Mumbrellacast

Early Monday morning, Seven West Media announced that it had entered into a conditional agreement to acquire Prime Media Group, in a deal worth $131.9 million and includes businesses and related assets of Prime. (02:58) Australia again delivered double-digit revenue growth according to the latest SMI figures, with ad spend for September up 15.5% on 2020 numbers. Q3 booking figures were also up 4.6% on 2019 levels. (12:54) Sky News Australia and Alan Jones are set to part ways, with Jones' last show to air tonight. (21:23) Finally, an interview with Omnicom Media Group's CEO Peter Horgan and Foundation's general manager, Liz Wigmore. (24:14)