Usable Marketing

 If you want to achieve your targets, you're going to have to get rid of the work that gets in the way of the work, i.e. distractions. Build routines instead.   Go download our free guide on the most effective way to build a marketing strategy with The Marketing Canvas at www.freemarketingcanvas.com.  #productivity • Watch the podcast on Youtube • Follow us on Facebook  --- Support this podcast: https://anchor.fm/usablemarketing/support

In this episode, I talk about how the strategy pieces guide the work. What are the tactics and the work that needs to be done? There are three things to think about when drilling in on your tactics. 1) Who are the People? 2) What Process's do you need in place? 3) What Technology/ Tools are needed? #MindsetMonday Go download our free guide on building a killer marketing strategy with The Marketing Canvas at www.freemarketingcanvas.com. •Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q) •Follow us on [Facebook](http://facebook.com/gingerzumaetahq) --- Support this podcast: https://anchor.fm/usablemarketing/support

What is the critical driver of your marketing? In this episode today I talk about creating awareness for your ideal customer. If you have awareness, do you have a consideration problem?  What part of the funnel do you need to attack? We also, discuss the different funnel stages and what each stage is.  Funnel Stages - Awareness - Consideration - Preference - Activate - Loyalty - Adcovacy Shout out to Keith Cunningham  #TrafficTuesday • Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q) • Follow us on [Facebook](http://facebook.com/gingerzumaetahq) #mindset #marketing #business #target #pursona #traffic --- Support this podcast: https://anchor.fm/usablemarketing/support

In this episode, I talk about is messaging architecture and how to build your core concepts.  Building a bucket list of your offerings then building out your core concepts from there will help you build your messaging architecture.  I challenge you to build your bucket list to determine your Messaging Architecture.  Find the Labels to your drawers. #MindsetMonday •Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q) •Follow us on [Facebook](http://facebook.com/gingerzumaetahq) #mindset #marketing #business #target #pursona #traffic --- Support this podcast: https://anchor.fm/usablemarketing/support

In this episode I'm going to whiteboard an entire ideal customer for you. See how we zero in on the medium-sized business persona for The Marketing Canvas.  #WhiteboardWednesday  Go download our free guide on building a killer marketing strategy with The Marketing Canvas at www.freemarketingcanvas.com.  •Watch the podcast on Youtube •Follow us on Facebook  #whiteboard #marketing #sales #persona #business --- Support this podcast: https://anchor.fm/usablemarketing/support

In this episode, I talk about ways to find good traffic and the ways to locate your targets. Don't be general with your traffic. You won't just find them on Facebook you have to dig deeper. Locate your targets groups and pages. Be specific. Make a laundry list of things your target will be utilizing. Take your research to the next level, get detailed.  I challenge you to come up with a list of 10 sites, or 10 podcasts, or 10 groups for your target.   #Traffictuesday Go download our free guide on building a killer marketing strategy with The Marketing Canvas at www.freemarketingcanvas.com. --- Support this podcast: https://anchor.fm/usablemarketing/support

In this episode I talk about Intention versus Overwhelm. How do you get the most high impact work done? There are so many things to prioritize on a daily basis, it can all start to feel like noise. It's all urgent, and it causes anxiety and overwhelm. Stephen Covey has a great tool for this. It's his 4 quadrants. I. Urgent & Important II. Important III. Urgent (Not important) IV. Neither urgent nor important. The trick is to focus on Quadrant 2, and the way to do it is by looking at your goals on weekly increments. Here's a link to Stephen Covey, the man himself, talking about it: https://www.franklincovey.com/the-7-habits/habit-3.html --- Support this podcast: https://anchor.fm/usablemarketing/support

In this podcast I share a story about a doomed little fly banging it's head against a window plane trying to get outside. It's a powerful metaphor about how we persist in doing the same thing -- to exhaustion and until death sometimes -- in the hopes we'll get a different outcome. If you're stuck, or wondering how to get to thing dream you've always wanted, this one is for you. You can find the story in a slim little title called You2, by Price Pritchett Don't be the fly. If your marketing isn't working. It's probably time to take another look. Download my free guide on the 9 crazy easy steps to an airtight marketing plan at www.freemarketingcanvas.com   #storytelling #brandstory #marketing #business   •Watch the podcast on Youtube •Follow us on Facebook  --- Support this podcast: https://anchor.fm/usablemarketing/support

The 7S Framework is a great tool (from McKinsey) to diagnose your business and see if you're really prepared to go-to-market or compete in a changing business landscape. 7S Strategy Structure Systems Skills Staff Style Shared Values Go check the full story on the 7S Framework Download my free guide on the 9 things to include in every marketing plan - The Marketing Canvas Quick Start Guide at www.freemarketingcanvas.com   #strategy #business #framework #marketing #mckinsey   •Watch the podcast on Youtube •Follow us on Facebook  --- Support this podcast: https://anchor.fm/usablemarketing/support

Service is the new sales. For the longest time, I had a total mental block on sales. I said "I'm not good at sales," and "I hate sales." Then I had a breakthrough recently. I started to ask myself, "How can I serve at the highest and best level for my customers," and everything changed for me.  Hey, if you haven't done the amazing One Funnel Away challenge yet, it's time! Go to http://bit.ly/ofagz and check it out.   #service #sales #marketing #business #customer   •Watch the podcast on Youtube •Follow us on Facebook  --- Support this podcast: https://anchor.fm/usablemarketing/support

