Offline

Offline

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 90:19:01
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Sinopsis

Build a 100% remote, online, and expertise-driven business. Hosted by Philip Morgan and Liston Witherill, we'll share what's working, what's not, and what scared the sh** out of us, every single Friday. If you're a consultant, software developer, professional services provider, coach, accountant, lawyer, or any other service provider, and you want to build your business online, this podcast is for you.

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Episodios

  • Mechanical Lead Gen

    Mechanical Lead Gen

    19/02/2021 Duración: 25min

    Philip's Message: Tomorrow I want to hear about your lead gen model and in particular the mechincal method. i think that's potentially a sticky, powerful term for you to use. it's evocative, but invites questions/conversation, which is great POV material

  • If you were to start building your authority today, how would you do it?

    If you were to start building your authority today, how would you do it?

    05/02/2021 Duración: 33min

    L - What I did then, What I'd do today Then: aligned with another entrepreneur, website, email newsletter, LinkedIn, specialized Today: Specialize, Outbound (LinkedIn + email), Content, SEO, paid traffic, event marketing

  • What happens when trust declines?

    What happens when trust declines?

    29/01/2021 Duración: 39min

    (Philip here) This was a fun one! It's music to my ears to hear Liston say "I think you're right about that", and he said this a lot in this episode. I'm kidding a little bit, but it really was an interesting episode.

  • Email Newsletters Are Dead

    Email Newsletters Are Dead

    22/01/2021 Duración: 37min

    Continuing our flagrant clickbait-ifying of show titles, we talk about how email newsletters are dead. Over. Cooked. Kaput.

  • Should Philip buy ads to promote his workshop?

    Should Philip buy ads to promote his workshop?

    15/01/2021 Duración: 31min

    Liston likes to tilt at windmills. One of his favorites is trying to get +Philip to seriously consider using paid advertising to gain visibility for his workshop offerings.

  • Content is Dead

    Content is Dead

    08/01/2021 Duración: 29min

    Liston and I are wading into the shark-infested waters of speculating. Of bloviating about trends. The first trend we have something to say about today is content.

  • Authority or Training

    Authority or Training

    11/12/2020 Duración: 22min
  • Should You Start a Podcast in 2020

    Should You Start a Podcast in 2020

    20/11/2020 Duración: 35min
  • Philips Live Streaming Experiment

    Philip's Live Streaming Experiment

    17/11/2020 Duración: 36min

    Philip has been... livestreaming. Does that mean he is surrounded by pulsating purple LED lights, grinding away at a first-person shooter?

  • Why you shouldnt sell to your audience the way you want to buy

    Why you shouldn't sell to your audience the way you want to buy

    06/11/2020 Duración: 41min

    The curse of knowledge is a very versatile curse! It interferes with our ability to explain things to those who are less experienced than we are, and...

  • Learnings From a Productized Service

    Learnings From a Productized Service

    02/11/2020 Duración: 35min

    Recently, Liston concieved, designed, implemented, and shut down a productized service in about 2 months time. During that time, he sold 2 clients on the service, and created+shipped a website, outbound email sequence, and sales deck for the service.

  • Selling Pain vs Aspiration

    Selling Pain vs Aspiration

    23/10/2020 Duración: 28min

    In today's episode, Liston and I tackle the question: is pain or gain the greater motivator?

  • Approaches to Email Marketing

    Approaches to Email Marketing

    02/10/2020 Duración: 41min

    This episode is a fast-and-loose overrview of various approaches to email marketing.

  • Designing and Running an Online Event

    Designing and Running an Online Event

    25/09/2020 Duración: 32min

    Liston is in the middle of running an online event called ClientCon. What better time to find out what it's like to envision, plan, and execute a sizeable (30 speakers) online event?

  • Offline featuring Tom Critchlow (Part 2)

    Offline featuring Tom Critchlow (Part 2)

    11/09/2020 Duración: 29min

    Tom Chritchlow is an independent strategy consultant, and a wealth of knowledge about how to open up new opportunity with questioning.

  • Offline featuring Tom Critchlow

    Offline featuring Tom Critchlow

    04/09/2020 Duración: 29min

    Tom Chritchlow is an indepedent strategy consultant, and a weath of knowledge about how to open up new opportunity with questioning.

  • Lessons learned from launching the workshop

    Lessons learned from launching the workshop

    28/08/2020 Duración: 31min

    Liston has twice launched a workshop (https://servedontsell.com/workshop/) and it's sold reasonably well both times.

  • Structuring expertise into IP (#1 in what might become a series)

    Structuring expertise into IP (#1 in what might become a series)

    07/08/2020 Duración: 30min

    Intellectual property. Two serious-sounding words that make it seem like you need lawyers and contracts and DRM and who knows what else.

  • Philips recent awakening to the fact that hes not as empathetic as he likes to think he is...

    Philip's recent awakening to the fact that he's not as empathetic as he likes to think he is...

    31/07/2020 Duración: 31min

    Philip is not actually as empathetic as he thinks. Or is he?!?!

  • All Sales is Becoming Marketing

    All Sales is Becoming Marketing

    24/07/2020 Duración: 27min

    At some point, Liston said "something something ALL SALES IS BECOMING MARKETING." Philip wanted to know more.

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