Boss-it

In this episode Mark Edwards has a chat with Jon Buchan. They talk about the importance of humour in your business, using FaceBook for B2B advertising and how to write your content in the correct tone of voice for your audience.Links for podcast:l  CHARM OFFENSIVE LINK - https://www.charm-offensive.co.uk/ l  CHARM OFFENSIVE FACEBOOK LINK - https://www.facebook.com/groups/charmoffensivegroup l  Colin Theriot- https://cultofcopy.com/ 

You may think you understand your target market. But, do you really? New research from a Harvard Business School professor has revealed something few software entrepreneurs know. In this episode, Michael Humblet and Mark Edwards discuss these findings as well as a couple of other interesting topics suitable for software entrepreneurs. https://www.bossequity.com/resources/podcastsGo to www.BossEquity.com to find how you can take your software company to the next level. Do it now, and you can receive one free 30-minute telephone consultation.Also check out our other social media platforms...________________________________________________Twitter: https://www.twitter.com/Boss_EquityInstagram: https://www.instagram.com/boss_equity...Facebook: https://www.facebook.com/BossEquity1Linkedin: https://www.linkedin.com/company/boss-equity/

Boss-IT podcast has received a question from one of our listeners, Peter: “Is your company worth more if it operates in several countries, or is £10 million revenue the same value if it’s all from the same geographical location?” Well, in this episode Michael Humblet and Mark Edwards are joined by another Peter (an expert in Virtual Reality) to discuss this very question. We ponder whether global expansion of your business is even worth the hassle. As well as a couple of other interesting topics.

Anyone involved in any type of business, in any country, needs to see this research. You'll probably be pleasantly surprised! Check out the study for yourself (but only after you've listened to our analysis of it which you may find intriguing): https://www.forbes.com/sites/kurtbadenhausen/2018/12/19/the-best-countries-for-business-2019-u-s-down-u-k-on-top/

Everybody knows how technology is changing the world. But how many people know the specific upcoming trends in the B2B software industry? In this episode, we draw on over 30 years of experience in the B2b software industry to tell you what we think is going to happen next. (This could be really interesting to you if you're a software entrepreneur!)

Of course, everyone has their own opinion. Some will say it's better for you to take your business public. While others will say it's not. However, in this episode, Mark Edwards and Michael Humbleton describe the numerous benefits to NOT taking your business public. Plus they talk about other topics that would be useful to any software entrepreneur.

Michael and Mark this week in their podcast try something different. Since they were together in Belgium for a speaking event they decided to get nose to nose and do a video podcast. They discuss a number of things relevant for software entrepreneurs this week including presenting on stage and Michael gets a bit uneasy

For this episode Michael Humblet is away on business. Instead Mark Edwards is joined by Bernard Braithwaite, a marketing expert, who can tell you how to succeed at marketing in the software sector. Bernard will share some fresh perspectives you may not have heard before. And he describes them in an easy to understand way, so you can implement them immediately…Links for podcast:l  www.mimeanalytics.com - Bernard Braithwaite’s Websitel  https://nz.linkedin.com/in/bernardbraithwaite - Bernard Braithwaite’s LinkedInl  medwards@bossequity.com - Contact Mark Edwards if you have any comments about the Boss-It podcast.

The average software company is missing out on 90% of the leads they could be getting. In this episode, we reveal how you can make sure you aren’t one of them. And it doesn’t require you hiring any new staff or making any dramatic changes. You’ll only have to improve one part of your business.  

Avoid the big error almost all software companies make which lowers their conversion ratesAre your sales people failing to convert as many prospects into customers as you would like? This may be because prospects are being given inconsistent sales messages from your staff, brochures and website etc... In this episode, Michael Humblet and Mark Edwards reveal how you can make sure your prospects get the same exact sales message every time. This will of course result in more sales due to less confused prospects. (And by the way, this podcast is for you, even if you have a small company!)Links for podcast:l  https://qwilr.com/ l  https://www.pandadoc.com 

Miksang. That’s the Tibetan word that could transform your business for the better. Listen to this episode to find out what it means and how it can benefit you. Also, we’re always looking for new podcast topic ideas. If you have any problems you’re currently facing in your business then feel free to email me at medwards@bossequity.com. We will then discuss it on our nearest convenient episode of Boss-IT Podcast.

Michael and I often look in different industries to get inspiration for new ideas. In some ways, the B2C industry is far ahead of the B2B world. Especially the software sector. In this episode, Michael Humblet and Mark Edwards reveal one reason why B2C companies typically have a much higher conversion rate than B2B companies. (It might not be what you think!)

