#asktheceo Podcast

Jola Burnett is Vice President at GfK Consumer Life, where she consults with many Fortune 500 clients, looking at disruptive shifts and forces to make sense of the future (and she is really obsessed with the future!). She studies US and global consumers, as well as, disruptions and innovation, around the world, to guide her clients on how to connect with today’s and tomorrow’s consumers, to pinpoint white space opportunities and high growth areas and tailor marketing strategies to future proof their business. Her category expertise includes technology, retail, health, media & entertainment, PR & marketing, consumer packaged goods, personal care, beauty & fashion, government and non-profit. She is a frequent speaker at numerous conferences including the Marketing 2 Moms Conference, The Market Research Event, The Media Insights Conference, the North American Shea Trade, and the AMA Marketing Conference. She also moderated a panel of experts at the Debunking Millennials Mediapost event in NYC. She is a co