Sinopsis
Everything under Australias media and marketing umbrella
Episodios
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Lisa Ronson in surprise Coles exit, financials, back to work, and Crikey vs Murdoch
17/08/2022 Duración: 45minThis week's Mumbrellacast sees a full house, with Darren Woolley also joining host, Calum Jaspan to discuss a busy week in the media and marketing industry, with topics including Lisa Ronson exiting Coles, Crikey facing off with Lachlan Murdoch, back to work debates, financials chats on SWM and the holdcos, plus senior hires across the industry.
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Foxtel's streaming future, new social media booms; plus Hatched on winning MAOTY
10/08/2022 Duración: 50minOn this week's Mumbrellacast, Kalila Welch and Emma Shepherd join host, Calum Jaspan to discuss competing for market share in a growing streaming playground, and how new social media platforms in TikTok, WeAre8, and BeReal are shaping smartphone use and ad revenue. Plus, team Hatched join the podcast to discuss the year that was with the agency taking home Media Agency of the Year at last week's Mumbrella Awards.
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Agency ins and outs; plus Livewire’s co-founders
03/08/2022 Duración: 42minOn this week's Mumbrellacast, Andrew Banks and Kalila Welch join host, Calum Jaspan to discuss the week's news, which included a big appointment at Dentsu, and a big departure at Havas too. Then, Livewire co-founder and co-CEOs Indy Khabra and Brad Manuel join the podcast.
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Will Nine's journos strike? Plus, Mark Green
27/07/2022 Duración: 45minOn this week's Mumbrellacast, Emma Shepherd joins host Calum Jaspan to discuss potential industrial action at Nine's print titles. Then, Accenture Song ANZ lead and The Monkeys CEO and co-founder, Mark Green joins the podcast.
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Mumbrellacast Live: Mim Haysom and Nick Garrett on the evolving CMO and why we should be playing a 'bigger game'
25/07/2022 Duración: 45minIn this special edition of the Mumbrellacast, Suncorp's Mim Haysom and Deloitte Digital's Nick Garrett join host, Calum Jaspan on stage at Mumbrella360 to discuss how the relationship between brands and agencies continues to change, and the parties need to bring each other into the conversation for both to thrive.
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Thinkerbell packs its passport, Network 10 rising, Woolies shops, plus key voices from Mumbrella360
20/07/2022 Duración: 34minOn this week's Mumbrellacast, the team checks in from Mumbrella360 to discuss a range of the biggest news stories of the week. Plus, interviews with Dr Norman Swan, Anne Parsons and Phil Hall, Margie Reid, and Nicky Sparshott.
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H+C, BMF for audio Campaign Review; plus ACA talks Create Space
13/07/2022 Duración: 47minOn this week's Mumbrellacast, BMF's David Roberts and Howatson + Company's Dom Hickey join host, Calum Jaspan for another edition of audio Campaign Review. Then, the Advertising Council Australia's Tony Hale and Hannah Sturrock join the podcast to discuss the release of its Create Space Report and Action Plan, how it was devised, and how it hopes to change industry behaviours going forward.
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Integration, sports rights fights, and positioning a brand sustainably
06/07/2022 Duración: 53minOn this week's Mumbrellacast, Emma Shepherd and Andrew Banks join host, Calum Jaspan to discuss hints of further integration across both Clemenger BBDO and Dentsu (02:17), as well as a look at a busy week for the networks with cricket and AFL rights take focus (12:35). Then, Vitasoy's Nick Bartram and Leo Burnett's Kate Silver discuss sustainability being at the heart of the brand (26:12).
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Mumbrellacast: Sir Martin Sorrell, Half Dome on unlimited leave and no media Royal Commission
29/06/2022 Duración: 49minOn this week's episode, Kalila Welch and Andrew Banks join host, Calum Jaspan, with Half Dome's Lisa Lei and Catherine Smith popping by to answer your questions on their 'unlimited leave' policy, and the team discusses the Labor Government's decision to not push ahead with a media diversity Royal Commission. Plus, an interview with S4 Capital's Sir Martin Sorrell.
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Guests galore dialling in from the Cannes Lions Festival of Creativity
22/06/2022 Duración: 38minOn this week's Mumbrellacast, host Calum Jaspan is in Cannes, and we hear from a range of industry figures about the event. Featured is Dentsu's Fred Levron and Kirsty Muddle, TikTok's Brett Armstrong, Snap's Kathryn Carter, Reddit's Roxy Young, Yahoo's Paul Sigaloff and Rachel Page, Gary Vaynerchuk, and Volodymyr Zelenskyy.