I remember being told ‘you need 11 touchpoints before you can convert a prospect into a customer’. Over the years I’ve also been told that number is 7 … or even 8 touchpoints that you need. How confusing! The great thing is there’s now some new, reliable research that’s come out that can put an end to this debate. Exactly how many touchpoints do we need? Or do we even need to focus on touchpoints at all? Michael Humblet reveals all in this episode. Links for podcast:l  Mous Iphone Case (YouTube video dropping the case from a crane) - https://www.youtube.com/watch?v=49tFe9rVglM l  Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact by Annette Simmons https://www.amazon.co.uk/Whoever-Tells-Best-Story-Wins/dp/0814449131/ref=sr_1_1?s=books&ie=UTF8&qid=1538303229&sr=1-1&keywords=whoever+tells+the+best+story+wins l  Trust me, I’m a Salesman: How to Earn Customers through Trust and Value by Mr. Yuri Van Der Sluis https://www.amazon.co.uk/Trust-Im-Salesm

You’ve probably read dozens of books telling you how to succeed in business. But the problem is they all show you a different path to success. Some of these books may even contain contradictory information to what you’ve read elsewhere. The truth is that successful people have very few common traits amongst them. However, having dealt with hundreds of software entrepreneurs, I’ve found one common trait they all have. In this episode, I’ll reveal what that one skill is.www.bossequity.com

How a “punctum” can make your software demo more persuasiveMost software demos are dreadful. They lack any sort of persuasive selling power and are far too long. This results in boredom for the audience. But what is it that gives some software demos the je ne sais quoi? In this episode, Michael and I describe what a “punctum” is and how it can make your software demo instantly more persuasive.NOTE: Click here to download Michael Humblet’s FREE course - https://schoolofsales.be/p/accelerate-your-business-with-value-laddershttps://www.linkedin.com/in/michaelhumblet/ Don’t forget to give Michael feedback on his course. ;)

ClickFunnels has recently been valued at over $500 Million. Now what may surprise you, if you don’t already know it, is that ClickFunnels was only founded in 2014. In this episode, we talk about the techniques they used to achieve their success. Plus, we talk about another successful ‘unicorn’ company as well. These case studies will be useful because ‘success leaves tracks that we can follow ourselves’. Enjoy!Links for podcast:Sweep Bright - www.SweepBright.comThe Fourth Industrial Revolution by Klaus Schwab - https://www.amazon.co.uk/Fourth-Industrial-Revolution-Klaus-Schwab/dp/0241300754/ref=sr_1_1?ie=UTF8&qid=1537947955&sr=8-1&keywords=fourth+industrial+revolution Slack - www.Slack.comFunnelytics - www.Funnelytics.ioClick Funnels - www.ClickFunnels.com 

James White on the Unique Challenges to Success in the Software Sector You’ve heard it before… the software sector is becoming more competitive by the day … and you need to adapt or die! I think most of us understand this. But it can be hard to figure out exactly HOW we should adapt. And the contradictory advice out there doesn’t help. This is of course a big topic, and it’s one we’re going to cover in more detail in future episodes. But today, I wanted to at least kick-start that discussion in a dramatic way. My guest is James White, the UK’s leading prospect conversion expert and sales mentor, and the co-author of the book Sales Genius 1: 20 top sales professionals share their sales secrets. Our conversation may not answer all your questions. But I hope it gets you thinking in the right direction - and that it sets the stage for additional episodes on this important topic. Also, James has kindly offered to give away 5 FREE COPIES OF HIS BOOK (Sales Genius 1: 20 top sales professionals share their sales secr

As your business grows, it becomes even more important you lead your team in the most effective way possible. Big companies who fail to manage their employees correctly can often find themselves in difficulty! Especially in the software industry, where CEOs tend to have a technical mind that’s perhaps not at it’s best when dealing with people. In this episode we’ll explain why the dictatorial approach to management is now less effective. Also, we talk about why you need to clearly define who your company is and why this will help you.Links for podcast:Simon Sinek Ted Talk (Start With Why) - https://www.youtube.com/watch?v=u4ZoJKF_VuA Leaders Eat Last: Why Some Teams Pull Together And Others Don’t by Simon Sinek - https://www.amazon.co.uk/Leaders-Eat-Last-Together-Others/dp/0670923176/ref=sr_1_1?ie=UTF8&qid=1537947339&sr=8-1&keywords=leaders+eat+lastBoss Equity

Many software CEOs can sell their own product with ease. Yet at the same time, their employees struggle to sell the exact same product. In this episode we reveal why this happens and how to fix it. Also, we describe why the software industry is exploding with opportunities right now. And how software unicorn companies are currently changing the way people live.Links for podcast:High performance habits by Brendan Burchard https://www.amazon.co.uk/High-Performance-Habits-Extraordinary-People/dp/1401952852Peter Bregman 18 minutes: Find your focus, master distraction and get the right things done https://www.amazon.co.uk/18-Minutes-Master-Distraction-Things/dp/1409135187/ref=sr_1_1?s=books&ie=UTF8&qid=1536575043&sr=1-1&keywords=18+minutes Boss Equity

Recently we’ve been frustrated by small business owners not knowing the importance of branding. They think “it’s only for the multi-billion dollar companies”. In this episode, we’ll show you why branding is just as, if not even more so, important for your software business. And, we’ll give you a peak into why just copying what the large successful conglomerates are doing (with their branding) will result in failure.Links for podcast:https://www.youtube.com/watch?v=Ob1WW7QaaVw&feature=youtu.be Apple are the masters of this weaving of story and narrative. Their narrative is “the power of human innovation”. They then run in their ads which are a series of many short stories examples of individuals (heroes) demonstrating creativity and innovation. Watch this advert Apple created that has Robin Williams doing the voice overBoss Equity