Getting2alpha

Matt Leacock is a board game designer and UX expert. His first big hit, Pandemic, is a cooperative board game where you team up with others to save the world from virulent diseases. In his latest game, Pandemic Legacy, Matt extends the core Pandemic gameplay with an overarching narrative structure that delivers an episodic experience where every choice you can has irrevocable impact. Matt’s background as a UX designer shines through in his approach to iterative prototyping and “finding the fun” in his games. Matt Leacock is one of my game design heroes, and I'm thrilled to get to talk with him about his creative process. Listen in and learn how a world-class board game designer brings new ideas to life.

Kevin Kelly is is a multi-talented creator and deeply insightful futurist. His latest book, The Inevitable, lays out the twelve technological forces that will drive change over next thirty years and weaves together a convincing story about how these forces will shape our world. Listen in as Kevin explains how the world is changing - and how we can harness these insights to chart a a successful path into the future.

If you’ve ever struggled to get your team or organization to adopt Lean principles that really work - this interview is for you. Jeff Gothelf is a Lean UX expert who specializes in enterprise software & change management. In his new book, Sense & Respond, Jeff and his co-author Josh Seiden provide tools & techniques that help large organizations listen to customers & create new products continuously. In this fascinating interview, Jeff summarizes what he’s learned working with enterprise leaders - and pinpoints the speed bumps that get in the way of effective Lean product development. Listen in and discover how to implement change management that really works.

Dennis Crowley is the founder and executive chair of Foursquare - a company whose location-based technology is used by Uber, Apple, and others. Dennis a pioneer in location-based social experiences - and an endlessly creative serial entrepreneur who knows how to navigate the ups and downs that go along with bringing new ideas to life. Tune in and hear Dennis’s thoughts on Pokemon Go, entrepreneur payback, and the future of location-based social experiences.

Raph Koster is a leading expert in social gaming worlds. He’s best known for his work seminal MMOs like Ultima Online and Star Wars: Galaxies - and his influential book “A Theory of Fun” - a must-read if you want to understand the deep connection between games & learning. Raph is a multi-talented renaissance man - designer, artist, musician, and poet - someone who knows a LOT about bringing ideas to life. Listen in and get a shot of Raph’s relentless, inspiring creative energy.

Paul Adams is a Dublin-based designer, researcher and product manager with a storied career. He's played influential roles at both Google and Facebook — and now runs product at a fast-growing customer communications startup called Intercom. Paul and his colleagues use a product design technique called Job Stories that's inspired by the Jobs-To-Be-Done approach first developed by Clayton Christensen. I’ve been inspired by how Intercom uses Job Stories in product design - and I love Paul's clarity in communicating how to best turn customer insights into product design decisions. Listen in and learn how Paul and his intercom colleagues navigate the turbulent seas of customer feedback - and use core values and product vision - to steer their fast-growing startup towards success.

Tony Stubblebine is a product creator and entrepreneur who got his start working at Odeo and Twitter - and now runs an innovative training and education company called Coach.me. Tony has a unique perspective on finding product/market fit - and a long history of following his nose into whatever is new, hot and exciting in tech. Listen in and learn about what’s on Tony’s radar these days - and why he thinks nanodegrees and augmented intelligence might just be the future of online education.

Christina Wodtke is a designer, educator and author who’s worked for a string of iconic Internet companies - Yahoo, LinkedIn, MySpace, and Zynga. Now she teaches design thinking, story structure and how to use OKRs (Objectives & Key Results) - with her own unique twist. Christina has a gift for bringing ideas from different disciplines into design & management. Listen in and learn about Christina’s boundary-crossing model of design thinking as distributed cognition. It blew my mind - I know you’ll enjoy it to.

Today we’re talking with Mimi Ito - an educator and anthropologist turned startup founder. Mimi & her co-founders run an innovative education startup that offers summer camps, after school programs and coding classes on custom Minecraft servers. My daughter attended a Connected Camp last summer - and it was a transformational experience for her, and frankly for me as well.Mimi has a gift for understanding how kids adopt and use new technologies - she’s written many influential books and papers on this topic, and she’s now turning her considerable talents towards building real products.I’ve known and admired Mimi for many years, and I'm thrilled to share with her deep insights about progressive education with you. Listen in and learn how Mimi bridges the gap between research & practice, and where her innovative startup is heading next.

