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Major General Mari K. Eder, U.S. Army retired, is the former Army Deputy Chief of Public Affairs. She also served as Director of Public Affairs at the George C. Marshall European Center for Security Studies, and as an adjunct professor and lecturer in communications and public diplomacy at the NATO School and Sweden’s International Training Command. In 2017 she was inducted into the Army Public Affairs Hall of Fame and received the Joe Galloway Lifetime Achievement Award for excellence in strategic communication. She currently serves as Board Secretary and Trustee with the U.S. Army War College Foundation; this year she authored the foreword to the College’s new Communications Campaign Planning Primer. Trust is unraveling across American institutions, affecting not only government but also news organizations, trusted sources of information and, most critically, expertise and values. The impact is not just institutional, the decay also affects individuals, families and shared norms. The very foundations of