Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

This week is a solo show where I'll update you on the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains how I manage growth, ASO tests that I'm running, and how I'm optimizing for conversions. Moonlight app: https://apps.apple.com/app/moonlight-sleep-sounds/id1529371572 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagr

Today's guest is Martin Lancee, the Head of Consumer Growth at LinkedIn. At LinkedIn, Martin is responsible for (1) developing and executing the company's strategy to accelerate mobile growth, (2) liaison between LinkedIn and Apple/Google for app store and BD opportunities, and (3) driving new integrations via product partnerships. You will discover: - Where to put your attention when it comes to growth at a big company - How he got buy in from all parties to move forward with a preload strategy - How to get started with a preload (on-device) strategy - How he overcome being a professional app for a preload campaign - How to get started with a preload strategy as a start-up - How to calculate ROI for preloads - Why Preloads pay per install did NOT work - What GEOs are best for preloads Martin Lancee is the Head of Consumer Growth at LinkedIn. Show Mentions - Digital Turbine - IronSource - Digital Turbine Episode - Singular - Fav app: LinkedIn Learning SPONSORS Want to scale your growth faster? GamesBoost42

Today's guest is an indie iOS developer success story and creator of a water tracker app. You will discover how he increased his conversion by optimizing his pricing page, how he came up with this idea, and what's working for him from growing his downloads. Topics Covered: 01:43 - How he came up with the idea 04:15 - The inspiration for his beautiful design 04:38 - How this app launch differed from his previous app launches 09:50 - What growth strategy did he focus on 14:41 - What ASO strategy really drove growth? 16:56 - How he gets such high number of ratings 23:27 - The pricing page change that led to 10% increase in monthly revenues 28:01- Lifetime in-app purchase or subscriptions? 28:06 - When do you show your paywall? 42:25 - How do you keep yourself motivated on working on single app? Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   S

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.  You will discover: How to approach UA with a new app What SDKs and tracking you need before running user acquisition How to get start with Facebook Automated App Ads How to scale Facebook Automated App Ads How should UA managers collaborate with product teams How to get started with Google UAC Gina Kwong is Growth at Electronic Arts (EA). Show Mentions: - Fav app: Star Wars Galaxy Heroes SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground

With over 12 years of experience in creating actionable data, Lior Barak shares how focusing and structuring your data will help explode your mobile app growth.   He helps companies automate their data automation to simplify their decision making. His product helps create a clear data strategy, that saves companies time and money.   Topics Covered: 03:50 - How to figure the ONE metric that will turn a user into a customer 07:11 - How to figure the features that are often used 10:07 - What are the general metrics that EVERY app needs to be focused on? 13:17 - What's the best tool to measure app retention? 16:28 - App Audit Co-parenting 27:32 - App Audit Fast scan 48:54 - App Audit Photo time Golden hour Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors

Discover ALL the app launch mistakes that you want to avoid including how to soft launch your app and the proper way to ask for user feedback. TOPICS: - How to get beta users - How to soft launch your app and make it available for pre-order - UI / UX mistakes - Think of onboarding flow as a “drunken download” Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instag

Today's guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more. You will discover a few easy ways to increase your game's monetization, his process for evaluating a product and the biggest mistakes he see when it comes to mobile games. Jordan Blackman is the Owner of Bright Black Associates. Show Mentions - Playmakers Podcast - Game Analytics - How To Double Your Game's Conversion Rate in The Next 90 Days - Fav app: Waking Up SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow u

Should you hire a freelancer or app development agency? Are you getting a warranty for your code? And how do you ensure that your code will actually be delivered?   In part 3 of our YouTube series on how to build an app startup, you will discover how best to hire developers and get the most accurate quotes.   Topics covered:  Freelancer vs dev shop  Should the developer have made similar apps in the past?  Build for both or start with one platform (Google vs Apple)  How to ensure dev won’t steal app idea  How to ensure dev won’t resell your code? Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.c

Get up to $2M of funding for full scale development, deployment and marketing. We know how hard it may be to get funding for your apps and games.    This is why GamesBoost42 built a framework that can quickly give you access to the capital you need. You retain your ownership rights and the freedom to build the apps and games you want, and Gamesboost42 provides you with funding so that you can develop your app on your terms.   Today's guest is Andrew Postnikov, Chief Business Development Officer at GamesBoost42.   Topics Covered: 01:23 - Difference between GamesBoost42 and traditional investors 08:50 - How does GamesBoost42 work - do I give up profits or equity? 11:48 - How publishing works with GamesBoost42 17:45 - Dad joke #1 18:24 - DrinkDrama App Audit 27:07 - What happens when the relationship between developer and GamesBoost42 ends? 35:26 - GamesBoost42 analytics 39:32 - Drumschool App Audit 48:35 - Battlexic App Audit 57:03- What's the  to work with GamesBoost

Lower your app development costs and discover the basic framework to build your minimum viable product (MVP).   In part 2 of your "How to Create an App Startup" series, you will discover the best way to build your MVP and communicate the idea to a developer.   Topics: The best way to show the developer your idea How to decide MVP features  How to create a specifications doc Tools to help you create an app prototype   B7Dev  http://b7dev.com/ SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevep

