Be Your Change

Podcasts. You hear them everywhere. And everybody talks about them. Yep, there’s even an international podcast day – that’s September 30, in case you are wondering. You want another sign that podcasts are trending? Celebrities have their own podcasts, from Shaquille O’Neal to Gwyneth Paltrow. But, as is true with every broadcasting industry, podcasting is widely dominated by men. Even though we have a woman to thank for making the podcast a true mainstream media – Sarah Keonig, with Serial – and even though the gender gap is closing when it comes to looking at the listeners (44% of whom are female, according to a 2018 study), the dominant voice on the hosting side is still male. The reason behind this is that more often then none, women feel that podcasts just aren’t for them. A way of saying they don’t feel represented in the podcasting landscape. Or, more to the point, they weren’t. Because now, we women have tools to better engage our audience, thanks to Simplecast, and its very active COO, Jeanine Wright.