Japan Business News with Yuzuha Oka

Should Intl fashion retailers develop Japan-specific products?

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Sinopsis

Today's episode features a story on a fast-fashion giant H&M's retail strategy. H&M don't develop a product specifically made for Japan, as global fashion trend doesn't change. Instead they cater to each market by tailoring the variety and volume of products they place in store. Would it be the best way to cater to Japanese consumers? Today's pick - an article from Toyo Keizai Online http://toyokeizai.net/articles/-/159448