Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

A/B testing your app store listing is an important strategy to growing your organic downloads.   This week is you will discover what elements should you test first, what's more important for screenshots - the messaging or the graphics, and so much more.   Our guest is Lina Danilchik is the Marketing & Communications Manager at SplitMetrics.   Topics Covered: 02:14 A/B testing on the app stores  03:27 What elements should we test first?  04:43 A/B Testing App Icons Increase Downloads by 20%   16:22 CBT Good App Audit  17:14 What’s more important for screenshots - the messaging or the graphics?  36:32 How much value is there in having a video on the app store listing?  33:21 Does ASO work without paid ads? 40:54 Localization can increase downloads by 40%  43:52 Avatarity App Audit 55:09 Color Noir  App Audit   SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the ap

We're going to talk all about social media influencer, how podcasting has actually changed it, and also how you can implement an affiliate marketing system. You can watch this video: http://www.youtube.com/watch?v=eD2tNHj_hqQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anc

Today's guest is Ryan Yada the Co-CEO and Co-Founder of Flowmotion Entertainment. He co-leads the company's international growth with 80 team members in 10 countries. You will discover how optimizing for small wins led their games to have explosive growth despite a disappointing launch. He shares what areas of the product to optimize, how fine tuning their app led to major ASO growth, and the tools he uses to measure all these tests. Ryan Yada is the Co-CEO and Co-Founder of Flowmotion Entertainment Show Mentions: - BigQuery  - Firebase - Game Analytics - Cooking Crush - Cooking My Story SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube

In this video, I want to talk about all the ways that you can still increase your downloads without touching the keywords. So let's get to it. You can watch this video: http://youtu.be/gEShBdg5ejI Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

This week is a solo show where I'll share the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains on how I manage growth, ASO tests that I'm running, and how I'm optimizing for conversions. Plus, we'll answer all your app marketing questions along with auditing your apps for downloads and revenue. Moonlight app: https://apps.apple.com/app/moonlight-sleep-sounds/id1529371572 Topics Covered: 04:59 Revenue and download numbers for my Moonlight App 17:14 How to rank for long decription keywords on Google Play? 18:40 What do you think about having in-app purchase and subscription for same content 22:11 How much time does it take to rank for keywords on Google Play 27:52 Youdo Todos App Audit 39:23 Coachy App Audit 49:24 Fat Splat App Audit SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entre

We're going to talk all about how do you optimize for the keywords in your app, title, subtitle, keyword, field, and so forth. You can watch this video: http://youtu.be/nsy03ba_LWE Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Qais Haddad, an ASO and user acquisition specialist at Tamatem Games. You will discover why you are missing out on a huge opportunity if you are NOT localizing in Arabic. He shares how you can get started with localizing in Arabic, how to avoid the sensitive subjects for Arabic users, and ASO mistakes when targeting the MENA region. Qais Haddad is an ASO & User Acquisition Specialist. SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

You will discover the tools I use to come up with a brand strategy that will drive long-term organic downloads. You can watch this video: https://youtu.be/a6UagdyZ1Go Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

This week is you will discover how to launch, scale, and optimize your mobile app subscription business.   Our guest is Dan Burcaw, Co-Founder at Nami ML, a company focused on helping app developers start and grow mobile subscription businesses.   Nami has assembled the world’s first machine learning dataset designed to accelerate subscription revenue. With over 1 Billion data points collected, Nami’s algorithm is trained to find and convert likely subscriptions.   Nami ML: http://www.namiml.com/ Topics Covered 03:34 What mistakes do developers make when offering subscriptions? 05:11 Pricing page optimization why 07:18 How do you fight subscription fatigue on the Play store? 12:12 How does having a lifetime plan impact subscription revenue? 16:40 How can developers increase the lifetime value 21:40 What are currently the best subscription options for games 22:53 Journal It App Audit 43:09 Decision Maker App Audit 48:29 Wonderful World App Audit SPONSORS From Apple Features to

In part three of our ASO course, we're going to talk about one of the most important pieces of the ASO puzzle. And that is Keyword Research You can watch this video: http://youtu.be/WKGez5L-JaQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Itamar Rogel, Co-Founder and Chief Product Officer at Affogata. You will discover why building a community is a multiplier to your game's retention and growth. Plus, he shares how to sift through user feedback and how you can zoom in on the most relevant piece of feedback. Itamar Rogel is the Co-Founder and Chief Product Officer at Affogata. Show Mentions - Fav app: Trello SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