Samuel Hulick is a user onboarding expert who runs a popular website called useronboard.com where he deconstructs the initial experience of popular apps and services. I first met Samuel in Amsterdam, where were were both speaking at TNW Europe. We clicked immediately - and bonded over our shared love of great design - and smart design process. If you want to know what goes into creating a great first-time experience, listen in and discover how this tech-savvy designer became a world-class expert in onboarding.

Steve Portigal a world-class expert in customer research, and the author of Interviewing Users, a practical handbook oh how to get the most value from customer interviews. In this podcast, Steve pulls back the curtain on his professional journey and shares powerful insights about who to talk with - and what to listen for - when you’re interviewing users.

Erika Hall is the co-founder of Mule Design, and the author of “Just Enough Research” - a handbook for improving design with smart, effective user research. Erika uses business goals to focus a project - and targeted customer insights to inform the design. She's got a big bag of research techniques - and knows which ones to pull out to get the job done. If you're into customer-centered design, Erika's work is right up your alley. Check out the episode notes for links and videos featuring Erika' work.

Join us for a look back at the highlights and key themes of the first season of Getting2Alpha - the podcast about how creative people bring their idea to life.

Jon Radoff is the CEO of Disruptor Beam, an independent studio building social games for beloved brands like Game of Thrones and Star Trek. Jon combines a deep love for strategy games with a knack for innovation. He's got great stories to tell about bringing iconic properties to life with rapid prototyping and early fan involvement. Tune in to find out what really goes on behind the scenes at a top independent game studio.

Hiten Shah is a serial entrepreneur and startup advisor who loves to create and grow businesses. He's is the co-founder of two software-as-a-service companies: Crazy Egg and KISSmetrics - and co-host of The Startup Chat - a podcast that offers actionable advice straight from the trenches of startup life. Hiten has great insights about business and marketing - and a knack for simplifying complexity into cogent ideas. Listen in and learn from a true pioneer who’s on the forefront of building and selling software as a service.

Peek inside the creative mind of Eric Zimmerman - a multi-talented game designer, educator and artist who never stops innovating. A self-described Play-Test Fundamentalist, Eric teaches at the NYU Game School and co-creates innovative experiences on the sides. Eric is a true industry visionary - always ahead of his time. What does Eric thinks about teaching, playing and creating compelling and meaningful games: Listen in.

Katherine Isbister is well-known for her work exploring how emotions are evoked through interactive entertainment. She's an accomplished game designer and educator who works with students and collaborators to bring innovative ideas to life. Her new book, Games and Emotions, will be out in February from MIT press. Join me for a glimpse into Katherine’s approach to teaching, researching, and creating emotionally evocative games.

Blair Ethington is a product manager turned game creator - with a passion for numbers and a knack for innovation. At Crowdstar, she's VP of Covet Fashion - a innovative mobile game with over 3 million monthly players who like to dress-up in real-world designer fashions - and then purchase those clothes in real life. I worked on Covet Fashion under Blair's leadership - I learned a lot from her, and admire her greatly. Listen in and discover what Blair has learned about bringing hit products to life.

Erin Hoffman is a game designer and fantasy novelist - with a passion for social activism and projects with a purpose. She's currently lead game designer at GlassLabs, a Gates-foundation initiative where she creates assessment-based learning games for underserved niches. Erin has deep insights into the nature of games and learning - and powerful ideas about how game design can impact the world.

Jesse Schell is a game designer, educator and product leader. His approach is fun, playful and enlightening - and his experience spans theme park design, interactive entertainment, educational games and juggling. Come hear Jesse reveal the magical roots of his lifelong fascination with transformative entertainment, and take notes as he shares the powerful techniques that his team uses to prototype their games into existence.