Bootstrapped

Peldi Guilizzoni continues this mini-season as he chats with married couple Geraldine DeRuiter (author) and Rand Fishkin (software founder) on how their fields differ - and how they are more similar than you'd think. Peldi, Geraldine, and Rand discuss:How the software industry is less special that we thinkDealing with the loneliness and isolation of being a founder or authorManaging your own psychologyHow a supportive partner shares your mental ups and downs The value of having a peer group (aka friends) for mutual supportThe challenge to ignore the VC hype machineGeraldine's blog: The Everywhereist. Rand's company SparkToro.