Mumbrellacast

This week saw the each of the commercial TV networks launch a tentpole reality program, marking the start of the 2020 ratings battle. In a move that surprised none of the Mumbrellacast team, Nine's Married at First Sight has come out on top, meanwhile Seven's revamped My Kitchen Rules has not proved the competitor it [...] The post Mumbrellacast: Reality wars begin, Ben Lilley's back at McCann, and a very naughty Karl Stefanovic appeared first on Mumbrella.

This week the Mumbrellacast team picks apart MLA's Australian-but-not-Australia Day lamb ad. They discuss whether the Cambridge Analytica scandal is still relevant for the campaign's 'Lambalytica' play on words, who the campaign was targeted at and the motivations behind MLA's push for a 'summer campaign' rather than its traditional Australia Day ad. The promised battle [...] The post Mumbrellacast: The verdict on Lambalytica, Brendon Cook's clever exit and which network will win the summer TV ratings? appeared first on Mumbrella.

In this week's Mumbrellacast, Hannah Blackiston and Brittney Rigby sat down with Sydney Morning Herald photojournalists Nick Moir and Wolter Peeters to discuss capturing the frontlines of Australia's bushfire crisis and broadcasting it to the world. Moir and Peeters shared their stories from the last few months and explained the process behind shooting inside an [...] The post Mumbrellacast: Capturing the frontlines of the bushfire crisis, Tourism Australia's $20m domestic push and Nine Radio's final change appeared first on Mumbrella.

On this week's Mumbrellacast the team breaks down the latest changes at Dentsu Aegis Network, following the announcement of Rebecca Tos' departure from Merkle as ANZ managing director. Still in the wake of former DAN CEO Henry Tajer's restructure, the team discuss if there's more streamlining to come and what 2020 will look like for [...] The post Mumbrellacast: The publishers readers turn to for bushfire coverage, alcohol advertisers push the boundaries and what's next for DAN? appeared first on Mumbrella.

In the first Mumbrellacast of 2020, the team looks at the efforts made by businesses and individuals in the media and marketing industry to lend a hand with the catastrophic bushfire crisis. Unfortunately, with the great actions of some, comes a lot of sniping and prolific 'fake news' on Twitter. The team discusses the growing [...] The post Mumbrellacast: Tourism Aus pulls campaign, the media clashes over bushfire crisis, and Karl's return to Today appeared first on Mumbrella.

It was a big week for Seven, as its plans to sell off Pacific Magazines to Bauer Media and merge with Prime Media both experienced road blocks. The ACCC won't oppose the Prime merger, but, as predicted, The Cat and Bruce Gordon (amongst several other shareholders) stood in the way of the merger and the [...] The post Mumbrellacast: Speed bumps for Seven's mergers and sales, more radio shake-ups and 28 agencies for Tassie appeared first on Mumbrella.

This week, the Morrison government abolished the Department for Communications and Arts, shifting communications into the Department for Infrastructure, Transport, Regional Development and Communications and not acknowledging the arts at all. The Mumbrellacast team talks through what this means for the media marketing and advertising industry, including why some of the biggest media bodies in [...] The post Mumbrellacast: Radio's rough end to 2019, the curiosity of The Cat, and govt axes Department of the Arts appeared first on Mumbrella.

This week, radio company Southern Cross Austereo was forced into mass redundancies, with around 90 roles cut from across the business. It has been a tough end to the year for SCA, after posting a warning to its shareholders on the ASX in October noting weak media and advertising markets, but the Mumbrellacast team doesn't [...] The post Mumbrellacast: Is it all doom and gloom? Plus new boss for IPG Mediabrands and Nine wins the year appeared first on Mumbrella.

This week, Trimantium GrowthOps founder, Phillip Kingston, joined Mumbrella's Vivienne Kelly and Tim Burrowes to chat through the company's share price, and why he remains confident in the business' future. Kingston outlines what the business hopes to achieve with its house of agencies, debriefs on last year's IPO, and discusses GrowthOps' finances and new board.  [...] The post Mumbrellacast: GrowthOps' Phillip Kingston in the studio, plus Tajer out of DAN, and media agency of the decade appeared first on Mumbrella.

This week, Mumbrella's Hannah Blackiston sat down with M&C Saatchi CEO, Jaimes Leggett, to discuss the blowback from 'Philausophy' - the line the agency developed for Tourism Australia - which he says has been taken entirely out of context. Leggett also spoke about the current standard of Australian creative compared to the world stage and [...] The post Mumbrellacast: M&C Saatchi's Jaimes Leggett, Rolling Stone Australia is back and the Disney+ launch appeared first on Mumbrella.

