Physical Therapy Private Practice: Secrets Of The Top 10%

This week we’re talking about partnerships. Partnerships are often formed because there is some aspect of business that you don’t want to confront. In general, we don’t recommend opening a practice with a partnership (with few exceptions). This episode, Brian dives into the challenges that business partnerships face, and how to overcome and confront that which you don’t know. Are you ready for growth? Request your free private practice expansion evaluation  

This week, we’re sharing an interview with Erik Hums, DPT. We’re a little off topic from our usual practice management strategies and a bit more clinical today. Erik is talking with us about new strategies to enhance your toolbox clinically. If you’re going to have a great practice, you need to have great products. In order to have great products, you have to be doing something better than they were in 1995. Patients suffering low back pain are a multi-million dollar industry so knowing how to best serve these patients is a great benefit. Erik himself is a fellow with the American Academy of Orthopaedic Manual Physical Therapists and Regional Manager for Profysio Physical Therapy in New Jersey. What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice  

Every office we’ve worked with that has an Human Resources professional on staff, we’ve noticed a culture of fear among the staff. The overwhelming majority of these offices are mom and pop offices. In this podcast, Brian strives to bring these truths to light on how to confront them in his usual no-nonsense and honest fashion. Download our CEO Toolkit for a clear and organized breakdown of the hat and responsibilities of a CEO  

When you think about toxic employees, you have to first consider how they become a problem in your clinic. This week, Brian talks about the red flags to spot toxic employees as well as how to avoid hiring them in the first place with our five phase hiring system. Grab one of our top resources, the Physical Therapy Personnel Toolkit  

If you’re wondering when you should open your first practice, the answer is now. Now is the best time. Why? Well, the fourth quarter is a great time to get the ball rolling because quarter 2 is when most areas around the nation have the greatest upswing. Plus, when you have the mindset to jump in, just go for it. Your purpose and your value is measured by your ability to follow-through. Keep those promises to yourself. This week, we’re talking about what it takes to set your self up for success and how to create on the vision you have for your own private practice.  Check out our NEW Packages & Pricing in MEG Academy!   Ready to live the life of a private practice owner that you've always envisioned? Click here for a Free Startup Evaluation  

This week, we’re chatting with Heidi Jannenga, PT, DPT – co-founder and president of WebPT. She’s talking with Brian about changes in the Physical Therapy industry and challenges that outpatient rehabilitation therapists face and why understanding the regulatory changes is so important. Brian and Heidi also talk about how owners can remain competitive in private practice as well as why being forward-thinking and transparent is essential to great leadership. Listen in for a great discussion!  Are you ready for growth? Request your free private practice expansion evaluation  

As you know, if you’ve been listening to our podcast for a while, you know that one of our main purposes is to enhance and support the APTA/PPS to bring about more positive change for the wellbeing of our profession. This week, we’re talking with a special guest discussing how (and why) you should get involved with PPS/APTA. Cristina Faucheux, PT is vice president/co-owner of Moreau Physical Therapy in Lousiana. She has been involved in the LAPTA as state government affairs chair since 2012 and was involved in the campaign to achieve direct access in Lousiana. This week, Brian and Cristina talk about the importance of advocating for the profession, how to get involved and what some of the important things PPS and the APTA do for private practice owners. What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice  

Do you know the cost of doing business? If you don’t, you are the effect of what you don’t know. No, you didn’t go to finance school, but the finance lines are still the most important division in your practice. By knowing the cost of doing business we mean, the profit margins, the cost per visit, etc… This week Jon Repka from Paro is joining us to talk about finance lines and about what you don’t know. Paro is a financial services firm that has highly vetted financial professionals in an amazon-style fashion with a specific division that works with private practice owners like yourselves.   Optimize your Billing & Collections - Request Your Free Billing Assessment today!  

This week we’re talking with three leading women in private practice. Jacqui Broering, PT, MPT, owner of Performance Physical Therapy in Ohio; Jennifer Schneiders, PT owner of Outbound Physical Therapy in Jefferson City, MO; and Angie McGilvrey, PT owner of Apex Physical Therapy in Fort Myers, Florida.  We were thrilled to chat with these three incredible owners to round out our women in business series and hear about their experiences, what led them to practice ownership and how they overcame challenges in conquering the unknown. Download our CEO Toolkit for a clear and organized breakdown of the hat and responsibilities of a CEO  

This week we’re talking about what is going on with these routine cuts in reimbursement against our profession as physical therapists. Take a non-bias view of our political climate and you can see, clear as day, that many are set on government-run universal health care. According to the Advisory Board – an organization of 350 health care professionals with a network of 4,400 members – health care spending will become greater than 20% of the US GDP by 2025, topping more than $5.5 trillion annually. The government could raise billions, if not trillions, of dollars each year in fees and taxes by wedging themselves into this sector of the market.  What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice  

How did I come up with the four keys to private practice success? Well, after hitting rock bottom in my own practice, I invested in becoming the best owner that I could be by learning everything I needed to know. This led me to consulting where I learned, after working with hundreds of practices, that there was a sequence to follow and key elements that needed to be in place to be successful. The better one followed them, the more successful they became. The four keys to success are:  Environment Structure and Organization Personnel Management Systems of Operation/SOP’s So many practice owners who talk to us are focused on doing, doing, doing. But that is not going to make you a better owner, nor is teaching your staff. Training advances skills, teaching just educates. Check out our NEW Packages & Pricing in MEG Academy!   What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice  

