Coaching For Results

In the next seven episodes of “Coaching For RESULTS”, I will give you 7 strategies for charging high-end coaching fees. When fully implemented, these seven strategies will result in the high-end coaching fees your clients will be eager to pay you. Each one of these seven strategies contains a piece of the puzzle that, when put together, becomes the framework for a results-driven coaching practice!

A “Perception Makeover”™ is an alignment of the perceptions your client has in three key areas: 1. The perception of who they are! (Their self-perception) 2. The perception they desire! (The perception they wish to project onto others) 3. How to project this perception so that others will perceive them in a way that is aligned to their True Identity!

By itself, your clients' dreams have no accountability! They carry no responsibility. And they offer no stability! You can’t coach a dream! The first thing you need to do as a coach is to convert a dream or desire into a genuine vision!

There is much more to coaching than simply picking up the phone at a pre-arranged time and connecting with your client for a 30-minute chat! The old axiom “You only get out of it, what you put into it” was never more true than for your coaching session. The client must receive maximum value from the session, while the coach receives reciprocal fees.

Your Coaching Proposal consists of 5 parts that are all designed to accomplish one thing - To confirm to the client that you are the Results Coach who can facilitate their Desired Outcome!

You must be recognized as a coach who can deliver RESULTS, if you want to attract high paying clients and charge high-end coaching fees! Therefore, you must have a “Unique Coaching Proposition” (UCP).

Many coaches struggle with the question “How much should I charge for my services?” In this episode, I will attempt to put some relevance behind the term “High-End Coaching Fees” and put it into context. And I’m going to give you a formula with which you can determine your fees!

To be an effective coach, it is critical that you understand the difference between your client’s “Persona” and “Personality”. While at first blush these two terms may seem interchangeable, there are significant differences between the two! And your ability to coach your clients depends in large measure on how each affects and influences the other!

A true coach is both charged with facilitating the achievement of a Desired Outcome and entrusted with the successful realization of the client’s goal or objective. A true coach is therefore someone who is both a leader and a servant. A true coach leads his clients to a Desired Outcome, while at the same time serving his clients in their quest to achieve their Desired Outcome.

Rather than just focusing on how to get clients, coaches need to highlight some of the ways in which they can differentiate themselves in order to attract high paying clients. I call this the “Unique Coaching Proposition” (UCP).

Most coaches understand that a successful practice begins by identifying a specific niche that the coach can relate to. This can be in relationships, business, health & wellness, personal development, spiritual growth . . . . the list is endless! But a step that many coaches overlook is the creation of an actual profile for their niche clientele. In this episode, I cover the seven profile criteria that you must understand about your niche if that niche is going to become the foundation for your coaching practice:

In this episode I dispel the myth that professional life & business coaching is NOT a job! Professional coaching is a J.O.B! Whoever thinks that it isn’t is in for a rude awakening! We can argue about semantics by calling it a profession or a business, but if we don’t treat it as a job, it becomes a hobby! And hobbies very seldom create income!

In this first episode, I describe the qualities and skills a Results Coach must possess in order to deliver the RESULTS your clients are looking for and will pay you high-end coaching fees!

A “Catch 22” is a paradoxical predicament based on a set of contradictory rules. It is the predicament many coaches find themselves in when trying to apply the fundamentals of traditional coaching as taught by coaching trainers and institutes.

Your Coaching Proposal consists of 5 parts that are all designed to accomplish one thing - To confirm to the client that you are the coach who can lead them to their Desired Outcome! Each of these 5 elements of the Coaching Proposal adds a unique value and authenticity to your ability to help the client achieve a Desired Outcome.

Your Initial Coaching Session is a skillfully crafted and structured first encounter with a client that has only one purpose in mind! It is designed to take your clients to the next step.

If your coaching practice is out of alignment with your personal values, it will not produce the results your clients are looking for. Nor will it generate the financial rewards you are entitled to. Perhaps it’s time to select a “Restore Point” for your coaching practice!

In this episode I will show you how to create the “ultimate coaching experience” that is always about VALUE and never about FEES! There are 8 value-items that will make your “ultimate coaching experience” both unique and existential to your client’s success!