Physical Therapy Private Practice: Secrets Of The Top 10%

What is Marketing? Marketing is not sales. It’s all about the story you’re telling, and how you are promoting your purpose. What is the perception of your company that you’re trying to create? Always approach your marketing from the intention of helping others.  Episode at a glance: It’s about others How are you using social media? The point is to create a connection Don’t try to be everywhere  

It’s important to understand that failures are part of the landscape. Hurdles are part of the journey. What are you willing to do about it? What changes are you willing to make? What matters most is your reaction to them - be willing to adopt new ideas! Episode at a glance: Success is within your control Mindset and skill set Dial in your vision Right idea, wrong application

This week, we give recent examples of what physical therapists at various stages of practice ownership are experiencing right now - plus applicable solutions. Your practice isn’t going to fix itself! Here are the things that you do have control over to change for the better.  Episode at a glance: Stop blaming the Income Squeeze Three income verticals with cash-based services Certainty = control Don’t short-change yourself!

What do you plan to do differently in 2024? We’ve never seen so much enthusiasm (or so many attendees!) as we just did at CSM in Boston. The energy was contagious! We were proud to give solutions to a packed room of therapists on how to beat the Income Squeeze using the new Progressive PT Practice Model. The solution is CHANGE!  Episode at a glance: The future of PT private practice There’s a demand for change Rolling out Pay-for-performance model Real-life applications 

Let’s have some fun with this topic. Don’t fear the “confrontation” of it - go in with confidence, certainty and conviction! Take out the guesswork and do all of your preparation before you even pick up the phone for the conversation.  Episode at a glance: Data collection and leverage Understand their viewpoint Have specialized services and programs Patient letters and Net Promoter Score Role play of the conversation

As physical therapists, we are in the business of people! Success in private practice is already within your reach. If you’re not sure where to start (or are still throwing spaghetti at the wall) consider these tried-and-true strategies and systems. Remember - if you’re not expanding, you’re contracting!  Episode at a glance: Stop fixating on problems Manage and delegate Acknowledge and validate your employees Can you spot the bad apples?

Would you rather have a comfortable job, or total business freedom? Have you ever felt alone in your private practice journey? Dr. Benjamin Bleess is about a year out with his physical therapy practice and is a shining example of entrepreneurial success. Learn about the tools and strategies that Ben put into action to build the private practice of his dreams.  Episode at a glance: Meet your patients needs A good leader is always willing to look Freedom equation  Learn from the best See the end at the beginning Reach out to Ben! Email: benbleess@warroadpt.com  

Though PT School lays a great foundation, our skill development is a lifelong journey. You might not be able to go back in time and apply everything you’ve learned, but you don’t have to keep playing catch-up either. What PT School didn’t give you, is business training! Stay connected to your vision and learn how to develop the skills needed to realize your ideal scene.  Episode at a glance: Seek out the things you don’t know Know (exactly) what you want 3 phases of business development Resist the self-doubt  

It’s time for a quick heart-to-heart. Are you compromising on your ideal scene? We’ve been hearing a lot of risk-averseness and people watering down their private practice dreams. Starting in physical therapy private practice is actually pretty simple - don’t take the path of least resistance!  Episode at a glance: Stop procrastinating on your dream 30% of people are risk-averse Environment, personnel, systems of operation Step #1 for entrepreneurship   

Remember: we’re not just hiring a license and a heartbeat. How do we position ourselves as a top-tier practice in the eyes of potential new hires? How do we align with their purposes and values? Be smart about your compensation packages and write ads that spark interest.  Episode at a glance: You don’t need to throw more money Consider hiring a recruiter Establish a relationship with PT Schools The hiring process Who by Geoff Smart and Randy Street  

Welcome to 2024! Many physical therapists that we’ve spoken to recently seem to be moving into the new year in a sort of frustrated haze. Picture this: if you use the right tools to fight your way through the jungle, you will make it to the beautiful lagoon on the other side. Prepare yourself for the new year with our informed physical therapy industry predictions.  Episode at a glance: Our goals for the podcast for 2024 Focus on your objectives for 6-12 months from now You own time, it does not own you  Physical therapy industry predictions (researched and opinion)  

The end of the year poses a great time for us to self-reflect and project for the future. If you keep doing what you’re doing, you’re going to keep getting what you’ve got! Don’t go another year saying “I wish”, “I should”, or “I could.” Give your staff the gift of merit-based compensation and give yourself the gift of entrepreneurship in private practice!  Episode at a glance: Our 300th episode! What you didn’t get in PT School What is freedom? Be the Go-Getter **Special discount if you purchase MEG Academy before the end of the year!

