Sinopsis
This weekly podcast reveals the insider tips, techniques and concepts to help you grow your software business. Its an over-the-shoulder look at a conversation between two experienced software executives. Hosted by Mark Edwards and Michael Humblet.
Episodios
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Season 2 - Episode 23: "A Man of Culture"
23/07/2020 Duración: 52minSimon Grosse, CEO at "Great Place to Work", award-winning company, Foundation-SP, talks to Mark Edwards. We learn how his company has evolved from a services model to being a provider of Pulse 360 software that assists organisations in managing their employee culture, communications, expectations and well-being.Simon explains how he and his colleagues have fostered a very direct & open culture of communicating the things that are going well as well as things that aren't. He goes on to describe how this two-way communication is invaluable for enterprises in gauging employee engagement & satisfaction and how his organisation strives to make work a place where people are 'in flow' and where they are empowered to do their best work.Links:https://www.pulse360.io/https://foundation-sp.com/linkedin.com/in/simon-grosse-7324b61simon.grosse@foundation-sp.com
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Season 2 - Episode 20: Social Media Replaces Nothing but Complements Everything
11/05/2020 Duración: 36minB2B software sales veteran and Social Media marketing expert, Neil Schaffer, shares invaluable & easy to implement, marketing tips. He also discusses his new book, The Age of Influence with Mark Edwards.During his early sales career based in Asia, Neil ‘wore many hats’ and also learned to speak Japanese, Mandarin & Chinese along the way. It was on returning to the US during the 2008 crash, that he began to network via LinkedIn to find work. This proved so successful for him that he wrote his first book about it. His take on the current state of Social Media: The power is still there – It’s just how you use it.Links:https://www.amazon.com/Age-Influence-Power-Influencers-Elevate/dp/1400216362https://nealschaffer.com/
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Season 2 - Episode 17: Pivoting for Success
28/04/2020 Duración: 46minMark Littlewood from BoS (Business of Software) talks to Mark about how he took on the mantle of running the Business of Software events both in the US and European - He explains how he and his team had to rapidly change tack from putting on an in-person event to hosting a 2-Day, online event for senior software sector executives & entreprenuers. And howe the online version was a resounding success.Each presenter speaks for approximately one hour on all aspects of the software sector.Mark believes, if you get the right people on stage you have no problem holding people's attention. He shares his criteria for choosing the speakers at his events, which may surprise you.. Links:www.businessofsoftware.orgwww.businessofsoftware.euhttps://www.linkedin.com/in/marklittlewood/
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Season 2 - Episode 18: Catching up with Michael Humblet
28/04/2020 Duración: 35minAmongst plenty of joshing and generally giving each other a hard time, Mark & Michael catch up on what they have each been doing over the past 18 months.Michael announces his forthcoming book: “Nobody Knows You” – How do you fix your business so it scales. To be published September 2020.They discuss humour, Ricky Gervais, how to change entrenched mindset and how to make your content work really hard for you.Links:Michael HumbletThe Experience Economy - James H Gilmore
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Season 2 - Episode 16: Artificial Intelligence and Machine Learning Laid Bare
28/04/2020 Duración: 43minFormer CEO & founder of Everteam and ECM veteran, Béchara Wakim, recently sold his company to Japanese firm, Kyocera. Here, he talks to Mark Edwards about his background and subsequent career in the Document Management and Content Management space, 'the death of AI', machine learning, compliance and information governance.Originally a University professor of IT and Document Management, Béchara founded Everteam in 1990. Everteam started life focusing on Document Management tech tools and processes and over time, evolved to include Content Management.Now Everteam is a major player, integrating artificial intelligence into Document Management and Content Management processes and tools. They have thier own, in-house R&D team which combines expertise and technological innovation with artificial intelligence and automatic natural language processing (NLP). Links:https://www.linkedin.com/in/bechara-wakim-327263/https://www.everteam.com/en/
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Season 2 - Episode 15: Tips & Techniques on Leveraging MindMapping for Business Success
24/02/2020 Duración: 45min -
Season 2 - Episode 12: Expert Salesman Gives Software Entrepreneurs Advice they Need
18/02/2020 Duración: 49minThis week, Mark Edwards talks to experienced software salesman, Michael Veenswyk, whose previous experience includes senior roles at IBM as well as running his own software companies. Michael offers sound advice, based on several decades of experience ‘at the coal face’.With his in-depth software sector knowledge Michael is well-placed to share many insights that will help you on your journey towards growing a more successful software business.
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Season 2 - Episode 13: When does working hard become too much?
18/02/2020 Duración: 56minSoftware entrepreneurs often work too hard. And, just like anything in life, there needs to be a balance.But how do you find that balance?In this episode, Mark Edwards interviews experienced psychologist, Nicola Bird, who shares with you the answer to that question.Nicola also shares insights about overcoming the fear of delegation.How to deal with uncertainty.And, what an entrepreneur should do if s/he is overworked and has too many tasks to complete each day.Links:www.alittlepeaceofmind.co.uk
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Season 2 - Episode 14: The Evolution of Software Sales in the Healthcare Sector
18/02/2020 Duración: 52minIn this episode, Mark Edwards talks to healthcare industry veteran, Steve Wightman. Currently Sales Director at Servelec, Steve discusses innovation in global healthcare and how hospital Trusts were trying to manage their exisiting paper records while making the transition to digital records.Steve offers insights on latest developments within the sector.
