#asktheceo Podcast

In this episode, Jeannette Fackler turns the tables on me and interviews me on influencer marketing for B2B HighTech companies. Jeannette is the Co-Founder of J&L Marketing. She’s a tech translator who de-borifies tech marketing. Contact Jeannette: Twitter: @contentcharmer LinkedIn: https://www.linkedin.com/in/jeannette-fackler-07331713/ Contact Avrohom: Web: https://asktheceo.biz Facebook: AvrohomGottheil Twitter: @avrohomg Instagram: @avrohomg INTERVIEW HIGHLIGHTS: [00:42] Avrohom: Tell me, how do you "de-borify" tech marketing? I'd love to hear that because trust me, there's a whole lot we can talk about that. Jeannette: Oh, yeah. You know what? I think the biggest thing that deborifies technology is actually thinking about human beings. Both, on the business side, the owners of the business, as well as the users. Users don't necessarily respond to "hey, Cloud saves you money", and "Cloud increases productivity", because everybody says that. Right? Avrohom: Everybody saves you money! And everybody is