Why I Social

Michelle Pinchev is (@CityByHeart) is the founder of Pinch Social. She's also the executive producer of Social Media Week(i) Toronto, an independent Social Media Week. It's only appropriate that our path's crossed at this year's Social Media Week New York City... Shortly after meeting Michelle at the opening night event at Social Media Week (NYC), I knew  NOTE: The original description for this episode described Michelle's role as executive producer of Social Media Week Toronto. The proper term was SMWi Toronto - as it is independent from Social Media Week.  This Week on Why I Social, Michelle and I discuss: The evolution of influencer marketing in 2016  Her research process for Social Media Week Toronto What she learned at Social Media Week New York City Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming