Why I Social

Tracy Soren and Jessie Jolles (@SorenandJolles) are a comdy duo currently living in New York City. Their story together begins at a Upright Citizens Brigade improv class and has grown into a friendship which has been compared to that of Broad Street.  Their web series, Dibs, about the importance of friendship during life's little moments. They've also been described as NYC's Top 10 Up-And-Coming Comedians and 10 Rising Improv Stars That Deserve Their Own TV Show.  Naturally, I was also excited to learn they recently launched a podcast as well.  This Week on Why I Social, Tracy, Jessie and I discuss: The story of how they met  What made them each interested in comedy How YouTube and Social Media have impacted their comedic careers Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform

Allison Matherly (@allisonmatherly) is Coordinator of Digital Engagement at Texas Tech University. She's also a graduate of the same university and currently pursuing her Master's of Arts.  I first had the opportunity to meet Allison at eduWeb Digital Summit and was impressed by the drive and passion she brings to her job every single day. Her journey from student to intern to employee is one that is worth listening to.  Hear that and more on this episode (69) of Why I Social.  This Week on Why I Social, Allison and I discuss: How Allison went from student to employee at Texas Tech Learn how she created the #IAmARedRaider campaign  Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business fr

Andrew Seaman (@AndrewmSeaman) is Senior Medical Journalist at Thomson Reuters. You may have seen his articles in other papers such as USA Today and Politico. In addition to his work at Thomson Reuters - Andrew is also Ethics Committee Chair for the Society of Professional Journalists.  This episode is also unique in the fact that I've had the absolute pleasure of being a part of Andrew's journey - from our days at Best Buy - to Wilkes University where I worked and he attended school. It's been tremendous to see his journey and an even bigger joy to discuss it on Why I Social.  This Week on Why I Social, Andrew and I discuss: How Andrew became interested in journalism The difference between his experiences in New York and Washington D.C Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our pla

Noelle Seybert (@NoelleSeybert) is Social Media Manager at Pepperdine University (@Pepperdine). She has been working in higher education for more than four years and has been in the marketing industry since 2009. Seybert is also in the process of completing her Doctorate in Business Administration (with an estimated completion in 2018).  I crossed paths with Seybert at Kurogo's Mobile Conference (hosted at CSUN). She was (as far as I know) the only other person there who's full-time work consisted of both mobile and social media. She caught my attention as she actively shared her feedback and notes on the #Kurogo2016 hashtag that conference was using. And thus, the Kurogo Mobile Conference 2016 edition of Why I Social was born! This Week on Why I Social, Noelle and I discuss: Whether or not we can define a generation over a 20+ year gap The influence her father has had on her life How she began working with both social media and mobile Share with your thoughts on this week's episode with #WhyISocial Subscr

Jermaine Young (@Tigga7d6) is lead designer at A Sublime Creation Design Studio and the co-host of #Spoofchat. It's also worth noting that Jermaine is a father - something I daresay he would say is his most important job.  Jermaine's work on #Spoofchat includes a unique creative process which he discusses mid-way through the episode.  Note: #Spoofchat was previously discussed on Episode 49 featuring Adam Dince (iTunes).  This Week on Why I Social, Jermaine and I discuss: The creative process behind #Spoofchat How he mixes social media and parenthood Why he loves Snapchat Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off

Frankie Greek (@FrankieGreek) is Social Media Manager at Fuse Media and Social Media Coordinator for the Shorty Awards. Her background in television and radio have also helped her establish the skill sets required to succeed in both Snapchat and live-streaming.  My actual introduction to her came when I learned she would be running the Snapchat account (which she launched, by the way) for the Times Square Ball. This episode is a long-time coming and it was joy to learn about how Frankie went from Penn State Grad to where she is today.  This week's episode also features questions from Chris Strub and Patrick Jervis-Stone This Week on Why I Social, Frankie and I discuss: How studying radio and broadcast helped her get where she is now.  Her first impressions of Snapchat Running the Snapchat account for the Times Square Ball Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by

