Lean Startup

Nordstrom is in the process of modernizing its digital properties—web/mobile web/in-store digital/app—as well as redefining the design and processes across the UX organization. When Jyoti Shukla began supporting the UX team, she noticed a number of large scale, heavy processes in place that did not necessarily yield a direct return on investment, nor did they delight and excite the customer. Jyoti focused on leading the team to develop a lean approach in delivering software to exceed the expectations of Nordstrom customers. Although there are always big challenges with process change, there is a lot of excitement to move the needle using newer/leaner methods. Jyoti will discuss some of the peaks and valleys of the experience she has had at Nordstrom in using lean concepts to drive the UX organization.