Today's guest is Dan Clark, the CEO of Brain.FM. You will discover how he went from working for free to now CEO of the company. Other topics covered during the interview: - How he found out about the app and applied to work for free - Why he used reactive native to build the first version - Why he decided to NOT build the app himself - How he grew by investing in the science of the app - How to overcome objections to the app's subscription - Was it hard to work for another company after having your own company - How to decide whether to build a lifestyle business vs going bigger - Why he brought on a COO - The lessons learned from going from a lifestyle business to one with employees - Why referral marketing is one of the best channels - What's working with LinkedIn ads? Dan Clark is the CEO of Brain.FM Show Mentions - Amplitude - Fireflies.ai - Fav app: Roam Research SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues

Discover the critical steps you need to think about before you start building your app idea.   Topics: Create a company not just an app  How to do market research  How to simply validate your app idea  How to turn your idea into a working prototype How to fund your app idea   B7Dev  http://b7dev.com/ SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

This week we have Eric Wroolie from Overpass Apps joining us to answer all your app development related questions. He's got a popular YouTube channel where we shares a lot of great advice for app developers.   Overpass is a mobile app development agency based in Oxfordshire  in the UK Topics Covered: 04:06 - Trends in the app store 05:51 - Ad revenue getting harder to monetize 07.02 - How YouTube can help your business 16:33 - Motivational Quotes App Audit 24:26 - Native vs Flutter or Xamarin 29:34 - Should you be concerned about cyber attacks while building app? 32:06 - What benefits do you get by having a user register for your game? 34:40 - What is the minimum daily downloads to get revenue traction? 35:44 - Goddness app audit 44:37 - Should you monetize with monetize with Facebook? 45:30 - Why is Admob revenue getting more difficult 54:59 - Reward full screen ads vs video ads SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tac

Today's guest is Lior Barak, a data strategist with over 12 years of expeirnece in the field. Lior worked for companies such as Nielsen, Cisco, Lovoo, Zalando and more. He is the author of "Data is Like a Plate of Hummus", Co-host of "WHAT the Data?!" Podcast and Co-founder of Tale About Data. You will discover... How indies can adjust to IDFA What metrics make the biggest difference for your app business How to build in-house data analytics tools Why you must have a communication line with your customers `What's the primary growth channel, is it still Facebook and Google? Lior Barak is the Co-founder of Tale About Data. Show Mentions - Fav app: Trello - WHAT the Data? - Data is Like a Plate of Hummus  - Apple article about data  - Lior Blog Post: Serving users no dollars  - Lior Blog Post: Wabi-Sabi your data  SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com

Today's guest is Chaim Sajnovsky, Founder at B7Dev.com, you will discover how to build an app from idea to launch.    You will discover why you need to create a company, not just an app, should you budget for marketing or should everything go into development, and how to leverage your app for free with technology.  Topics Covered: 02:42 - How to leverage free technology for your app 09:27 - Where should you start if you want to learn how to code 12:24 - Chaim's thoughts on Flutter 14:08 - Any Widget App Audit 24:24 - Do we need social media if we have a low budget for an app launch? 28:00 - What SDKs should every app have? 30:52 - Zareklamy App Audit 41:12 - Learn Basics in Cloud Computing App Audit 47:04 - Do you need an NDA before working with an app development company? SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedic

Are you struggling with your app's growth. Well, we have the Co-Founders of Veme.ly to share how they've persisted through the ups and downs to finally break through. You will also discover... - How they knew when to pivot their app - How customer support drives app growth - Why eliminating the US in Apple Search Ads has driven tremendous ROI growth - How they're using Clubhouse to drive downloads Hassan Ahmed and Maverick Eguia are the Co-Founders of Veme.ly. Show Mentions: Instabug  Podcast interview with Christy Laurence RevenueCat  Fav app: Clubhouse: (iTunes | GooglePlay) SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: You

Discover the step-by-step guide on how to start Facebook advertising and how to retarget users to get them to subscribe to your app.     Mike Durst, Co-Founder at OOMPH, shares how he uses Facebook retargeting to drive more app subscription revenue.   You can watch this video: http://youtu.be/j3U2bnUWJS0 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Tw

In this week's live stream, you will discover how an app audit from a previous live stream led to a 3X increase in lifetime value for SuperMama.   He shares his revenue numbers, what changes he made to the app, and how he adjusted his marketing.   This week's guest is Andrey Peshkov, a tech entrepreneur who worked as a CFO for +10 years. He is the creator of SuperMama - a breastfeeding tracker app.    Topics Covered: 04.41 - How SuperMama 12X Revenue 18:40 - The pricing page that led to 12X revenue 25:03 - How did Andrey choose this niche? 27:27 - How to calculate LTV of an app 28:57 - How to wireframe your app 29:39 - The Apple Search Ads campaign that is performing the best 30:56 - How to use Branch.io to track the best ROI of a Apple Search Ads keyword 32:11 - How to optimize ad spend for Apple Search Ads 32:21 - How to optimize Facebook ads for different countries 37:44 - PingMe App Audit 48:17 - Twidget App Audit SPONSORS From Apple Features to ASO to influencer

Are you trying to build your first app or scale your app development? Well today's guest is Elisabeth Bohlmann, the VP Client Strategy at December Labs.  You will discover: What should be the first step when thinking about building an app How to hire the right developer (freelancer vs dev shop) What documentation you should have before gathering development quotes What is the difference between Native and Hybrid Mobile App Development Why UX research is so important before you build out the first prototype Elisabeth Bohlmann is the VP Client Strategy at December Labs. Show Mentions: - Is My App Really Mine? Five tips for avoiding developer hijacking  - Fav app: Shazam SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice

In today's video, I want to show you an app. A motivational app is making over $600,000 a month. You can watch this video: http://youtu.be/f8w7exZnwi4 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message