Mumbrellacast

This week Apple deployed iOS14.5 - a relatively standard operation for Apple when it comes to its update schedule for iPhones. But this one had some big ramifications for the media and marketing industry. The new operating system included Apple’s App Tracking Transparency updates that significantly change the relationship between users and the apps they use. The Mumbrellacast team dives into the implications for customers, as well as for advertisers. The game of musical chairs at WPP and GroupM continued this week, when news broke that MediaCom AUNZ CEO Willie Pang is stepping away from the agency to take a broader role across GroupM as managing director of GroupM services. Pang’s appointment follows the March departure of GroupM’s local CEO Mark Lollback, and with the search for the CEO is still underway, what's WWP's next move likely to be? Plus, Sunrise Weatherman Sam Mac jones a rare club of repeat guests on the Mumbrellacast, as he chats with Tim Burrowes to chat about his new book Accidental Weatherma

Content Warning: This episode discusses the Government's 'Moving the Line' consent video, and touches on the issues of family violence and sexual assault. For those needing support, contact 1800RESPECT on 1800 737 732 or visit 1800RESPECT.org.au. In an emergency, call 000. On this week's Mumbrellacast, the team breaks down the multiple failures in the Government's Milkshake consent video. Launching at a time when the Coalition Government is surrounded by allegations of sexual assault within Parliament House, discrimination against female staffers, and sexual misconduct of its members, the Mumbrellacast team asks how no one twigged that the videos would completely miss the mark? And, WPP AUNZ is set to become a fully-fledged member of the WPP empire now that its minority shareholders have voted in favour of the takeover bid. Speculation is rampant in the industry about what's next. So who are the main players, and are their futures bright or shrouded in shadow? Plus, the Australian Influencer Marketing Coun

It is the 190th anniversary of The Sydney Morning Herald this month, and to mark the event editor Lisa Davies and head of subscribers and growth, Dave Eisman, joined the Mumbrellacast to chat about the enduring strength of the printed newspaper. Coming out of COVID-19 the pair also reflect on the effect the pandemic had on subscriber growth and the Herald's approach to journalism. And, just weeks after the cyber attack on Nine sent the whole business into a spin, Davies and Eisman give an insight on what happened at the Herald and how they managed to keep the paper rolling out the door. It's been a week full of significant events; Seven hit 100 days until the 2021 Tokyo Olympics begins, radio got a look at the second survey of the year, and the first case on an influencer breaching the AANA Code of Ethics' new rule about distinguishable advertising was revealed. Now that Seven is as confident as it will ever be that the Olympics will finally press ahead, what is in store for advertisers, aside from a State o

Pitch debate reignited this week after World Vision Australia's procurement agency was revealed to be charging interested parties in its media account tender $80 to view the pitch documents. The revelation is poor timing for World Vision and Procurement Australia, coming just a week after the Media Federation of Australia released best practice guidelines for the pitching process. And, are automotive marketers struggling to keep up with their industry? The Mumbrellacast team discusses why it appears marketing in the sector keeps returning to the 'same old, same old', despite sales figures climbing higher and higher. Plus, now that they are well settled as part of Accenture Interactive, The Monkeys' co-founders Mark Green and Scott Nowell discuss how agencies are repositioning themselves to compete with consultancies and the changing landscape of the creative industry. The pair also talk about what the new era of The Monkeys looks like following Justin Drape’s departure from the agency earlier this year.

It's April Fool's Day but have brands lost their edge? After an influx press releases declaring it's a prank before even revealing what the prank is, the team looks at the highs and lows of the day (here's looking at you 'Voltswagen'), and Tim Burrowes asks 'why does marketing spoil everything?'. Plus, the influencer marketplace which mistakenly signed the fake account of an SBS reporter from The Feed was revealed to be The Right Fit. But who is to blame when a phoney account slips through the cracks? Should social media companies be doing more to regulate fake followers or should agencies and marketplaces be cracking down on vetting? And, amidst the continued changes and sudden lockdowns the tourism industry is still chipping away at recovery. Tourism Australia's chief marketing officer Susan Coghill joins the Mumbrellacast to talk about the evolution of 'Holiday Here This Year' from bushfire response to COVID-19 recovery (20:56). Plus, have any opportunities arisen from the pandemic for marketers, and wil

