Adlandia

The CUT, Grub Street,  Intelligencer, Vulture, The Strategist and the list goes on - New York Media, one of the few privately owned media companies, has created a network of largely digital brands, all starting with the beloved and mainstay legacy publication, New York Magazine. Pam Wasserstein, CEO of New York Media, stops by to talk about how brand perspective guides business decisions. We discuss the impact of leveraging the New York lens as a differentiator, launching a subscription model (this week!), and the future of product development through an editorial lens.  Also Pam’s #KILLBUYDIY Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Happy Thanksgiving, ADLANDIA! We're back with a Q4 serving of the latest ad industry headlines with Axios media reporter, Sara Fischer. There's much to talk about: the latest planning and buying decisions around scaled digital platforms like Facebook, automated advertising on traditional platforms, new ways to test creative, the collapse of the linear funnel and what to consider when investing budgets in 2019. Sara emphasizes the need for platforms to go digital, and what traditional channels show promise. Don't miss an all-new #KillBuyDIY where Sara bends the rules on what she's killing and (spoiler alert!) buys sports betting. Plus we discuss launching an ad industry book club (who wants in?!). We hope you enjoy this episode over your favorite leftovers.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Deirdre Latour, former GE Chief Communications Officer, reputation consultant and host of podcast FlackU!, visits us to talk about brand and executive communications in 2018. On this episode we talk about the relationship between corporate communications and marketing, and how that manifests in culture. Deirdre shares insights on why brands should avoid packaging the message and focus on authenticity. We discuss the balance of gut and data with a focus on courage, and what skills are required for great communicators (vulnerability, empathy and more) in today's marketplace. Listen to why Deirdre believes every brand can stand for something, and how we can all become better professional communicators externally and internally. This episode may have you starting an F U fund, thinking about being present and changing your email habits. Don't miss an all new #KillBuyDIY. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

On this episode we're talking PR and communications with Kimry Blackwelder, Sr. Director of Global PR and Social at Cole Haan. We discuss the importance of integrating comms and marketing from the beginning, or concept phase, of ideas and planning, and it’s impact on our obsession with generating earned value. We learn how the PR industry has evolved, the one rule that must be followed, the impact of (micro)influencers and what skills are required to be effective today (hustle is key!). Plus, don't miss an all new #KillBuyDIY where Kimry is killing the traditional press release and tells us how she plans to do it. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Podcasting, we’re still figuring it all out. Nick Quah - founder of podcast newsletter, HotPod - calls in to talk about the current state of the industry. On this episode we're decoupling podcasting from audio, talking about the advertising model (host reads, programmatic and more), discussing formats and why 2014-2018 was an interesting in-between period for the medium. We talk best practices, the biggest signals around acquisitions, and what scale looks like when we move from organic to paid growth. Don't miss why Nick thinks we should think more Headspace, less Netflix about the future of podcasting models and what pods he recommends we all listen to this weekend. Plus, his answers to #KillBuyDIY. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Returning guest Jarrod Dicker, now CEO of, po.et, a blockchain company for creators,  visits us to talk all things blockchain. In this episode, we get an education on what it is, why we need it and some provocative use cases for how it may just be the thing that upends the media industry. We debate the meaning of premium and who gets to define it, along with the role of publishers in a world where creators carry all the value. We learn about the 3 R's the internet is built from (recency, relevancy, and reputation), and can't help but think out loud "scale f'd it all up".  If you’re not thinking about the blockchain, this episode will change your mind. Can you hear us…BLOCKCHAINLANDIA? Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