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Season 2 - Episode 11: Expert Marketer tells you how to hire the right marketer for massive results
04/10/2019 Duración: 38minMost marketers you hire will not get you results. You may have experienced this before. They promise to deliver. But fail miserably. In this episode of BOSS-it you’ll find out from expert marketer, Shane Barker, how to identify which marketer/s to hire if you want great results.You’ll also learn Shane’s response to B2B companies who say: “Social media isn’t for us.” As well as, the biggest mistake software companies are making right now with their content marketing. Amongst a host of other things.Links:www.shanebarker.com
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Season 2 - Episode 10: The Inspiring Story of How One Man Sold His Company for $125 Million Despite Only Ever Having 22 Employees
01/10/2019 Duración: 39minThis week Mark Edwards interviews Aurangzeb Khan. Aurangzeb sold his company for $125 million and has now just invented the Panacast 3 with Jabra.How did he do it? - Are there any secrets to his success? - What was the main lesson he learnt from his failed ventures? All of these questions and more are answered in this episode.Links:https://www.jabra.com/business/video-conferencing/jabra-panacast#/#8100-119
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Season 2 - Episode 9 : The one key thing you need to transform your business
20/09/2019 Duración: 44minPartnerships: a seemingly simple & almost insignificant part of any business. Yet, they’re more important than you may suspect. In this episode of BOSS-it, Mark Edwards talks to Colin Frith, founder of Covvered, a company which helps people keep track of valuable warranties and insurance policies. You’ll learn how Colin transformed Covvered with the partnerships he formed in his business. And, Colin reveals exactly how you too can transform your business - just like he did.Links: www.covvered.com
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Season 2 - Episode 8: One Sure-Fire Way to Always Hire the Right Person
07/09/2019 Duración: 52minKnowing which person to hire for your company is tricky. And you can waste a lot of time & money if you get it wrong. In this episode, Mark Edwards interviews David Hirschfield. David is an expert in scaleable software development. You’ll hear David’s one sure-fire method to make sure he always hires the right person for the job. As well as the one characteristic you need to develop to be ultra-successful in our industry. Amongst other things.Links:https://www.tekyz.com/
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Season 2 - Episode 7: How Speech Technology Will Change the World You Live In
30/08/2019 Duración: 46minSpeech Technology is exploding within the software industry so this episode will bring you up-to-date with what’s going on, so you can see the potential value to yourself and your business. In this episode Mark Edwards interviews speech technology expert, Nigel Cannings. You’ll also learn about a new, upcoming area within speech technology which could prove of real benefit to your business. Links:www.intelligentvoice.com
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Season 2 - Episode 6: 77% of all buyers say the buying process is complex. Here’s what to do…
16/08/2019 Duración: 46minIn this episode Mark interviews Greg Dickenson. Greg is an expert in creating great demo experiences so prospects can truly experience your product prior to buying. This is highly important because it will dramatically affect your conversion rates. So this episode is definitely one you should check out. And if you have any feedback for the podcast you can email Mark (The Host) at medwards@bossequity.com or Greg Dickenson from Omedym at gdickenson@omedym.com Links:www.Omedym.com
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Season 2 - Episode 5: An inspirational story you can learn a lot from
05/07/2019 Duración: 54minIn this episode Mark Edwards talks with Jeremy Brassington. Jeremy is the CEO of Note Taking Express who have created a platform for note taking which takes it to another level. You’ll hear Jeremy’s interesting background story as well as his inspirational journey you can learn a lot from. If you have any feedback for this episode then please email medwards@bossequity.com Links:l www.notetakingexpress.com
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Season 2 - Episode 4: What management should NOT do in your software company
21/06/2019 Duración: 54minIn this episode Mark talks with Tony Armour. Tony is an expert in the management drivers industry. He’ll explain what management should NOT do in the software industry (even though most of them do these things), the way to run a small company if you’re looking to scale AND why successful people are successful. If you want to get in contact with Mark for any reason then email medwards@bossequity.com
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Season 2 - Episode 3: Most prospects will not buy straight away so here’s what you need to do
31/05/2019 Duración: 01h04minMost people who come across your business will not buy from you straight away. So in this episode, Jon street, a marketing expert, explains what to do about this. And trust me, this one is a good one! We cover everything from overcoming social anxiety to how to get your business positioning right to the unique giving approach that can boost your business and even your life!Links:l The Go Giver by Bob burg - https://www.amazon.co.uk/Go-Giver-Little-Story-Powerful-Business/dp/0241976278/ref=sr_1_1?keywords=the+go+giver&qid=1558621277&s=gateway&sr=8-1 l Give and take by Adam Grant - https://www.amazon.co.uk/Give-Take-Helping-Others-Success/dp/1780224729/ref=sr_1_1?keywords=give+and+take&qid=1558621301&s=gateway&sr=8-1 l Jon Street - www.jonstreet.com
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Season 2 - Episode 2: Do you know about this Harvard study that can help you improve your sales & marketing?
17/05/2019 Duración: 48minIn this episode Mark Edwards has a chat with Neil Cumming. In this longer than usual podcast they talk about cognitive overload, story telling in the B2B world and the Harvard study that will help improve any sales & marketing you do in the future.