Latitude Supercharge

While ads might’ve found their place on social media, commerce is hardly native in these spaces. And, despite efforts made to blend commerce with social media through the addition of shopping tags and shoppable stories, platforms like Instagram, Facebook, and Snapchat often fail to provide a place where customers make their final purchases. Perhaps the problem lay in social media’s general approach towards commerce to begin with. While users often know they’re being advertised to on social or are at least aware of the ads in their feed, they’re not always logging onto social media platforms to specifically shop. Discover—very often so, but not always shop. But, what if a social media platform changed things up by making the experience about shopping first instead of socializing? What if a social platform merged shopping with entertainment and then, from there, blended it all into a social experience? That’s exactly the approach, Down To Shop (DTS)—the new social media app—takes by integrating online sho