This week, Mumbrella's Brittney Rigby started a conversation about advertising's alcohol culture with an in-depth feature. In this episode, she discusses the key issues and gives an insight into how agency leaders have reacted to the piece. Over in TV, WIN's CEO Andrew Lancaster has gained a seat on the Nine's board in the wake of the companies' recent affiliate deal. Plus, Ten is taking a comedic look back at 2020... in April 2021. Is the idea past its prime? And, to mark the 10th anniversary of The Conversation, founder Andrew Jaspan reflects on founding the publication and the speed with which it grew. And, with publishers reaching agreements with Google and Facebook, Jaspan gives his view on the state of journalism in Australia as well as what the future holds.

Influencer marketing is in the spotlight again, with SBS' The Feed airing a four-part investigation into the industry. The team unpacks some of the shadier aspects of influencer marketing and discusses why it is so difficult to regulate. Plus, the team analyses the WPP AUNZ scheme implementation booklet as the takeover bid from WPP plc moves forward. Also at WPP this week, Group M CEO Mark Lollback departed. What's next for the group's media agencies while the search for his replacement is underway? News Corp and Nine struck news payment deals with Facebook, after weeks of the social media platform reportedly dragging its feet. The two major players join Seven, Schwartz Media, Private Media, and Solstice Media on the deals list, but the ABC still doesn't have an agreement with Facebook or Google. And, ahead of the 2021 season's launch, AFL Media's Julian Dunne gives a deeper insight into the return of the game to stadiums and what that means for the code as well as the brands and marketers that partner wit

International Women's Day took place this week, and to mark the occasion Leo Burnett CEO Melinda Geertz joined the Mumbrellacast to talk about the importance of supporting women in advertising. By reflecting on her own experiences and who inspired has inspired her career, Geertz dives into the importance of fostering a culture understands the needs of women in the workplace and reflecting the diversity of the talent pool in the make up of an agency. The first radio ratings of 2021 also landed this week, which saw Melburnians change their radios back to FM while Sydneysiders stuck to AM and talk back. The survey also gave a glance at the performance of an abundance of new shows and re-branded stations across Australia. So, who do the Mumbrellacast team have their eye on? And, ACM head Antony Catalano made another play to boost his regional media empire by making a deal to purchase nearly 19 million shares in Prime Media Group at a cost of $4.245 million, from fellow media mogul Bruce Gordon. The move for Pr

It was a week of CEO appointments. Leading the pack was Mike Sneesby, Hugh Marks' successor for the chief executive job at Nine. Few in the industry were shocked about the news, but what does this mean for the internal execs who unsuccessfully applied? Can Sneesby succeed if the board is as fractured as Nine's own newspapers suggest? And, where does this leave Stan? Over in adland, UM, Ogilvy, Leo Burnett and Havas PR all also named new CEOs. The team chats through how each appointment indicates something different about the state of each business. And ahead of the first radio ratings survey of the year, Triple M's Mike Fitzpatrick give a preview of the network's status in 2021. From the launch of Triple M Perth - bringing Basil Zempilas on board - to the 'dynamic' sound of The Marty Sheargold Show, and the importance of regional radio, Fitzpatrick feels confident about 2021.

This week, Facebook backtracked on its decision to pull news sharing from Australian users and, with some amendments, the News Media Bargaining Code passed the senate. Everyone seems to have come out a winner... except the small publishers. It's hardly the end of this saga, so what's next? The media and marketing industry is in the throes of financial reporting season; first up on the podcast is Nine, which reported $1.2 billion in revenue and net profit up 79% to $182 million. It's the last results for outgoing CEO Hugh Marks, so the Mumbrellacast team dives into which parts of Nine were the most successful in the first half of the year, and speculate on who will take the chief executive crown. It was also a full-year report from WPP AUNZ, and despite a decline in sales and EBIT, the group was heartened by its results being on-par with market projections. COVID-19 cost cutting and the implementation of CEO Jens Monees' transformation plan saw the group also manage to significantly lower costs. With a poten

