On The Record...online Podcast

Marketing Flight of the Conchords online, a new user management platform for the social web and how to build the right website for any organization with Dave Fletcher, founder and executive creative director, The Mechanism a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. He presented a session titled “Compelling… The post Marketing Flight of the Conchords on the Web with Dave Fletcher appeared first on Eric Schwartzman.

Finally, there’s a way to grow your social network, increase engagement and site registrations without having to Tweet and Facebook 24/7. Through a relatively new type of service called a user management platform for the social web, you can invite visitors to your destination website to use their Facebook, Twitter, Google, Yahoo, MySpace or Open… The post Growing Your Facebook and Twitter Followers through Social Automation appeared first on Eric Schwartzman.

The future of grassroots diplomacy, the growth of emerging communications channels like social and mobile for news consumption, finding an audience for political news beyond The Beltway and Politico’s appearance in columns by Howard Kurtz and David Carr are among the topics discussed in this exclusive podcast.   If you’re in public relations or media… The post Political News and Social Media with Politico Editor Jim VandeHei appeared first on Eric Schwartzman.

Selling social media strategy to leadership, Facebook vs. Google for decision-making and B2B B2C differences are among issues I discussed with Charlene Li, analyst and bestselling author of Open Leadership: How Social Technology Can Transform the Way You Lead. Charlene Li is a keynote speaker at the PRSA International Conference in Washington D.C. where she’ll… The post Selling Social Media Strategy to Leadership with Charlene Li appeared first on Eric Schwartzman.

What’s the B2B B2C difference, how does an industrial giant like Kodak switch from consumer to business marketing and use tension to motivate net marketing strategies?   What type of business to business research is required and what is the future of marketing to business customers? These are just some the questions we address in… The post Kodak Before Instagram with Jeffrey Hayzlett appeared first on Eric Schwartzman.

In this episode, Jennifer Preston, Social Media Editor at The New York Times gives the afternoon keynote at The Digital Impact, a conference run by PRSA that I’ve been co-chairing with Elizabeth Albrycht for the last several years. This podcast was recorded in downtown New York City.   Jennifer Preston is also an Adjunct Professor… The post New York Times Social Media Editor appeared first on Eric Schwartzman.

In this episode, Gabriel Stricker, director of global communications and public affairs at Google, Inc. delivers the afternoon keynote address at The Digital Impact, a conference produced by PRSA, which I have been co-chairing with Elizabeth Albrycht for the last several years. Gabriel Stricker is author of the Mao in the Boardroom: Marketing Genius from… The post Google Director of Communications and Public Affairs Gabriel Stricker appeared first on Eric Schwartzman.

If you’re interested in learning how you can use Facebook to market local events, this podcast episode is for you.  We cover event marketing on Facebook fan pages vs. event marketing through personal Facebook profiles.  We also talk about what should be included in a Facebook event marketing status update, how frequently you should post… The post Facebooking Event Marketing Aloha Style with Paul Klink appeared first on Eric Schwartzman.

At the end of my digital media public affairs workshop at US Pacific Command, I sat down with US Army Lieutenant Colonel Daniel King, the command’s deputy director of public affairs, to discuss the major threats facing the US and its allies in the Pacific and what it means for the strategic public relations management… The post Digital StratComm at US Pacific Command appeared first on Eric Schwartzman.

The panelists, including a current White House Press Secretary and three former White House Press Secretaries discuss message development, learning to expect the unexpected and speaking truth to power. Moderator: Dan Schnur, Director of the Institute for Politics at USC Panelists (in order of introduction): Camille Johnston, Director of Communications for First Lady Michelle Obama… The post White House Press Secretaries Panel appeared first on Eric Schwartzman.

In this episode, two former attendees of Digital Marketing Seminars — Laura Meade Kirk of Amica Insurance and Angela Nebel of Summit PR Strategies — discuss where they were before they took the workshop, what they learned and where they are now. I’ve led hundreds of these workshops all over the world.  SHOW NOTES:  … The post Past Attendees Discuss my Digital Marketing Seminars appeared first on Eric Schwartzman.

Entertainment public relations is a highly competitive industry.  In this interview with entertainment PR powerhouse Stan Rosenfield who represents Robert De Niro, George Clooney, Danny DeVito and many others, you learn what it takes to make it as a personal publicist in the entertainment business and how to snag an entertainment PR internship.  In addition… The post Entertainment PR Briefing with Stan Rosenfield appeared first on Eric Schwartzman.

Social media at the US Dept. of Defense with Gregory Reeder, Director, Marine Corps Internal Communications at Defense Media Activity and Editor-in-Chief at Marines Magazine, United States Marine Corps. SHOW NOTES: 01:48 – How the USMC is coping with the shift from official to unofficial communications channels. 04:27 – Gregory Reeder clarifies the USMC’s decision… The post Social Media Communications at the United States Marine Corps appeared first on Eric Schwartzman.

Korn/Ferry International [NYSE:KFY] Executive Vice-President of Corporate Affairs Don Spetner talks about the impact of Linkedin on the executive recruiting industry, nurturing contacts using social media and the death of the cold call. This is Spetner’s second appearance on this podcast.  Last time, he discussed the public relations and corporate communications job market, the social media… The post How Social Media Killed the Cold Call appeared first on Eric Schwartzman.

An explosion on an oil rig licensed to BP in the Gulf of Mexico triggered an oil spill that has resulted in an ecological and financial disaster of global proportions.  United States Navy Public Affairs Officer Jim Hoeft who is coordinating communications at the Official Site of the Deepwater Horizon Unified Command for the Joint… The post BP Oil Spill Crisis Communications Case Study appeared first on Eric Schwartzman.

FohBoh is a B2B niche social network for restaurant owners and their suppliers. Launched in late 2007 by veteran restaurateur and entrepreneur Michael Atkinson, it has built a base of 14,000 members, most of them restaurant owners. FohBoh’s core purpose is to help restaurant owners make more money during an economic period that has been… The post Building a Niche B2B Social Network for the Restaurant Trade appeared first on Eric Schwartzman.

Are you ready to learn the logic behind the argument that convinces companies to invest as much as six-figures into social media initiatives?  If so, this episode featuring Nielsen Online Digital Strategic Services EVP Pete Blackshaw (@pblackshaw) is for you. Pete currently  CEO of Cintrifuse, a Cincinnati-based venture capital group that creates jobs, brings talent,… The post Selling Social Media into the Enterprise appeared first on Eric Schwartzman.

Activity streams and data visualizations let us consume vast amounts of data in short periods of time. Together, they may just be the magic bullet for business to realize the true value of the social web. The problem, there are no interoperable standards for activity streaming and most companies hoard their data, says Google Open… The post Activity Streams Will Change Your Business appeared first on Eric Schwartzman.

How social media has caused the scope of marketing to expand inside organizations, why customer service needs to pay attention to customer influence, the concept of relinquishing oversight as a way of regaining control, aligning social media policy with business strategy and integrating social media into destination websites featuring Jeremiah Owyang (@jowyang).      SHOW… The post Digital Marketing Strategy Deep Dive with Jeremiah Owyang appeared first on Eric Schwartzman.

Corporate social media policy development has become increasingly important as organizations realize that social networking is more powerful in the hands of many than the hands of a few.  In many cases, employees not serving in official spokesperson roles may, in fact, have more weight influencing corporate reputation than more conventional channels like public relations… The post Developing a Corporate Social Media Usage Policy for Employees appeared first on Eric Schwartzman.