Business Wars

It's the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans. But as these post-war renegades take denim duds out of the workplace, the jean giants find themselves between a rock and a hard place.Do they hold fast to their traditional base of cowboys and factory workers, or embrace the teenagers who are adopting denim? Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!