In part two of our free ASO training, we're going to talk about all the different factors that go in to your keyword rankings. You can watch this video:https://youtu.be/AHvGCwtCCTo Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

This week we are celebrating the success of our fellow indie developers within the App Masters community. You will hear how they've been able to achieve success despite a crazy 2020. Topics Covered: 02:30 - How Geometry Solver 92X revenue 24:11 - How Peaceful Parent Messenger landed press coverage on launch 41:58 - Google Play ASO tricks and tips from Free Music Player app You can watch this video: https://youtu.be/wDe5AkIwypg Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check the

What is App Store Optimization or ASO? Do we really need another acronym? In this video, I take you back to the basics of ASO -- what it is and why you need it. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS For just one low monthly price, you will discover our greatest growth hacks to driving massive downloads. Learn more on Appmastersacademy.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

If you want to drive more app revenue through Facebook you will want to listen to this episode. Today's guest will share the step-by-step guide on how to start Facebook advertising and how to retarget users to get them to subscribe to your app. Plus, how to build an audience on Instagram and transition them into app users, the TWO clever ways he's getting more App Store reviews, and the email marketing strategies that are crushing it for his app. Michael Durst is the Co Founder of OOMPH Show Mentions - Fav app: Photoshop Express:  (iTunes | Google Play) *************** SPONSORS For just one low monthly price, you will discover our greatest growth hacks to driving massive downloads. Learn more on Appmastersacademy.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is an Apple Design Award-winning designer and developer. He shares how he's able to turn a passion project into a successful game with 7 million downloads and without any paid marketing. You will also discover how moving the purchase options earlier in the game flow helped increase revenue and how he used timed puzzles to get people back into the game.   Ryan McLeod: https://twitter.com/warpling  Blackbox: https://www.blackboxpuzzles.com/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS For just one low monthly price, you will discover our greatest growth hacks to driving massive downloads. Learn more on Appmastersacademy.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

You're going to discover a whole new set of ways to build a business from just one app. Today's guest Dan Purcell, Co-founder of Get Your Marriage On!, shares how he build a media business from the success of his first app. You will discover how to launch your app using influencer marketing, the free way to track downloads from these influencers, and how podcasting has actually help him grow his audience. Dan Purcell is the Co-founder of Get Your Marriage On! *************** SPONSORS For just one low monthly price, you will discover our greatest growth hacks to driving massive downloads. Learn more on Appmastersacademy.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Coming up is an interview from our first virtual summit from July 2018 with then VP of Growth at FreshPlanet, Shamanth Rao. You will discover what your targeting should be on your first Facebook ad campaign, what your app needs before running a Facebook campaign, and the ad creatives that are performing the best. Shamanth Rao is the Founder at RocketShip HQ and host of the Mobile User Acquisition podcast. When we did the interview he was the VP of Growth at FreshPlanet. *************** SPONSORS SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games. Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords,

This week's guest is Tom Hammond, CEO and Co-Founder at UserWise. You will discover how to use liveops to bring users back into your game and eventually monetize them.    Liveops is critical for game success and the future of gaming and it’s what keeps your players coming back again and again. Those little updates and personalized experiences are what keeps them clicking and allows you to earn money through ads or in-app purchases.   Topics Covered: 01:37 Why is it so critical for game developers to start thinking about liveops 05:17 Liveops essential events 13:09 How to rank app on Play Store 17:58 What is your opinion on lying about social proof 19:34 Gains App Audit 25:00 Liveops for non-gaming apps 32:39 insatiable io snake App Audit 44:00 Numerology App Audit 51:52 Developing a social media app 54:38 Modern Drone App Audit Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: htt

Coming up is an interview from our first virtual summit from July 2018 with then Co-Founder at Megacool, Aurora Berg. You will discover how to use referrals to grow app downloads (make sure you know Apple's new rules of incentivizing downloads), the prerequisite for growth, and how Fun Run (her previous company) used Twitter to engage users and grow downloads. Aurora Berg is the COO at Medal.tv. Megacool.co was acquired by Medal.tv in September 2019 to offer game studios cross-platform gameplay recording and deep lining solutions. *************** SPONSORS SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games. Checkaso is an analytical ASO