On The Record...online Podcast

Social media crisis simulator Firebell, which was recently introduced by PR giant Weber Shandwick, is providing crisis communications training for companies keen to avoid critical missteps in an online brand crisis. In this episode, Weber Shandwick VP Brooke Worden joins guest host Sandra Burrowes to give us a glimpse of FireBell’s realism and effectiveness, attributes… The post Social Media Crisis Communications Simulator Prepares Clients for Storm appeared first on Eric Schwartzman.

Facebook marketing tips and Facebook marketing strategies from Amazon, and Spotify, presented by Facebook partner engineer Simon Cross and Vincent Wermus.     These three companies are using Facebook to address a longstanding problem marketers have had with social media: Most channels provide no demographics on who’s listening.  Think about it.  RSS is a great… The post Amazon and Spotify Facebook Marketing Case Studies appeared first on Eric Schwartzman.

If you’re scratching your head wondering how in the heck Facebook could be valued at $50 billion US dollars, or trying to figure out what the real significance of Facebook is on organizational communications, this podcast will bring you up to speed. This is the second in a series of podcasts on Facebook Marketing, the… The post Facebook Marketing by Installing Like Buttons on Your Site appeared first on Eric Schwartzman.

What makes social media marketing so elusive for old school marketers is scalability.  An individual’s social network is tiny compared conventional, mainstream media audiences. The prospect of going head to head with a million audiences of 12 seems impossible.    In this special episode, recorded at Le Web in Paris: Facebook account executive Xavier Leclerc… The post Facebook Page Marketing and Facebook Advertising Explained appeared first on Eric Schwartzman.

If you couldn’t make it to Paris for Le Web, this podcast gives you all the major announcements and insights in one, terrific, jam-packed episode I think you’ll enjoy.   Andrea Vascellari and I recap the highlights and announcements made at Le Web 2010 in Paris, as well as some of the lessons we learned… The post Social Media Update from Le Web 2010 in Paris appeared first on Eric Schwartzman.

In preparation for my German-American Social Media Boot Camp 14-15 December 2010 in Frankfurt, I spoke to security and risk technologist, author and blogger Urs E. Gattiker (@commetrics) in Zurich, Switzerland about his expectations of what will the top social media trends of 2011. We also talked about cloud computing service failures, the impact of the mobile… The post Social Media Trends of 2011 mit Urs Gattiker von ComMetrics appeared first on Eric Schwartzman.

Vegas is desert country. Hot, dry and merciless. Yet amidst the harsh terrain are fountain shows, golf courses and lush gardens, which all appear to be hugely irresponsible water wasters.  But according to the local newspaper, the attractions aren’t the problem.  The worst offenders are rich Las Vegas celebrities, who maintain green acres that should… The post Bad Press from Environmentally Unfriendly Actions appeared first on Eric Schwartzman.

Each December, roughly 2,500 technology executives and Internet enthusiasts convene in Paris for Le Web, a two-day conference where start-ups pitch venture capitalists and emerging technology companies demo their wares.   Founded by Loic Le Meur and his wife Geraldine, Le Web has grown in popularity over the years and has come to be know… The post Le Web Survival Guide appeared first on Eric Schwartzman.

With the social media policy prohibiting command from blocking access to social media indefinitely on their nonclassified network, the US Department of Defense made a public decision to embrace social media, the origins of which I profiled on my blog earlier this year.  This podcast is about the shift from command and control to a… The post Social Media at the US Department of Defense appeared first on Eric Schwartzman.

Social media monitoring has emerged as the first step in any effective social media marketing or social media ROI initiative. Even traditional market research firms like Nielsen are offering integrated solutions for listening to online conversations. If you’re looking to update your understanding of sentiment analysis, social media monitoring ethics or natural vs. computational language… The post Social Media Monitoring Insights appeared first on Eric Schwartzman.

QR Codes, or quick response codes, are huge in Japan, but even though they’ve been around for a while in the US, they’re only just beginning to gain adoption among marketers and public relations professionals. QR Codes let you download content with your cell phone camera. Instead of thumb typing on your mobile device, you… The post How to Drive Traffic with QR Codes appeared first on Eric Schwartzman.

Demetrios Skalkotos, SVP for Global Corporation Solutions of NASDAQ OMX [NASDAQ:NDAQ], the world’s largest exchange company, sits down with guest host Mark Story (@mstory123), Director of New Media at the U.S. Securities and Exchange Commission to discuss their new Do-It-Yourself (DIY) Platform, designed to make press release and regulation FD compliance self service for investor… The post NASDAQ Rules on Reg FD Compliance appeared first on Eric Schwartzman.

Over the past few months, the number of social media management platforms to choose from has exploded.   In addition to early contenders like HootSuite and TweetDeck, there are dozens of new applications designed to help teams manage multiple social networking accounts and measure the ROI of their efforts.   In this episode, you’ll find… The post Best Social Media Management Platforms appeared first on Eric Schwartzman.

Igniting movements of brand ambassadors involves tapping into what your constituents are truly passionate about. According to Geno Church, the charismatic Word of Mouth Inspiration Officer at Brains on Fire, it means rolling up your sleeves and discovering what will make your fans’ lives better. Why? Because a true fan will propel and defend your… The post Igniting Brand Ambassador Movements with Geno Church appeared first on Eric Schwartzman.

Search engine optimization is public relations, Rebecca Lieb and author of The Truth About Search Engine Optimization tells guest host Sally Falkow (@sallyfalkow) in this special episode recorded at the PRSA International Conference in DC.   The next generation of PR professional will need to know keyword research, technical SEO, data mining and how to think… The post SEO is Public Relations appeared first on Eric Schwartzman.

Communications strategy and grassroots campaigns are key to the beverage industry’s ability to influence consumer attitudes says Susan Neely, President of the American Beverage Association (ABA). Susan will be part of a panel discussion at the PRSA International Conference in Washington D.C. called “Shaping the Debate: Public Affairs Strategies and the Health Care Reform Bill,”… The post American Beverage Association President Susan Neely appeared first on Eric Schwartzman.

Location based social networking at New York Fashion Week was all the rage, with more than 100,000 fashionistas checking-in, indicating clear winners and losers with respect to where the action and excitement was. Joost van Dreunen of SuperData Research (acquired by Nielsen) analyzed the check-in data and shares his findings.   Smart communications strategies embrace… The post Location Based Social Media Marketing at New York Fashion Week appeared first on Eric Schwartzman.

Communicating in status updates and tweets, the skills required to build an effective communications strategy and avoiding the confirmation bias trap with former PRSA CEO Cheryl Procter-Rogers, vice president, office of public relations and communications at DePaul University, America’s largest Catholic university.   Prior to joining DePaul University, Cheryl was on the corporate affairs team… The post Communications Strategy and Confirmation Bias appeared first on Eric Schwartzman.

A commonly asked questions in my Social Media Marketing Seminars is how do you measure the ROI of a Facebook marketing campaign?   With 500,000 million users and 11 percent of all time spent online, the potential of Facebook for public relations and public affairs professionals is huge. But given how basic the measurement options… The post Facebook Marketing Campaign Measurement Briefing appeared first on Eric Schwartzman.

Media relations skills are what employers want most from PR professionals, according to the Digital Readiness Report. But it takes a lot more than luck to land on the front page of a major print newspapers or the interview chair on broadcast television. It takes solid PR skills, communications skills and media relations strategies, and… The post Mastering Media Relations in a World of Diminishing Opportunities appeared first on Eric Schwartzman.