System Execution Podcast
Episode 34: The System for Superior Marketing Campaign Management, with Megan Malone
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:31:45
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Sinopsis
Megan Malone is a Founding Partner with Vici, a Philadelphia-based digital agency, and leads the Operations division. Megan has both a broadcast and digital marketing background working for the Philadelphia Eagles, Beasley Broadcast Group, and Cox Media Group. Megan has certifications from the Center for Sales Strategy (management, marketing strategy, brainstorming), a certification from Disney Institutes People Management, and was awarded the top 10 advertisers in Louisville from the American Advertisers Federation in 2012. She has managed millions of dollars of digital campaigns in her career. What you’ll learn about in this episode: The story of Vici Media Inc.’s growth from the time when Megan was the only employee How Vici Media Inc. keeps track of over 100 media partners The systems and processes that work best over multiple time zones so Megan can live in Phoenix while many of her employees live in Philadelphia The system Vici Media Inc. uses for superior marketing campaign management How Post-it Note