El Podcast De Cristina Mitre

-----This episode is also available in Spanish-----Paula Begoun, my guest this week, is unquestionably considered one of the biggest names in cosmetics worldwide. "Beauty begins with truth" is one of the mottos of Paula's Choice, the revolutionary brand that she founded back in the 90s, a time when cosmetic marketing could sell you anything with a whole lot of miraculous ingredients and very little scientific rigor. Paula went against the grain and based her brand on transparency, science and the real expectations of users.Before creating her brand, Paula was already a prestigious beauty writer and journalist. Her books were and are bibles of beauty. She rebelled against the lack of rigor in the cosmetics industry and her work was decisive for all of us to begin to understand what we put on our faces and if it was worth it or not.About to turn 70, Paula has fantastic skin. And even though the interview is through a computer screen. But literally, her skin shines! She jokes, “Wouldn't it be terrible if you wer