Bree Kelley (@SmartSuiteBree) is a community manager at Casual Fridays (based in San Diego). She works remotely from the other side of the country in Cleveland, Ohio. You may also remember that Casual Friday Founder, Tyler J Anderson, joined the show in the first episode of 2016.  Bree's "no-quit" attitude was always impressed me and this episode also opens with a fan question from listener Martin Lieberman.  This Week on Why I Social, Bree and I discuss: How networking (in-person) landed her a job  Loving life in Cleveland Slack and it's value to today's workplace  Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off all a

Michelle Pinchev is (@CityByHeart) is the founder of Pinch Social. She's also the executive producer of Social Media Week(i) Toronto, an independent Social Media Week. It's only appropriate that our path's crossed at this year's Social Media Week New York City... Shortly after meeting Michelle at the opening night event at Social Media Week (NYC), I knew  NOTE: The original description for this episode described Michelle's role as executive producer of Social Media Week Toronto. The proper term was SMWi Toronto - as it is independent from Social Media Week.  This Week on Why I Social, Michelle and I discuss: The evolution of influencer marketing in 2016  Her research process for Social Media Week Toronto What she learned at Social Media Week New York City Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming

Malia Probst (@TheMalia) is the host of The Real Virtual Reality Show and works full-time consulting on virtual reality. Her journey to living in Los Angeles didn't happen over night - but her interest in virtual reality pretty clear from the start.  From her experience in hospitality to her journey across the country, Malia brings a unique story to Why I Social that is is complete with passion for new technology.  This Week on Why I Social, Ross and I discuss: The challenges and rewards of working in hospitality. The journey from Indiana to LA  The future of virtual reality and social media The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http

Welcome to the first edition of Why I Social Sessions - which will bring you short discussions focused on one-singular topic. This is not your standard Why I Social episode where we learn about a guest - but instead - we focus on important topics impacting the social media space today. Today, on Why I Social Sessions, guest (and Why I Social alum) Lucy Rendler-Kaplan and I discuss changes happening on Twitter with a focus on #Twitter10k and the misinformation being spread regarding Twitter's big change.  On Episode 1 1. Twitter changes - are they good or bad? 2. How/what misinformation is being spread about #Twitter10k 3. How will changes to Twitter impact NEW users of the platform?  Following the conversation: I'd encourage you to use the hashtag #WISSessions to share your thoughts. This Week's Question(s):  What do you think about the changes happening to Twitter? Are you for or against Twitter's current evolution? 

Ross Brand (@iRossBrand) is the Vice President (and co-founder) of HR Avant-Garde and the editor of LivestreamUniverse.com. He also hosts the Blab show "Livestream Stars" which I had the pleasure of joining just one week ago.  Ross has a broadcast background, which adds to his skill set as a live-streamer, and is is an NYU alumni (with a Master of Science in Human Resource Management). During his time at NYU, he was also the chapter President for SHRM (Society for Human Resource Management).  This Week on Why I Social, Ross and I discuss: How Ross got interested in Human Resources How his broadcast experience helps him with live-streaming The relationship between podcasting and live-streaming The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off all annual plans

Derek K Hubbard (@DerekKHubbard) is Social Business Specialist for Southwest Airlines. He is a dynamic and experienced speaker with a proven track record of creating compelling content for social and digital mediums.  I had the pleasure of meeting Derek in 2015 at the Social Media Strategies Summit in Dallas where we were both speaking. I immediately knew that he'd be a great fit for the show and he does not prove me wrong. His story is a fascinating one and his work is even more impressive.  This Week on Why I Social, Derek and I discuss: The value of experiencing different cultures  Challenges of social media in the travel business Beyond the noise - using Periscope to create quality content The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off all annual plans

