#asktheceo Podcast

Helen Yu is the Founder & CEO at Tigon Advisory, where she drives growth for the largest technology companies in the world and is a board advisor to fast growth SaaS companies. She serves as Vice-Chair and Board Director at the Global CyberSecurity Association. Contact Helen: Web: https://tigonadvisory.com/ Twitter: @YuHelenY LinkedIn: https://www.linkedin.com/in/tigonhyu/ Contact Avrohom: Web: https://asktheceo.biz Facebook: AvrohomGottheil Twitter: @avrohomg Instagram: @avrohomg INTERVIEW HIGHLIGHTS: [01:04] I’m happy to have obtained your latest book, Ascend Your Start-Up, conquer the 5 disconnects to accelerate growth. This is such a relevant topic, with over 63,000 startups in the United States alone, and more than 69% of startups being launched as home-based businesses, the allure of having your own business is very great. However, a concern on many people’s minds is that most small businesses fail in the first year of business. How can start-up founders know that they’re on the right track to ensur