Selling Disruption Show

Technology and the way online marketing work are always changing. Keynote speaker and digital media consultant Patrick Allmond talks about the five levels of digital marketing which has impacted the way that we go about marketing ourselves to the world through digital media. He enumerates it as the different levels of disruptive digital marketing as such: you’ve got to have a website which is up to date, you’ve got to productize your knowledge, you’ve got to generate leads, create consistent content, and then buy ads to drive traffic to your site. Learn about all these in detail so that you can put this stuff into action and produce wonders for your business. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Everyone’s been talking about tech disruption for twenty-some years now since The Innovator’s Dilemma came out. However, there’s another order of disruption happening and that is the customer experience disruption. We’re moving to this place where people don’t just want to have experiences of feel good, they want to be transformed. They want to become different better people. They want to change their self-identity. That disruption, regardless of technology, service, product, is a lasting change. We used to look at the whole idea of disruptive technology as essentially about creating new features and lowering prices. Tony Bodoh, co-author of ProphetAbility, says we’re no longer competing on those issues anymore. We’re now competing on the experience a person is having and how you move them from point A to point B to point C so that they become this different person. Tony says the key thing to knowing what your customers want to buy next or where they’re going to be in

How do you get innovation into your organization from the bottom to the top? It’s easy to get it installed at a single level, but implementing innovation culture across the entire organization is near to impossible. Bo Pelech and Andreea Ciologariu’s innovation program helps companies make a rapid path between what they’re doing today and implementing innovation for the future, which means disrupting your market and but prevent being disrupted. Bo and Andreea are both associated with the University of Toronto and the Rotman Global Executive MBA Program there. They talk about the origin story about their program, recapped the Three Horizon model, and tell what it takes to implement innovation and create a winning corporate culture that attracts, retains, and develop. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

People want to do business with companies they can trust, that they like, and that they feel good about. A lot of that is based on the personality of the executives that represent those companies, the executive person of interest. You look at a Richard Branson with Virgin Airlines. People like to do business with Virgin because they like Richard Branson. That’s the power of an effective personal brand. We see this personal brand mattering more and more for companies these days in terms of market share. It’s the same as small businesses. You don’t have to be out there and be the public face of your company if you’re the CEO, but there are great opportunities if you dive into that. Even with small businesses, there’s an amazing opportunity for somebody to go out, talk about their company, become a personal brand and use that to grow their business. Josh Steimle, founder and CEO of MWI, an international digital marketing agency, says that’s how he grew his business. Josh teaches on how to

Many times, people purchase training programs then lose track of them and realize later on that they hardly completed any of them. Coach, writer, and business genius Mitch Russo had the exact same story, which led him to develop the Results Breakthrough Network strategy of teaching people how to get things done, including some big hairy ideas. Mitch’s mission in creating the program is to work with people who own courses, programs, and masterminds so that they could pair people up in the program as it’s starting instead of having them find each other later. The premise of the software is that people who are better trained finish the courses, and people who finished courses buy more courses. Mitch talks in detail about his whole new mission. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Your mindset has a massive impact on your success as an executive. CEO Kelly Resendez shares her insights on the mindset required to excel in today’s business environment. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

What if you knew exactly how your customer would be spending money in the future? How would you be able to drive your business to new success? Betsy Westhafer helps executives do exactly this. Learn how in this enlightening and entertaining episode. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

If you have a team, you’re probably are leading them remotely. If you don’t do it right, you’ll be disrupted. Leadership guru, Kevin Eikenberry shares practical and brilliant insights from his new book, “The Long-Distance Leader.” Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Your mindset determines if you’ll disrupt or be disrupted. Mindset expert, Marilyn Sherman shares powerful insights from her latest book, Is There a Hole in Your Bucket List? Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Today’s advertising stars are no longer actors, but real people with real followers buying real products. You can shortcut your marketing by engaging with social media influences who bring with them a tribe of raving fans, getting your products into their hands faster and more reliability than ever before. Jessy Grossman explains how this works for advertisers, social influencers, and business owners. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Discover what buyers need to say “yes”, how to approach your market for maximum profit. You’ll learn why your MVM (Minimum Viable Market) is more critical than your MVP (Minimum Viable Product) and review a thirty item hierarchy for delivering value. From a session delivered at DevPro18 (Devpro.io) in Tomsk, Russian Federation. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

You’ve just retired from your career. You decided to start a company. You’re now self-employed. Now WTF? Mike Kawula discusses the three things you must do to succeed and a simple four step system that will make you a success as quickly as possible, disrupting your competition, and winning. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

The bad guys want your assets, for many nefarious reasons, and the odds are good that if you’re approaching security the way that most companies are, they’re going to get them. You might be thinking, “Not me!” Yet the gap between a breech and when it’s detected is typically hundreds of days and sometimes years. Yet, the bad guys may be the least of your concern when it comes to asset protection. With forthcoming technologies, changes in business models, and cultural shifts driven by Millennials, new gaps and threats appear daily. In this enlightening, entertaining, and pragmatic conversation, you’ll review what you know with some new twists, identify new strategies to manage security, and discover new ways to message these ideas to your executives and employees. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Conduct risk creates massive, unnecessary disruption in businesses large and small. WIthout the right due diligence on employees, vendors, and executives, company leaders put themselves at risk of legal and business problems. Justin Recla discusses how to approach managing conduct risk, how to approach due diligence, and reveals a number of powerful business insights along the way. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Without constant communication with your community, you’ll lose contact and connection. Writer, Ted Bauer discusses business, employment, writing for a living, Dunbar’s number, and how to engage with your community in this wide ranging conversation. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

With unemployment declining, all the good people have a job. Hiring the wrong person leaves you with a big mess to clean up and lost profits. How can you avoid making hiring mistakes? James Stark, managing partner at AssessMax shares his insights on how to cut your employee turnover by at least 50 percent. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Martec’s Law explains why good companies get disrupted. When there’s too big of a gap between available technology and the technology being used, it forces a business reset and a lot of wreckage along the way. Scott Brinker discusses this and provides specific ideas how to keep from being disrupted by technology. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Getting your sales presentation right becomes a challenge when you offer a complex product line to many different buyer personas. Tony Goodchild discusses the approach he’s developed to make sure that you and your team deliver the perfect sales presentation every time to every person, and get metrics on what’s working and what needs to be adjusted. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Artificial Intelligence radically affects every industry, nearly every job, most likely including yours. In this forward-looking conversation with author Lasse Rouhiainen, you’ll gain insights about what AI will do and how you can stay ahead of the disruption curve. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

Do you REALLY know what your customers want? It’s a moving target and if you don’t meet their wants and needs, they’ll move on to another vendor. Stephen Hewett, inventor of the Net Customer Needs Score shares how to identify what customers need, how to stay ahead of your competition, and how to disrupt and avoid disruption. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn