Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

Today's guest is Denis Shelkov who is the Senior App Marketing Manager at AppFollow consulting department. Denis has been providing comprehensive ASO services for the biggest mobile developers for over 4 years, helping them reach first positions of top charts. Topics Covered: 02:00 - How App Store Rating & Reviews Impact ASO 03:21 - Are ratings or reviews more important? 12.40 - How to hack the featured reviews on iOS and Google Play 15:06 - Will negative reviews on launch bury your app? 19:42 - Medica App Audit 31:27 - How does ASA impact ASO after iOS 14 changes? 36:24 - What's the impact on conversion if the rating goes from 3.7 to 4.0 rating 39:57 - Todayist App Audit 52:30 - Quote Dark App Audit Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help

Today's guest has been brokering the sale of internet businesses for the past 14 years and mobile apps in the past 6 years. You will discover: - Top 3 things to do to sell your apps for maximum value - Do buyers have a preference between subscription apps? - How to determine your app's worth - Financial tools that Eric recommends Eric Owens is the owner and co-founder of APPBusinessBrokers.com. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers t

Today's guest has successfully built a fishing app on the side. He will share how he's using organic Facebook marketing to drive installs and revene. Trevor Lewis is the Developer of the Troll Master app. Topics Covered: 02:48 - Why you need to start a Facebook page 04:33 - Why you should post to Facebook groups as a Facebook page 09:15 - A photo contest for a co-parenting app 13:58 - Trevor's programming experience before building the app 20:00 - Tips on how to grow a Facebook page 16:22 - What if you 23:22 - Music Player App Audit 34:20 - Trebble App Audit Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7

Fritz Charles is the founder of Q2 Mobile Labs, a mobile studio and consultancy, with a specialty on mobile subscriptions. Q2 Mobile Labs began as a mobile gaming studio, producing a portfolio of over 400 apps that produced over 5,000,000 downloads that was sold to a private investor. Fritz led mobile growth strategy at the National Basketball Association, IAC, and Aaptiv, where he focused on conversion optimization and subscription growth. You will discover: - How do we know if an app is fit for subscriptions? - How do we decide on subscription length? - How do we price subscriptions? - Tools to help A/B test - How to retain users and increase LTV - What are the different promotions to increase conversions? Fritz Charles is the founder of Q2 Mobile Labs.Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS CHECKASO is an analytical ASO platform that prov

Discover how Marco Wenisch successfully changed his app porfolio from paid to subscription-based apps. You will discover how he cross-promoted his apps, what ASO strategies worked, and how he launched his new subscription app. Links:  https://www.linkedin.com/in/marcowenisch/  https://www.taculator.com/ Topics Covered: 01:22 - How Marco went from $500 to $10,000 a month 04:49 - How Marco used Apple Search Ads to grow paid app downloads 09:33 - How Marco launched his subscription app 15:23 - How to get Apple Search Ads to show up when installs are low 18:27 - Keywords rain sounds vs "rain,sounds" 19:29 - Marco's conversion rate 21:40 - Any changes for iOS 14 update 23:41 - Youries Discover App Audit 30:28 - Is having a good landing page important for ASO? 31:29 - Should we develop Apple Watch and Apple TV 32:59 - How to plan out ad campaigns? 35:41 - floating Stopwatch App Audit 42:23 - Why Facebook over Google? 44:21 - TCG Companion App Audits 51:37 - How to target students

Ken Vermeille is the founder and CEO of Vermillion Sky. Ken has 15 years of experience in product design and development.   Topics Covered: 01:35 How to figure out the one thing that your app should do really well 04:43 Why 99% apps fail 09:36 What makes a great onboarding process? 11:49 Video Chat App Audit 34:33 Bass Parlour 47:02 Do screenshot file names help ASO? 50:43 Troll Master Depth Calculator App Audit Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. L

Jake Ellenburg is the Chief Marketing Officer at X-Mode. He is responsible for growing multiple brands across various industries with a specialty in creative user acquisition. In just under 4 years, he helped pivot a college safety app (Drunk Mode) to one of North America's largest providers of geolocation data. You will discover: - How a college ambassador program led to tremendous growth for Drunk Mode - How they are crushing it with Reddit ads and using memes - The importance of A/B testing - How to guide your team instead of micro-managing Jake Ellenburg is Chief Marketing Officer at X-Mode. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters B7DEV.com is the app development

In this video, we teardown a Starbucks secret menu app that is generating over $20,000 a month!   Download app: https://apps.apple.com/app/secret-menu-for-starbucks-vip/id1452407811 You can watch this video: https://youtu.be/lTApBMs0J4s Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app

UX design is essential to having a successful app. Chaim Sajnovsky is the CEO and Founder of B7Dev, a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs. We share the best tips for UX design and critical mistakes that app developers make. Topics Covered: 01:51 - What is the difference between UI/UX 03:14 - Don't make users think 09:57 - What do you need to launch outside of US (eg. UK and Australia)? 13:14 - Office Document 22:41 - How to rank in top 5 for a keyword when you've ben #15 for awhile 27:35 - Galavant App Audit 44:57 - DWP App Audit You can watch this video: https://www.youtube.com/watch?v=o2w7-nKTT3s Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues a

