Advertising Specialty Institute

In this mini-episode, co-hosts Theresa Hegel and Cassie Green chat about some of the biggest trends they’re seeing in the industry right now.

ASI CEO Tim Andrews in candid conversation with Sophia, the world’s most famous humanoid robot, previewing her keynote at the ASI Power Summit 2025, Oct. 12–14 in Scottsdale, AZ. Watch the conversation on AI’s promise, peril and future role in business. Learn more: https://members.asicentral.com/events/asi-power-summit/

In this episode of Promo Insiders, Simon Croom, a speaker at the upcoming ASI Power Summit, discusses how to build agile supply chains, navigate tariffs and cost challenges and why sustainability can’t be an afterthought.

Freet also discusses print on demand in retail and promo, the role of AI in operation, supply chain challenges and his company’s commitment to sustainability.

CDP vice president Dean Manzetti explains how he incorporated promo into his print business over the years, and remembers one case study that created customer engagement that yielded enormous growth for his customer.

BELLA+CANVAS (/39590) is committed to even more than creating the premium apparel you know and love. This iconic supplier is also leading the charge on sustainability and environmentally friendly practices, allowing you to provide your customers with clothing that’s both fashionable and good for our planet. On today’s podcast, we’re joined by Jenny Huynh, global sustainability manager at BELLA+CANVAS, who’s sharing everything you need to know about how BELLA+CANVAS compares to alternatives in the industry and why they should be your top choice when clients come looking for sustainable and high-end apparel styles.

Jay Deutsch, CEO of Counselor Top 40 distributor BDA (asi/137616), and Harper + Scott (asi/220052) co-founders Michael Scott Cohen and Jon Alagem join Promo Insiders to share why BDA’s recent acquisition of Harper + Scott meant “1+1=3” for both companies, as well their big aspirations for future growth.

Jason McCracken of Eagle Promotions (asi/185320) and an ASI Media 2025 Distributor Salesperson Finalist, offers tips for saving time and closing more sales by starting this important conversation early in the process.

Ashley Coulatti and Halle Moore, both “Chefs” on PromoKitchen’s board, join Promo Insiders to discuss the importance of mentorship in promo ahead of the industry nonprofit’s 15th birthday.

Dan Lunoe and Matthew Whitely from BAMKO discuss how the Counselor Top 40 distributor has expanded into commercial print, and how it incorporated its print side for a campaign for Dude Wipes.

In this episode of Promo Insiders, ASI’s president and CEO teams up with the president of PRINTING United Alliance to talk about the continued convergence of print and promo as well as why trade shows are so important for both professionals from both industries to attend.

ASI Media’s editors discuss the biggest topics from Counselor’s annual promo industry report, including tariffs, Q2 sales and top markets & products.

In this episode of Promo Insiders, CJ Schmidt and Jeff Roberts also weigh in on tariffs, tech, print on demand and other industry trends.

Maddy Alcala, president of Gooten, discusses the rise of print on demand and gives her best advice for print and promo professionals who want to implement the technology.

Get ready to learn everything you need to know to become a direct-to-film decoration expert. On today’s podcast, we’re joined by Jennifer Johnson, strategic account executive at STAHLS’ (asi/88984). We’ll discuss what direct-to-film decoration is, what sets it apart from other common techniques, how to ensure the best application results and how simple it is to get started.

The Grossman Marketing Group co-president discusses his company's growth into promo from print, and how color is everything when it comes to brand cohesion.

ASI Media’s editors recount their top takeaways and product finds from the signature promo tradeshow of the summer.

Justin Zavadil, president of American Solutions For Business (ASB, asi/120075), has earned industry-wide acclaim for his superb leadership and genuine Midwest nice approach to business.

Carleen Gray, CEO of GroupeSTAHL (asi/88984), shares her 35-year journey from customer service to the C suite and how she helped transform Stahls’ into a global leader in print on demand and other apparel decoration technology.

Mandi Rudd, director of new markets at Genumark (asi/204588), joins Promo Insiders to share where her dedication to service grew from – and how it shapes her life today, from involvement in both industry and non-industry nonprofit efforts to her commitment to using promo to make a difference.