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118: Common Technical SEO Mistakes and How to Avoid Them with Dawn Anderson

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Sinopsis

In this conversation, Dawn Anderson and I are going to take a deep dive and geek out about technical SEO. She's an internal SEO and digital marketing consultant for brands and startups alike. We've spoken at many of the same conferences, so I already know she’s a fantastic  expert and the perfect guest for the show. As you’ll learn in this episode, a true mobile-first approach is more important than it’s ever been -- and will only keep growing in importance. Find Out More About Dawn Here: Dawn Anderson on LinkedIn Dawn Anderson on Search Engine Land @dawnieando on Twitter Dawn Anderson on Facebook In This Episode: [01:09] - Dawn starts off by discussing crawl budget, what it is, and why we care. [03:29] - Crawl budget feeds into things like page speed, Stephan points out. Dawn then expands on the idea. [05:46] - Dawn talks about the key areas in which you can emphasize importance in huge websites. [07:07] - Google pretty much ignores priority on XML Sitemaps because people lie, Dawn explains. Another proble