This week, we’re having a chat about women in business – part two of our three part series of women in physical therapy. Brian touched on this topic recently, but we wanted to bring in the women who inspired the original podcast. We brought on three executives from our team, Denise Muncie, CEO; Abby Keyton, DPT, Director of Remote Management Services; Nicole Walzcak, PT, Chief Development Officer who talk about rising through the ranks as women, how to be successful while balancing the mental load, and how to stop self-doubting to make the leap in your career, or in some cases, into private practice. Download our CEO Toolkit for a clear and organized breakdown of the hat and responsibilities of a CEO  

I learned long ago that the more knowledge I had, the better able I was to control those things that challenged me in life. The more “in control” I was, the less I got knocked around and became the effect of others or my environment. Think about how you feel being a passenger in a car versus being the driver of that car. You’re likely most comfortable holding onto the steering wheel. I am and I believe most entrepreneurs are as well. Entrepreneurs are leaders who strive to develop themselves by taking on bigger and better challenges to grow both personally and a professionally. When you think about it, chances are some of the greatest moments of your life occurred after you’ve pushed yourself out of your comfort zone. Entrepreneurs, leaders and executives alike are not seeking a lazy-boy chair to sit in and ride out in comfort. They are constantly pursuing greater goals – they know this will call them to dig deep and rise to meet the challenge. This is the game of life. While some are more comfortable wearing

Recently in a webinar, I was asked the question: “How do I get my clinicians to be more efficient when I already have a bonus system and none of them ever make bonus?” I get that problem. But maybe there’s other listeners who are struggling with this as well? Are you looking to increase the clinical effectiveness/efficiency of your staff?  Learn about our game and key strategies in this week’s podcast. Download our CEO Toolkit for a clear and organized breakdown of the hat and responsibilities of a CEO  

How much time do you need for an effective marketing campaign for your new office? This week, Brian is giving his top 3 actions to market a new practice that will yield the greatest return on investment of time (and money). You want to make an impression that is effective but not salesy. You want actions that are effective for the market demographic, the specialities you’re offering in your clinic, and your location in the country. All of these factors impact the effectiveness of your marketing actions. After working with many startups over recent weeks, we knew we had to talk about the successful marketing actions to really hit the ground running. So give this podcast a listen for the top three strategies to market your new practice. Here's your guide to acquire, retain and manage patients effectively - Marketing Strategies Toolkit  

Earlier this week in a meeting with my management team, I was looking at the Zoom screen and noticed how I’m surrounded by such accomplished, talented women. I mentioned this to them and how I felt that this was such a positive advantage for our company. We started talking about the US Women’s National Soccer team and realized it’s about having a platform. That’s how change gets started. This is about having an opportunity to look at your female colleagues and empower them by giving them the opportunities and investing in them so they can maximize their own potential. This week we’re talking about looking at those around and empower people without any preconceived notions. Invest in those people so they can flourish and prosper to the greatest level of their ability. Are you ready for growth? Request your free private practice expansion evaluation

A few clients have recently been asking us about Search Engine Optimization (SEO) we decided to do a podcast chatting about the basics. SEO – search engine optimization – is all about how your clinic gets found online. Think about how you last searched for a specialist or a restaurant. You likely searched for “Best XYZ near me,” right? This is local search. So, even though you may have a solid list of referring doctors, you have to assume that patients are still searching online for you even before they pick up the phone to schedule an appointment. How, or if, you show up on Google searches matters to attracting new patients – if you’re not showing up at all that’s a huge problem and is damaging your bottom line given what we know about consumer behavior and our digital age.  It can be daunting and overwhelming to those not trained in marketing, but there are a number of minor things your marketing staff can do to improve how well your practice shows up online and in local searches. So this week we’re talk ab

It doesn’t take long before you hear a label tossed around within any group or profession these days. Labels lead to subdivisions which per the definition of the word itself results in dividing us.  For those of us who have gone from employee to employer, it’s a bit unfair that we have to contend with new grads who have been given the impression from academia that it’s “buyer beware” when accepting an out-patient physical therapy position. The impression sometimes given off from academia is that being a private practice owner is sometimes motivated by greed contributing to the willingness to bend the rules by imposing unethical standards or productivity goals that encourage unethical behavior. This has not been my experience.  Here’s how to fix this within your practice: you have to share a common message with your staff. You are a therapist too. You went to Physical Therapy School. You care as much about your patients. But you didn’t settle, you wanted more, and that is why you went into owning your own clin

Have you ever trusted someone only to find out that they never had your best interests in mind? Did this result in you feeling as if you had been taken advantage of?  The definition of betrayal is the violation of a person’s trust or confidence. These experiences can stack up and have long-lasting effects on you, oftentimes altering who you are and how you trust others. This operating basis can be devastating to you on multiple levels leading to problems not only at work but also in your personal life. Many of us have been betrayed or experienced what we consider betrayal at one point or another in life, and the people and situations that contribute to this happening are not going to go away, ever. How you choose to deal with them makes all the difference in the world in terms of overall happiness, stress reduction and practice management.   Download our CEO Toolkit for a clear and organized breakdown of the hat and responsibilities of a CEO  

No matter where you are, who you are, or what it is you want to do – you can have it all. All you need to know is your purpose, and have a 100% commitment to persevere. The biggest characteristic that leverages you for success is the beingness. However, in order to execute successfully you have to have the knowledge and the actual doingness to succeed. The most common and biggest barrier to everyone’s success is themself.  In order to be good at solving problems one must first understand the anatomy of what makes up a problem. All problems are two opposing forces of the equal magnitude without a concrete decision. Or, more simplistically, intention faced with counter intention. I would argue that the opposite of having problems is having agreement. So, the better able you are to bring about agreement with yourself, others, and groups the fewer problems you will have and the happier your life will be.  What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Pr