Today's guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more.  You will discover a few easy ways to increase your game's monetization.   Jordan Blackman is the Owner of Bright Black Associates.   You can watch this video: http://youtu.be/ncq1Wfe3W7c Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more a

Today's guest is Gabe Kwakyi, CEO & Co-Founder at Incipia. You will discover how to get started with Apple Search ads, the factors that influence keyword and top chart rankings, managing A/B tests, and so much more. This interview was recorded as part of our App Masters Virtual Summit back in November 2011. Gabe Kwakyi is the CEO & Co-Founder at Incipia.  SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-po

In this video, I'll show you why you should do user testing and what questions to ask. I'm going to react live to a user testing video and you'll get to hear the questions I asked along with my reactions -- brutally honest and critical ones included. You can watch this video: http://youtu.be/_ufc1byTKb4 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @st

Today's guest is an indie iOS developer success story and creator of Countdown for Disney Vacatio‪n. You will discover how he increased his revenue by increasing his in-app purchase price and the #1 source of all his sales. Nick Bonatsakis is an accomplished software consultant with over a decade of experience working on everything from scalable full-stack web applications to award-winning mobile apps. Countdown for Disney Vacatio‪n: https://apps.apple.com/us/app/countdown-for-disney-vacation/id1532628272 Topics Covered: 02:51 - How Nick 5X his revenues   05:01 - Where he converts over 50% of his users 06:57 - How adding the word "free" to his pricing page increased conversions 08:48 - The sharing feature that gets the most downloads 12:03 - How he's getting 50 email subscribers a week 14:23 - How to leverage Apps Gone Free campaign with rewarded videos 21:48 - Spontaneous App Audit 33:06 - Division Calculator App Audit 41:00 - Should you give credit to contributors of the app? And where

Today's guest is David Reichelt, the creator of Color Switch. You will discover his simple approach for designing a top charting game, how David approached the re-launch of his game and how he's using his tremendous success to build Color Switch 2. This interview was recorded as part of our App Masters Virtual Summit back in November 2011. David Reichelt is the creator of Color Switch. Show Mentions - TinkerToys - Color Switch 2  SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ************

Discover the proven method to come up with app ideas that are guaranteed to make money. You can watch this video: http://www.youtube.com/watch?v=w-RQ16TOz8w Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/messag

Here's the easiest way to get started with Facebook Automated App Ads and how to eventually scale the campaign. Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing, especially across channels.  You will discover: - How to approach UA with a new app - What SDKs and tracking you need before running user acquisition - How to get start with Facebook Automated App Ads - How to scale Facebook Automated App Ads You can watch this video: http://www.youtube.com/watch?v=NRNPoK23nto Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B

Geoff Cook is currently the CEO and co-founder of The Meet Group, a social dating and livestreaming company. He has been on the board of The Meet Group (NASDAQ: MEET) since 2011 until its sale in 2020. Geoff sold the company for $500 million in September 2020 -- one of the last large public deals prior to the declaration of a global pandemic by the WHO. He started his first company from a Harvard dorm and sold it for millions of dollars at age 24 in the year 2002. He sold his second company for $100 million in 2011. You will discover: - How he started his first company and exited it for millions - If selling the company changed the way he approached business - The surprising tactic that led to myYearbook surpassing a million users in nine months - The clever way he figured out to build a live streaming feature into his dating apps - What's trending in China Geoff Cook is the Founder and CEO of The Meet Group. Show Mentions - Geoof's Wired Article  - Foundr Interview - vPaaS - Fav app: Clubhouse SPONSOR

Want to how to make memes? Check out this easy-to-use meme generator app that is making over $60K a month. We study what they are doing right and what they can do better. We want to inspire you to learn from the best practices of successful apps, but also show you the opportunities that still exist in the App Store. You can watch this video: http://www.youtube.com/watch?v=Py-QYaWeltw Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B

This week Louis Tanguay, Managing Director & Founder of App Growth Summit, joins us to answer all your app marketing related questions. App Growth Summit is an invite-only global conference organization dedicated to producing the highest-quality events which help the world’s top mobile app publishers and developers discover how to increase their app’s performance & sustainability through our regional limited-vendor events Topics Covered 02:09 - How marketers need to adjust to a post-IDFA world 03:15 - Why on-boarding and UX will be more important 04:15 - Best practices for on-boarding and UX 06:33 - Why Apple is implementing IDFA 17:48 - How Louis pivoted his events business into a virtual one 23:23 - Mehndi Designs App Audit 31:11 - Wrapr‪z App Audit 51:21 - Yvett App Audit 57:43- Google now has reward interstitial ads Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters

Today's guest is Susan Azari, the Mobile App Commercial Lead at The Very Group. She is an experienced marketer with over 7 years experience across a number of verticals including beauty, fashion, and tech. You will discover: - How do you decide which KPIs to focus on? - The levers to pull when you want to increase retention - How to balance testing new app marketing channels vs proven ones? - The new app marketing channel that's working for them - What's the most important A/B test to run to increase organic downloads - How paid ads contribute to ASO - Her most memorable email marketing campaign Susan Azari is the Mobile App Commercial Lead at The Very Group. Show Mentions - Fav app: Clubhouse - Loop Me SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to