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Cannes approaches, Aussies on data sharing, and Rod Prosser
15/06/2022 Duración: 46minOn this week’s Mumbrellacast, Emma Shepherd and Kalila Welch join host, Calum Jaspan to discuss the week ahead at the Cannes Lions festival, and a recent study on how Australians feel about sharing their personal data. Plus, Paramount ANZ chief sales officer, Rod Prosser joins the podcast.
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Will Google push back on its defamation ruling? Plus, Mat Baxter
08/06/2022 Duración: 57minOn this week's Mumbrellacast. Kalila Welch and Emma Shepherd join Calum Jaspan to discuss this week's defamation ruling against Google (01:45), and to take stock on Australia's media agency market following two sets of recent rankings (11:22). Then, an extended interview with the global CEO of Huge, Mat Baxter (15:03).
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Reconciliation week, sports streaming stings wallets, and Lisa Davies on AAP
01/06/2022 Duración: 43minOn this week's Mumbrellacast, Cox Inall Ridgeway's Yatu Widders Hunt joins host, Calum Jaspan to discuss Reconciliation Week and representation in the media and marketing industry (01:49). Plus, Kalila Welch and Andrew Banks discuss the rising cost of streaming sports in a fragmented Australian market (14:38), and AAP CEO Lisa Davies chats about the new deal with Nine, and her time at the newswire service so far (22:30).
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Tangas moving up at Dentsu; plus Dee Madigan on her winning campaign
25/05/2022 Duración: 44minOn this week's Mumbrellacast, Andrew Banks and Kalila Welch join host Calum Jaspan to discuss Dentsu ANZ CEO, Angela Tangas' imminent move to helm the UK&I operation. Plus, Dee Madigan joins the podcast to chat about leading the successful ALP campaign, as well as an interview with SBS's Mandy Wicks and David Hua on the new channel, WorldWatch.
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Senator Hanson-Young on media policy; plus UM's Anathea Ruys
18/05/2022 Duración: 53minIn this week's Mumbrellacast, Emma Shepherd and Kalila Welch join host, Calum Jaspan to discuss the week's news, including an interview with Greens Senator Sarah Hanson-Young on media policy and reform, before an interview with UM CEO, Anathea Ruys.
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Campaign Review with Adam Ferrier, plus the fossil fuel dilemma
11/05/2022 Duración: 42minOn this week's Mumbrellacast, Andrew Banks, Kalila Welch, and Thinkerbell's Adam Ferrier join host Calum Jaspan for an audio edition of Campaign Review (17:55). Plus, Comms Declare founder and president Belinda Noble discusses agencies working with fossil fuel clients, as AGL reviews its advertising partners (01:46).
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Mumbrellacast: Justin Hind; plus, advertising soars - but when will the bubble burst?
04/05/2022 Duración: 41minOn this week's Mumbrellacast, Andrew Banks and Trinity P3's Darren Woolley join host, Calum Jaspan to discuss the industry trends emerging from the financial reporting season (01:22). Plus, interviews with NAB's head of brand, Faycal Ben Abdellaziz (11:38), and CHEP Network's Justin Hind (22:14).
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GroupM finds its Essence in Mediacom, and is Musk in for the E-long run?
27/04/2022 Duración: 35minOn this week's Mumbrellacast, Andrew Banks, Emma Shepherd, and Kalila Welch join host Calum Jaspan to discuss Elon Musk purchasing Twitter (17:10), and how Australians' TV viewing habits are changing (25:41). Plus, in part one, GroupM AUNZ CEO Aimee Buchanan chats about the creation of EssenceMediacom and her busy first six months in charge (01:45).
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Russel Howcroft on the consultancy disruption and everything else
26/04/2022 Duración: 49minIn this special edition of the Mumbrellacast, Russel Howcroft joins Calum Jaspan to speak about the many feathers to his current hat, including 3AW, Sayers, The Grid, and AFTRS. Over the course of the extended discussion, he also speaks about his disruptive move to PwC, why consultancies have been a good thing for the Australian creative industry, the standard of advertising at the moment, and why Melbourne may wrangle back some head offices from Sydney.
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Hugh Marks, Carl Fennessy, Matilda Bosely, and Gai Le Roy
20/04/2022 Duración: 47minOn this week's Mumbrellacast, host Calum Jaspan is joined by an array of guests. Hugh Marks and Carl Fennessy chat about their new venture, Dreamchaser, and why they have set up the first Australian-owned production and distribution studio (01:41). The Guardian Australia's Matilda Bosely then discusses how she is getting young Australians engaged and informed on politics and news on TikTok (12:00), before a longer sit down with IAB Australia's Gai Le Roy (22:32).