Inside Sponsorship

Blockchain companies investing in sports sponsorship is projected to reach US$5 billion by 2026. Cryptocurrency, blockchain and NFT sports sponsorship investment is projected to increase by a massive 778 per cent compared to 2021. The next highest increase in sports sponsorship is 44 per cent for IT software and hardware. Retail, automotive, and energy sponsorship investment is expected to rise by seven per cent, five per cent, and four per cent, respectively. Last year, the number of people in the world investing in crypto doubled to 100 million. Now, it’s estimated to be more than 220 million and many analysts expect that to double again next year. It is an attractive space for rights holders as they look to shore up commercial programs to help recover from pandemic-driven losses in a category that barely existed a few years ago. Of course, while awareness of blockchain companies is growing, sponsors are also focused on converting. That needs to be a key understanding for any rights holder looking to pit