Business Of Dentistry with Dr. Russell Kirk

Voice search and voice optimization are growing trends. After getting an Amazon Echo over the holiday season, the idea of artificial intelligence and voice search became intriguing. We have these voice-activated Smart Home devices in our homes that can control security cameras, lights, and even the thermostat. Smart Home devices also have the ability to tell you sports scores or current news. There is a remarkable amount of information at our fingertips.  How is voice search going to impact dentists and dental practices?  In this episode, I am going to share some of the information I’ve found which may help you to recognize what you need to do in order to get ahead of the curve. When someone asks their Google home device, “Okay, Google, find me the nearest oral surgeon” will your practice come up in the search results? Voice search is on the rise. Are you ready?  In this episode, you’ll hear: The growth of voice search and the importance of being top of mind in voice search capability for your specialty or p