It's almost the end of the year, and that means (more) Christmas ads, GfK's seventh radio ratings survey of the year, and Nine's AGM. What more could we wish for? First up are the cracking Christmas campaigns, with Woolworths, Myer and Australia Post taking their turn. Woolies got 80% of the way there and could [...] The post Mumbrellacast: The ABC's rough week, more Christmas ads, and Christian O'Connell's rise to the top appeared first on Mumbrella.

On this week's Mumbrellacast, the team compares and contrasts the Christmas campaigns for grocery-giants Coles and Aldi. Aldi was first off the blocks, launching its 'Miracle Ham' last week with a message of value. The story of the ham that feeds an entire town taps into the common experience of feeling like your Christmas ham [...] The post Mumbrellacast: Has the Melbourne Cup lost its shine with viewers? Coles vs Aldi, and Optus on the future of sports streaming appeared first on Mumbrella.

On this week's Mumbrellacast, editor Vivienne Kelly sits down with host of Ten's The Amazing Race, Beau Ryan, to discuss if it's possible for the show to generate controversy, clout and column inches without falling back on casual racism. They chat about the diversity of the cast, whether or not viewers will be offended and [...] The post Mumbrellacast: The Amazing Race's Beau Ryan, big changes at Macquarie Media, Foxtel's loyalty program, and what is a 'Philausophy?' appeared first on Mumbrella.

Australia and New Zealand CEO of the Denstu Aegis Network, Henry Tajer, joined the Mumbrellacast team this week to talk through the week in Seven, the MFA EX conference and whether or not he has an 'impossible job' in rebuilding the holding company. Seven's Upfronts took place this week, announcing an unexpected highlight in Mega [...] The post Mumbrellacast: DAN CEO Henry Tajer and all things Seven - Upfronts, Pac Mags and Prime appeared first on Mumbrella.

This week was all about Nine. Powered's Liana Dubois and program director Hamish Turner joined editor Vivienne Kelly in the Mumbrellacast studio to chat about what's to come for Nine in 2020. They discussed the consistency of Nine's 2020 programming slate, how its broadcast video-on-demand service, 9Now, will come up against the streaming giants, and [...] The post Mumbrellacast: All about Nine in 2020, ARN re-signs Kyle and Jackie O, and Foxtel undergoes another restructure appeared first on Mumbrella.

In this week's Mumbrellacast, editor Vivienne Kelly sits down with this year's Bachelorette Angie Kent to chat about the transition from Goggleboxer to reality TV mainstay. They also discuss leveraging TV appearances into media careers, whether the Goggleboxers have become too media trained, and if she cares about The Bachelorette's ratings. In the news chat, [...] The post Mumbrellacast: Ten in 2020, big CMO moves, 'Wang Watch', and we sit down with Bachelorette Angie Kent appeared first on Mumbrella.

It's been a big week for Seven. The Mumbrellacast team sits down to discuss the ins and outs of the recently announced restructure which will see reporting lines in to CEO James Warburton narrowed down to eight people. The network also axed current affairs program Sunday Night, and there are rumours that Big Brother will [...] The post Mumbrellacast: What is going on at Seven? Jens Monsees starts at WPP AUNZ, radio ratings and hope for the ad market appeared first on Mumbrella.

On this week's Mumbrellacast, we ponder: Can we all just get along with Facebook? The discussion comes off the back of Lizzie Young from Nine  questioning if investment into Facebook exclusive content deal was worth it. It's been a dicey time for publishers and platforms, following the ACCC's report into digital platforms. Senior media reporter, [...] The post Mumbrellacast: Why can't we all just get along with Facebook? Plus Foxtel Media, The Masked Singer and Old Mate appeared first on Mumbrella.

This week, industry watchdog Ad Standards dismissed over 600 complaints about Libra's #bloodnormal campaign. The complaints accused the campaign of being 'offensive', 'degrading', 'confronting' and 'explicit'. The team ponders whether the ad was as confronting as some consumers made it out to be, or whether viewers remembered it as more graphic than it was. Content [...] The post Mumbrellacast: Kurt Burnette on Seven's future, plus 600 complaints for a Libra ad, and Sam Armytage vs the tabloids appeared first on Mumbrella.

This week, Foxtel announced three more 'revolutionary' changes, including Multi-Channel Network's rebrand to Foxtel Media, four new Fox-branded channels and shorter ad breaks. Editor Vivienne Kelly and senior media report Hannah Blackiston sit down to chat about "the world's most enthusiastic CEO", Foxtel's Patrick Delany's, presentation on how these changes will take the subscription TV [...] The post Mumbrellacast: Foxtel revolutionises yet again, the industry reflects on R U OK? Day, plus Shutterstock's Lou Weiss appeared first on Mumbrella.