When the existing system isn’t working, reinvent it. That’s what this week’s guest, Cindy Gallop, industry renegade, stops by the studio to talk about and tells us her philosophy on radical simplicity.  With an unwavering perspective, A + L talk with Cindy about how to live and work your values (regardless of brand, business or individual) to fully capitalize (and monetize) your unique talents, point-of-view, creativity while embracing serendipity and the non-linear career path.  Hear her playbook for finding new business opportunities and why she takes issue with ‘leaning in’ to the current system.  This one is for the ‘misfits’ and ‘others’ who refuse to take the already paved path and knows that reinventing a new system, including a new holding company model is an undoubtedly lucrative and fulfilling path. Also, hear her on-point #KILLBUYDIY. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Many New Yorkers stopped what they were doing (us included) when they heard brand phenomenon Supreme wrapped the NY Post with their logo, making a bold, but simple statement. Fascinated with consumer reaction and the clear message around the power of print, L + A sat with the co-leads of Post Studios for a convo about how this NY-based brand collaboration happened, what success looks like at the local level and how to zero in on the asset competitors don’t have. Authenticity and tangibility take center stage when discussing how ads can become collectibles, and strategic collaborations can become iconic cultural moments. Find out what NY’s next media (or marketing-as-a-product) bundle could be, and stick around for #KillBuyDIY. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Who better to learn about the shifting demands and challenges for ad agencies than from an agency sherpa? Nancy Hill, former CEO and President of the 4As, agency veteran, and Founder of Media Sherpas, shares insights on talent, structuring engagements more like a design firm and the shift in the agency culture that will prepare us for the next creative revolution. Hear how she’s advising the next gen of independent agencies by borrowing from the lessons learned over her career at some of the world’s biggest shops. She tells us how agencies need to be more courageous by sometimes saying no to work and contracts that will ultimately undermine their value (paying for talent and ideas vs. hours and execution). Plus, don't miss her agency-focused #KILLBUYDIY Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

We've all been chasing ways of measuring and understanding consumer sentiment - but have we been doing it right? That's what Knotch CEO and Co-founder, Anda Gansca, questioned as she started her company. Founded in Silicon Valley and pivoting to support brands, Knotch focuses on tracking consumer feelings via content marketing in real time. Anda schools us on blending art and science to create measurement products with compelling rates of return. We learn about System 1 (feeling) vs. System 2 (analytics), and why we shouldn't converge the two if we really want to know what consumers think. We're talking why CMOs should demand first-party data from partners, and the need to shift from cleaning data sets to analyzing insights. Hear why Anda thinks if you're not using data in real time, you're already behind. Come for why she doesn’t really believe in benchmarks, stay for the #KillBuyDIY. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

There’s the expected tracks at Cannes and then there’s another track - where collaboration over competition is the spirit, where experimentation is the currency, and where the ones doing the work challenge convention by leveraging unique partners and new ways of thinking. They are meeting after-hours and seeking out new faces and ideas regardless of title or public accolade. It’s a movement that’s uncovering unlikely pairings and new players while quietly, but surely, creating a new way of working for our industry. Alexa and Laura chat with Giant Spoon's participants (hi David, Josh, Janina!) in HP’s #MoreLikeMe program and get candid with Lindsey Slaby, founder of Sunday Dinner, about the change happening at Cannes. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Axios’ media star, Sara Fischer, calls in to give Adlandia a deep dive on the AT&T acquisition of Time Warner - now known as Warner Media - what you should know, the upsides for marketers, the things to watch for in other mergers, the future of programming mixes, and what happens to creativity when telco and tech companies are taking over content. Plus hear her newest #KILLBUYDIY. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

There’s a new wave in consultants, coaches and innovation gurus working with C-level leadership to hone their knowledge and skills around emerging topics and trends.  And while we can learn the Mary Meeker - like insights - doesn’t it all come down to where curiosity meets action? Brad Grossman, founder of Zeitguide, sits down with Alexa and Laura this week to talk about focusing all of the data we’re digesting, and gives us some insight on how to become consciously curious by engaging new resources, thinking like movie producers and pushing beyond our ad industry confines. This episode is meant to provoke the question "Why?" and if we’re asking that question enough...at all levels of the game. And don’t miss Brad’s yogi #KILLBUYDIY Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