This week Pearman Media's Steve Allen joined the Mumbrellacast team to breakdown Google Showcase and what it means for publishers as negotiations in the News Media Bargaining Code roll on. As well as being the first major media brand to sign up to Google Showcase, Seven West Media revealed its significant debt pile had been slashed by 42% to $329 million and reported a net profit of $116.4 million in the first half of the financial year, meaning the company's $170 million cost savings program is on track. In a better position than expected, the results raise questions about the importance of the performance of its upcoming content slate and whether the company should consider paying back the Job Keeper benefits which reportedly saved 120-150 jobs. Plus, this morning Facebook announced it was pulling all news sharing from its platform, effective immediately. It wasn't just publishers that work up to find their pages blocked and content missing, but satirical sites, sports teams and the Bureau of Meteorology

TV ratings returned this week, this time with the unusual inclusion of the Australian Open in the official ratings period. After doubt and quarantine crisis surrounded the tennis until its launch, how has the new schedule impacted programming on Seven and Ten? 2021 will be a big year in TV, but with the Olympic question remaining in everyone's minds, what will the landscape look like this year? And with the Super Bowl comes headline-grabbing ads. But how did the big game ads differ this year after brands continue to feel the impacts of the COVID-19 pandemic? And with the tennis in play and football on the horizon, how can Australian marketers make their mark in sports this year? Plus, Chris Maxwell and Andy Gibson talk all things in-housing off the back of launching new consultancy Lution. The pair dive into the benefits of in-house advertising teams for marketers, how it improves creative work and answer if it really does attract high-level talent to the client-side.

This week, how did Time Out pivot to Time In? Managing director Michael Rodrigues joins the Mumbrellacast to give insight into how a publication that celebrates experiences out and about navigates an era of sudden and sometimes prolonged lockdowns. With the News Media Bargaining Code on the top of all publishers' minds, Rodrigues also discusses where Time Out sits on the issue. The week also saw the battle for sports rights heat up as new entrants in the streaming market began to emerge. Telstra withdrew from streaming the AFL and NRL, with its customers now offered discounted access to Kayo's broadcast. Stan Sport announced the team that will lead its Super Rugby coverage, soon after announcing its streaming service will come in cheaper than Kayo. And Amazon Prime is making moves, picking up the swimming and presenting itself as a dangerous player in the periphery. In this quickly growing market, who will rise and who will fall? Plus, with Google threatening to pull out from Australia, Microsoft stepped in

It was a week of Google news, and fresh off the back of the Senate's hearing into the News Media Bargaining Code the ACCC released its interim report for the Digital Advertising Services Inquiry. Here, the team gives the rundown of its initial findings and chats about what the industry has to say now that agencies seem to be out of the woods. Three agency leaders also left in seven days. David Fox is off to Ogilvy Middle East and North Africa, while Justin Drape announced he was leaving The Monkeys and Colenso BBDO's Scott Coldham is simultaneously becoming the CMO of two different brands. Were any of these moves a surprise? And what is happening inside these agencies? Plus, Nick Keenan gives the team an insight into his experience taking over the leadership of Starcom while getting to know his staff working remotely. With transformation on the cards, Keenan chats about his learnings from the client side and the pivotal role talent development is playing in the future of the agency.

On the final Mumbrellacast for the year, the whole team pitches in to count down the top stories of 2020. Popular campaigns came from Menulog and Hungry Jacks, thanks to famous faces and famous burgers. But, by far the biggest story was the impact COVID-19 had on the media and marketing industry. The team looks back on the warning shot to the media industry that was News Corp's regional closures, the major talent redundancies at Ten, how brands handled challenging conditions, and reflect on what became of the industry as 2020 rolled on. To round out the year, the Mumbrellacast team reveals their picks for the biggest news story that came across the desk, from Hugh Marks' upcoming departure from Nine to Ben Lilley's purchase of McCann.

