Inside Sponsorship

Big sponsorship announcements are not commonplace right now; as we still aim to get back to whatever normal is going to look like post-pandemic. That is why it was great news to hear that Football Australia recently announced that the Commonwealth Bank will become the official naming rights partner and bank of the Australian national women’s team, known as the Matildas, as well as the Junior Matildas and Young Matildas, from August 2021. The initial four-year partnership will inject millions of dollars into elite women’s football and grassroots initiatives around the country, and it’s just the start of what is set to be an exciting new partnership. It is great news for Football Australia as it comes as they move into a huge cycle of Olympics 2021 and 2024, the Asian Football Confederation Asian Cups 2022 and 2023, and, of course, FIFA World Cups 2022 for men but also the Women’s FIFA World Cup 2023 which will be hosted by Australia and New Zealand. Further, and another feather in football’s cap, is the lat