Off-farm Income

SHOW NOTES KEY IDEAS:  I have had a lot of great business ideas (in my opinion).  So much so that one of the biggest challenges to being an entrepreneur for me is to not chase every "great" idea that comes into my head.  And thank goodness that I didn't because a great business idea is not necessarily a true business opportunity. For the bulk of us listening to this show and considering entrepreneurship we have a lot at risk.  We cannot afford to chase every single business idea that comes to mind because they are unproven.  When I started my first business I figured that I had one shot.  One-shot to make something that would prove I was capable of doing this.  In my own mind, I could not justify putting my family through the expense and time away from me a second time.  So, I was careful. Finding a true business opportunity is kind of like being careful.  Before we jump in with both feet we want to pay attention to some parameters.  We want to identify those ideas that give us the greatest chance for succ