The next great idea is sitting in your office's cubes (or row of open floor desks). Bold creativity, cultural insight and new ways of working are sitting within our organizations amongst junior level talent that isn't given a voice or platform in our decision-making meetings. Rarely are they tapped or encouraged to bring their side passions and hustles into the boardroom which is why some are choosing to exit the industry in pursuit of this passion-meets-purpose utopia. Alexa and Laura sit down with two young guns, Michael Tonge and Cody Levine, who decided to leave ad agency life and turn their side hustle into real businesses.  Listen to their advice for our industry's senior leadership, how they naturally bring their interests and passions into their jobs (authenticity!) and jot down some solid one-liners we'll all be repeating in our next meeting. Don't miss their #KILLBUYDIY. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Adlandia talks to THE Girlboss, Sophia Amoruso, about her journey from ecomm entrepreneur to media founder as the head of her new venture, Girlboss Media. In a cross-coastal phone call, we learn about how coming from a non-media industry has given her an advantage to spot and fill a white space for an existing audience that is seriously passionate about female success. She dishes on what authentic partnerships look like for modern millennial experiences and identifies leveraging a conversation that already exists to create tools and services that enable her community. Find out what she says about not selling impressions, taking the leap of faith every day and how failure was just more of a restart to a new direction.  Plus her girlboss'n #KILLBUYDIY. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Jen Rubio, Co-founder of Away, jets in to the studio (and yes she did come toting bags on the way to her 50th flight of the year) to chat with Alexa and Laura on how brand is a crucial agent of growth in the business - - maybe even more than the physical product, focusing on the customer experience and relationship with data,  investing in talent for their mindset and capability not necessarily their resume, and how the industry isn’t thinking about TV (YES TV) the way DTC brands are and seeing it’s value.  All this and her clear-headed, with product recommendation included, #KILLBUYDIY.  Get carried AWAY with this one ADLANDIA. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

We go to school this week with lady boss and publisher of Vice’s Broadly, Ari Wengroff, to have an enlightened conversation about what female-led content looks like, how it’s taking main stage, and how many brands still aren’t digging in despite lots of noise and proclamations. Ari talks about her first experiences at Vice and how she took “nothing starts with no” to heart, pushing into new roles and opportunities – including leading the award Emmy-nominated, Woman, on Viceland with legend Gloria Steinem. Ari, Alexa and Laura talk about a challenge to brands around building the the pipes to realize Broadly for Business (let’s do this brand marketers) and hear her well-crafted #KillBuyDIY (we think she practiced). Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Josh Sternberg, AdWeek’s tech editor, joins ADLANDIA for a spring break special (where Alexa searches for a signal while calling in from the desert of Arizona) to talk about the changing relationship between trade media & the ad industry's practitioners. Josh hits on why and how marketers should ditch the standard PR pitch to create a more meaningful relationship with trade desks to advance the industry forward. He shares his thoughts on why ideas have can become mediocre by necessity and the dangers of short-termism, while the group jams on how marketers have the opportunity to go beyond messaging to create product with impact and meaning for consumers. Don't miss an all new #KillBuyDIY. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Howdy y'all! HBO's Westworld raised the bar on experiential marketing at SXSW 2018. Laura and Alexa sat down with the creators behind the project from HBO (Steven Cardwell, Director of Program Marketing) and Giant Spoon (Trevor Guthrie, Co-founder) to learn about the inspiration, strategy, collaboration, and details to bring this fantasy world IRL. We explore adult theme parks, why consumers crave the physical in a digital obsessed world and what talent looks like to achieve something of epic proportions. Don’t miss the BTS gems - bride buyouts, WW coins on eBay and those cowboy hats!!! Plus an all new #KillBuyDIY.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

We're joined by our first creative this week, Otto Bell, Chief Creative Officer of Turner's Courageous Studio. It seems like every publisher has a "content studio" these days - what gives? We go there with Otto to learn what differentiates this commoditized offering, what marketers should be wary of and why he believes they're poised to become a creative agency of record. We learn why journalists are the secret weapon, and brainstorm what future formats and ad models look like for content creation and IP. Hear this creative's journey from agency to publisher and why the lines will only continue to blur. Don't miss an all new #KillBuyDIY.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.