Advertising Specialty Institute

You've probably heard the term moment merch, but why is it powerful and how can you capitalize on it in the promo space? We've got all the answers! In this fun and engaging Social Angle podcast, ASI Media's Vinnie Driscoll talks with Mandi Rudd, of Brand Energy Marketing, about her charitable business endeavors and the role promotional products play. She also dishes on a great “moment merch” story involving her brother, the actor Paul Rudd, and something he said on live TV that went viral and was memorialized on a T-shirt.