Lorrie Guerrieri  (@LorrieGuerreri) is a Community Manager for BTC Revolutions. She was also a previous guet on the Why I Social podcast until there was an issue with her audio and her content was unable to be recovered. Thanks to #CMAD - you can now learn more about Lorrie!  Note: All guests in this series were nominated by their fellow CMs during #CMAD. Part 1 - Gabby Yocum (iTunes)  Patt 2 - Monina Wagner (iTunes) Share with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Noni Shaney (GoGoogleMe) is a higher education and social media professional who is also currently an employee of BTC Revolutions. Her work ethic and time-management skills are on display in this episode as we discuss how she manages multiple roles/accounts in her career.  This is also the LAST in the #CMAD Series. I want to thank you for taking the time to listen to every community manager who's been on this year's series (see the full list below) and encourage you to thank YOUR community manager when you have the opportunity.  Note: All guests in this series were nominated by their fellow CMs during #CMAD. Part 1 - Gabby Yocum (iTunes)  Patt 2 - Monina Wagner (iTunes) Part 3 - Lorrie Guerrieri (iTunes)  Share with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your

Monina Wagner (@MoninaW) is Community Manager at Content Marketing Institute and the second guest in this year's #CMAD Series. From news to social media, Monina has a diverse background that was exciting to explore. Her experience and enthusiasm make her well-deserving of being featured as a standout community manager.  Note: All guests in this series were nominated by their fellow CMs during #CMAD. Part 1 - Gabby Yocum (iTunes)  Share with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Gabby Yocum (@thegreat_gabbby) is the Community Manager at Zoomph and the first guest in this four-part series for Community Manager Appreciation Day. Her story begins at a job fair but her future in community and social media is clearly still being told!  Note: All guests in this series were nominated by their fellow CMs during #CMAD.  Share with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Community Manager Appreciation Day (#CMAD) is a 24 hour, live event taking place on Google Hangouts featuring panels focused on, you guessed it, community management. In 2015, the Why I Social podcast produced the first annual Why I Social #CMAD episode. In 2016, the conversations with Community Managers are split up throughout the week. To kick-start this year's series, I chatted with the team behind this year's #CMAD.   Share with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics  

Ahna Hendrix (@AhnaHendrix) is CEO and Lead Social Media Specialist at ARCH Digital Agency. She started ARCH Digital in October 2014 and has built a strong online reputation in social media over the course of her career.  You'll find her actively sharing snap stories on a daily basis via Snapchat (which I personally enjoy). She's also a yoga and health enthusiast who has made some significant changes to her life to focus on positivity. This Week on Why I Social, Ahna and I discuss: The importance of making time for yourself Ahna's love of Snapchat The power of positivity  The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAn

Ryan Pena (@iRyanPena) is Social Media Manager at MentorMate and MobCon. He previously served as Senior Social Media Specialist at Capella University. He's an experienced speaker who leverages his work experience to share actionable items at conferences like Social Media Strategies Summit. His experience in social media and mobile lends to a great conversation around such topics - but his personal story/personality is what has allowed me to grow a professional and personal friendship. with him.  This Week on Why I Social, Ryan and I discuss: Building A Social Media program from scratch Employee Advocacy  Working in Higher Education The definition of "mobile"  The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20.

We kick off 2016 with the Founder of Casual Fridays and Executive Producer of Social Media Day San Diego, Tyler Anderson. Tyler leads a growing company based on San Diego and has worked with other major events, such as the Super Bowl. Like previous guest, Scott Stratten, he speaks to the value of focus and niche marketing.  Beyond his professional life, Tyler is a father and enjoys living in the San Diego area. He's also something near and dear to my heart, a podcaster. You can learn more about his current podcast, Social Media Social Hour Podcast, on Stitcher and iTunes.  This Week on Why I Social, Tyler and I discuss: The Casual Fridays story  What it's like to be executive producer of Social Media Day San Diego Scaling your company in a competitive space  The utter chaos of Comic Con in San Diego  The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your m