Inside Sponsorship

This episode is born from KORE Software’s 2019 free whitepaper, Storytelling in Sponsorship: The importance of storytelling in selling, reporting, and activating partnerships in sports and entertainment. Storytelling drives our lives. A myriad of new OTT broadcasters, the rise in popularity of Instagram and Facebook Stories, TikTok and YouTube’s increasingly influential stars, and a multitude of news sources where the dilemma of credibility and authority are changing the ways information is shared, all impacting our everyday. Stories are at the heart of this new world of information sharing. For what is the foreseeable future, they will continue to shape relationships, understanding, and behaviors. In this episode, we want to shine a light on how both brands and rights holders can utilize storytelling to their advantage, across the whole lifecycle of their partnerships. In a world of instantaneous conversation and differentiation, expectations of audiences as well as clients have changed. In this episode,