Create If Writing - Authentic Platform Building For Writers & Bloggers

In the last post/podcast episode, I talked about beta and ARC readers, but didn't touch on the launch team. There are slight differences in the ARC team and the launch team, so I wanted to fully address what a launch team is and why authors might (or might not) want one.   REWIND: WHAT ARE BETA AND ARC READERS?  To refresh, I want to go over terms. When I talk about beta readers, these are a handful of readers who see the book in its finished, but not yet proofread form. They help catch errors, but also let me know if anything about the pacing or story needs work. ARC or advance readers get the book after the betas and my proofreader have been through the book. They get a fully-edited and formatted copy of the book and are encouraged (but not required, per Amazon terms of service) to leave a review.  WHAT IS A LAUNCH OR SCREAM TEAM?  A launch team is a little different. The fact that authors have started calling these Scream Teams gives you an idea what they do. They don't just review books, but go out and te