Superwoman Smarts

Engagement is not just about Likes or Followers. What’s the point of having thousands upon thousands of Likes who don’t really care about your message and will never buy from you or walk into your store? This episode is an interview with social media maven, Valentina Gonzalez, MBA, Founder and President of Beyond Engagement, a social media marketing company that specializes in helping nonprofits and small business owners increase engagement on social media. Valentina covers talks about personas, online marketing effectiveness, Do's and Don'ts, and content development.