Technology Flows : Salesforce Architecture Podcast

Hello and welcome to another episode of the Technology Flows podcast. My name is Matthew Morris and I’m a Salesforce admin and MVP. Each week I’ll be brining you the voices and opinions from the world of Salesforce. This week I have for you a conversation with Peter Coffee who is the Vice President for Strategic Research at Salesforce. Many of you will recognise Peter as the host of pre-keynote conversations at many Salesforce events.  I think I am right in saying that it is his voice which announces every keynote session at Dreamforce, which he has to pre-record in the run up to the conference. If you’re interested in “the future”, then Peter is you man.  He leads the emerging trends track at Dreamforce, which from what I have seen gives a 2-3 year view into the future of Salesforce and the technology industry. Before he was hired by Marc Benioff in 2007, Peter was a technology journalist.  He’s also a graduate of the Massachusetts Institute of Technology and back in the day he even wrote a book entitled How