Pragmaticlive

Let’s re-think innovation. Starting with the question, who can be an innovator? Answer: everybody. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Carla Johnson, a global keynote speaker, a best-selling author, and a recognized marketing and innovation strategist.   They discuss: Why innovation is everybody’s job The 7 different innovation archetypes How an innovative Valentine's Day commercial sold routers in a new way > Watch It Additional Resources Take the Innovation Archetype Assessment *Re:Think Innovation by Carla Johnson*   Focus This course shows you how to find opportunities in your market’s problems, score them objectively and identify where your company’s strengths intersect with market values. Successful innovation happens when you know how to strategically direct your efforts and resources on the best ideas. >> Learn More   Design This course teaches you how to take a human-centered approach to market problems, so you can partner with