This week, we give you the key elements that are sure to help solve your recruiting problems. The top 10% want to reap the benefits of their hard work, understand your purpose, and win alongside the group. How do you attract these A-team players? Implement a value point system and the Pay-for-performance model - which is all pros, no cons! Learn how to cultivate a culture where your employees aren’t working FOR you, but are participating WITH you.  Episode at a glance: Tools for hiring & recruiting Cure the staffing shortage disease Implement a value point system The bulletproof Pay-for-performance model Shorten the runway when hiring! 4-step rollout process  

The “new normal” is that there is no normal. As the owner, you set the tone for your practice; and we tend to see a dramatic difference between the owners who have had executive training, versus those who haven’t. Put on your business hat and ask yourself - are you willing to change the way that you exchange with your patients? Learn which stats you should look at when evaluating your insurances, and which fee schedules the top 10% of practices are already winning with. Episode at a glance: Why does your business exist? Top fee schedules Insurance payor advice Proportion breakdown and stats  

We’re spanning our mindset across generations today. You can resist the pressure of group agreement by learning how to out-create yesterday. This is the game that you chose to play, so let’s elevate it! Your dream is still possible, even today. Also, learn how to harness the power of meetings!  Episode at a glance: The individual versus the group This is the game you chose to play Somebody out there is succeeding  The power of meetings  

In this episode, we elaborate on the three phases of ownership and implore you to evaluate which one you are in, and how you’re planning to advance. There are definite tools and solutions to help you along each phase and to create your own future. Implement these tips to grow and outpace yesterday!  Episode at a glance: Three phases of ownership Ownership = freedom Fill the knowledge void Adopt the Owner Mindset  

We have noticed a definite mindset shift over the last couple of months. We are all aware of the Income Squeeze, but there is a difference between the mindset of something happening to you, versus discovering ways that you can rise to the challenge. Believe it or not, someone in the private practice space IS winning. Shift your focus and go from vision to victory!  Episode at a glance: Don’t be the Know-It-All owner Manage by situation Don’t do it alone PT’s do care, not Billing  

This week, we are excited to welcome Jimmy McKay, DPT from PT Pintcast to the show! The staffing shortage is not a new issue, nor is it the worst obstacle that the physical therapy profession has ever overcome. Come along for the ride as Jimmy and Brian volley back and forth with their actionable solutions to the staffing shortage in today’s work environment. Be the top 10% of private practices that own this mindset and implement these tools! Episode at a glance: Are you making your good work well known? Sell benefits, and features will follow Individual and group self-assessment Understand your audience and your “shared why” What’s your USP (Unique Selling Point)? Links: • PT Pintcast: https://www.ptpintcast.com  • Contact Jimmy: jimmy@ptpintcast.com 

It’s not about perfection, it’s about improvement. Conferences like the APTA’s Private Practice offer a great way to invest in yourself and in the future of the physical therapy profession. Let’s not wallow in what is happening to us, rather let’s evaluate what we’re going to DO about it. No situation lasts forever and you can get the tools that you need to make a real difference.  Episode at a glance: Honest feedback about the event What can be done about it? Be a force of change  6 solutions to implement today  

We are all looking for solutions to help us combat the challenges that we’re facing in business today. Here’s the secret… the solution is YOU! It might feel like there’s a lot to complain about, but what do you plan to do about it? Get the training and systems of operation that you need to elevate yourself and your staff! Episode at a glance: Evaluate the “why” Accept that you don’t know everything  Don’t be a martyr  The power of the Net Promoter Score (NPS) Review your website