinding Review your customer journey ask yourself how are people currently finding out about who you are, how can I get them to like me more and how can I get them to trust me. Create a mastermind map. Map out a calendar to record. Look for inspiration