System Execution Podcast

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. What you’ll learn about in this episode: Allen’s experience and the expertise he has around branding The evolution of the term “brand,” what it has come to mean today, and why branding is all about getting your story out to the world What has changed in the branding space with the omnipresence of technology Why you need to constantly reinvent and re-sharpen your brand in today’s market Ways to know whether your branding is working or not including the most important thing for a brand to focus on The process Allen takes his clients through to determine what makes their brand different What you need to get focused on in your