Marketing Speak | Take Your Marketing To The Next Level

Matthew Kimberley is the founder of The School for Selling and the creator of the Principles of Professional Persuasion. His first book, How to Get a Grip, sold over 50,000 copies. We’ll go into depth about sales strategies, various tools that can help at various stages of the sales process, and why having great sales technique is so important. Find Out More About Matthew Here: matthewkimberley.com @mjkimberley on Twitter @matthewkimberly on Facebook Matthew Kimberley on LinkedIn The School for Selling  In This Episode: [00:56] - What does Matthew wish that marketers knew about selling? [03:21] - Matthew talks about what he does when he goes into a client organization and teaches their sales team, discussing the importance of discipline and structure. [07:03] - We hear about how a business owner can help position a salesperson to be on a level playing field with a prospect. [08:43] - Scripts work to a degree, Matthew says, but they have problems. [14:14] - Matthew talks about how he optimizes his sales sy