In this podcast, I break down how we turn a single video into 15 pieces of content, along with all of the tools we use. We had some trouble with the replay of this podcast last week, so we're re-posting it because it's jam packed with practical info about distributing your content. Ironic that this is the one we had trouble with. A few of the tools we're using: Notability App Canva Anchor.FM Facebook YouTube Google Drive Go download our free guide on building a killer marketing strategy with The Marketing Canvas at www.freemarketingcanvas.com .  Hey, if you haven't done the amazing One Funnel Away challenge yet, it's time! Go to http://bit.ly/ofagz and check it out.  #content #marketing Find the podcast on iTunes and other podcast players under Usable Marketing Watch the podcast on Youtube Follow us on Facebook  --- Support this podcast: https://anchor.fm/usablemarketing/support

SEO is like a black box. It's hard to understand from the outside, but there is something you can do that doesn't require you to be a techie.  Download my free guide on the 9 things to include in every marketing plan - The Marketing Canvas Quick Start Guide at www.freemarketingcanvas.com  #SEO #traffic   •Watch the podcast on Youtube •Follow us on Facebook  --- Support this podcast: https://anchor.fm/usablemarketing/support

The difference between those who succeed and those who don't is that winners are always learning. They're curious. If you want your marketing plan to be successful, you need to have curiosity about where the results didn't meet your expectations.  Download my free guide on the 9 things to include in every marketing plan - The Marketing Canvas Quick Start Guide at www.freemarketingcanvas.com  #mindset • Watch the podcast on Youtube • Follow us on Facebook  --- Support this podcast: https://anchor.fm/usablemarketing/support

 Once upon a time I was a Six Sigma green belt. I learned this handy framework to deconstruct complex processes. Whether you need to troubleshoot a process, or just improve or streamline one, this is the framework for you. #FrameworkFriday  •Watch the podcast on YouTube •Follow us on Facebook  --- Support this podcast: https://anchor.fm/usablemarketing/support

You may not realize it, but you already have plenty of risk in your life that you've become habituated to. If you're looking for bigger better marketing results, you need to choose a different set of risks that will push you to new results. You need to get comfortable with being uncomfortable. ARE YOU "PLAYING TO WIN" OR "PLAYING NOT TO LOSE"? #ThinktimeThursday Mentioned: You2 by Price Pritchett. Leave me a comment Watch the podcast on Youtube Follow us on Facebook  --- Support this podcast: https://anchor.fm/usablemarketing/support

 If you want more customers, you're going to have to go find them. Think about where your traffic already is and be specific. Who do your targets already follow? Where do they already hang out online and offline? Use the PESO model to brainstorm where you'll go fishing for the traffic that will grow your business.   To download the Persona Frameworks that I look to over and over again, grab the link here: http://bit.ly/31919pcast   - #TrafficTuesday  Find the podcast on iTunes and other podcast players under Usable Marketing Watch the podcast on Youtube Follow us on Facebook   --- Support this podcast: https://anchor.fm/usablemarketing/support

 If you want more customers, you're going to have to go find them. Think about where your traffic already is and be specific. Who do your targets already follow? Where do they already hang out online and offline? Use the PESO model to brainstorm where you'll go fishing for the traffic that will grow your business.  #mindsetmonday  To download the Persona Frameworks that I look to over and over again, grab the link here: http://bit.ly/31919pcast   Find the podcast on iTunes and other podcast players under Usable Marketing Watch the podcast on Youtube Follow us on Facebook  --- Support this podcast: https://anchor.fm/usablemarketing/support

 There's a something blocking where you are right now and 10Xing your business. What is it? What is it that you need to do to be of greater service to your customers?   I'd love to hear what your block is. Leave me a message at Facebook or YouTube.  #ThinkTimeThursday   Find the podcast on iTunes and other podcast players under Usable Marketing Watch the podcast on Youtube Follow us on Facebook  --- Support this podcast: https://anchor.fm/usablemarketing/support

 Most marketers make the mistake of talking about their product or service. If you want to get to the next level, you need to talk about your prospects identity.   Want your own marketing canvas? Go download it at themarketingcanvas.com  #whiteboardwednesday  Find the podcast on iTunes and other podcast players under Usable Marketing Watch the podcast on Youtube Follow us on Facebook  --- Support this podcast: https://anchor.fm/usablemarketing/support

If you want more customers, you're going to have to go find them. Think about where your traffic already is and be specific. Who do your targets already follow? Where do they already hang out online and offline? Use the PESO model to brainstorm where you'll go fishing for the traffic that will grow your business.  #TrafficTuesday To download the Persona Frameworks that I look to over and over again, grab the link here: http://bit.ly/31919pcast  If your watching this on Facebook  or Youtube, go ahead and leave a thank you in the comments. Commit to doing the research. If you want to learn a ton about practical marketing, why don't you do the One Funnel Away challenge like I'm doing? I can honestly say it's some of the most direct and practical - ie. USABLE - marketing education I've ever experienced, and I've taught marketing at the undergrad and graduate level. Click the link in the show notes.  Find the podcast on iTunes and other podcast players under Usable Marketing Watch the podcast o