Ex-Isobar CEO Konrad Spilva joined the Mumbrellacast this week to talk all things, Dentsu, independents and his new business Shadowboxer. Taking a look back at the his departure from the Dentsu International-owned agency, Spilva reveals how he knew it was the right time to go and why a global job wasn't for him. And, in the new world of independent agency forces Spilva chats about what creative consultancy, Shadowboxer, has to offer the market. The week also saw the last radio ratings survey of the year. Who went out on top? And who has a lot to look forward to next year? The chaos of 2020 has particularly disrupted the radio industry, following the months-long pause in ratings in the middle of the year. The Mumbrellacast team takes you through what radio bosses had to say about 2020 drawing to a close and their plans for next year. Plus, the News Media and Digital Platforms Mandatory Bargaining Code bill has finally been introduced into parliament. The team runs through the key points in Treasurer Josh Fry

It all kicked off in adland this week. First came the news the WPP plc had made a takeover bid for the rest of the shares in WPP AUNZ. The move would bring the local business in line with the global operations and strategy, but the announcement wasn't a surprise to the market. If it were to go through the team speculates what happens to the original agencies that were part of the STW family, and what will become of CEO Jens Monsees? There will be a new independent player in town come February next year, following the announcement that CHE Proximity CEO Chris Howatson and chief creative officer Ant White are leaving the agency to open their own shop. How have they done it? Are there any clients involved? One thing is for sure, the industry is rife with gossip. And how did Special Group go about setting up offices in Melbourne and the US in the height of COVID? Founding partners Lindsey Evans and Cade Heyde gave an insight into the process, noting talent was everything when it came to setting the culture. Wit

This week, the latest chapter in 2Day FM's quest for a breakfast team that sticks continued, as it was announced that Hughesy and Ed would be shifting from drive to the morning, accompanied by Erin Molan. After a series of hosts beamed into Sydney from other states, and brief reprieve with a music-only show from Jamie Angel, locality is the name of the game. The Mumbrellacast team breaks down the strategy behind this latest talent update. And, all eyes are on the ad market as the end of 2020 draws closer. Latest figures from the IAB showed growth in digital advertising for Q3, following positive early October numbers from the Standard Media Index. Market sentiment is high looking ahead 2021, but will we see a steady return to growth in the end? Plus, TikTok's Brett Armstrong took the team through what's on the cards for the content sharing and social media platform. Fresh off launching its first consumer marketing campaign Armstrong reflects upon making a name for TikTok in Australia, why it is an important

This week's Mumbrellacast comes to you straight from Mumbrella360: Reconnected, featuring a chat with WPP AUNZ CEO Jens Monsees. Discussing the progress of his transformation plan for the business, Monsees described where the holding group has gone wrong in the past, how he is now steadying the ship and explained why he moved halfway across the world for this job in the first place. Consolidation of WPP AUNZ's agency brands is a key element of Monsees's plan for the holding company. Coincidentally, Monsees appearance at 360 comes as the business negotiates the new merger of AKQA and White Grey, as well as Geometry shifting into the VMLY&R network. The Mumbrellacast team breaks down what these moves mean for the group and how these diverse offerings will come together. And in the most unexpected news of the week, Nine CEO Hugh Marks announced his imminent departure from the business, set for the first half of next year. Stating that his mission of drawing Nine, Fairfax and Macquarie Media together into a dig

This week on the Mumbrellacast, Publicis Groupe AUNZ CEO Michael Rebelo stopped by to reflect on how the group navigated COVID-19. Luckily the business introduced flexible working with Publicis Liberté not long before the pandemic hit. Rebelo also chats through the measures the group took to save as many jobs as possible, because "one job made redundant is too many". And, looking forward to 2021 and beyond, Rebelo discusses the major changes made at the group this year - including the merger between Mercerbell and Performics - and how it will guide the group into the future. Plus, in the news this week, Nine has bolstered its position in the sports broadcasting market with the launch of Stan Sport. Stan Sport, with support from the commercial television network, has picked up broadcasting rights for Rugby Australia and Wimbledon. The move also marks a significant change in the streaming market as the local offering continues its focus on growth. And, Woolworths' retail media business, Cartology, has expand