Art Of Mortgage Marketing

You’re burning energy on coffee dates, cold calls, and endless follow-ups, only to walk away with maybe one deal if you’re lucky. It’s exhausting, it’s discouraging, and worst of all, it keeps you stuck in a cycle of working harder for less.   Here’s the truth: top-performing mortgage pros aren’t grinding it out like that. They’ve cracked the code to attract elite partners, the kind who don’t just send a deal here and there but send you a 12+ deals per year on repeat. No begging. No cold calling. No wasting time on people who aren’t serious.   That’s what my new Dozen Deal Partner Formula Book is all about.   Imagine having a small circle of powerhouse partners who consistently fill your pipeline so you can stop hustling for every deal and start scaling a business that sets you free! .   Getting more juice from the squeeze. In this episode, we dive into my new book, “The Dozen Deal Partner Formula: How Top-Producing Lenders Attract Elite Referral Partners Who Send 12+ Deals Per Year–Without Cold Calling” and

What if high rates and low inventory could actually make you rich? While most mortgage professionals are struggling with today's challenging market conditions, Cynthia Lewis did something audacious—she found a way to add $25,000 to her monthly revenue in just 90 days. Here's what makes this story incredible: The same "Screw it, let's do it" mindset that's driving her success right now is something any mortgage pro can adopt, regardless of current market conditions. The Method Behind the Madness Most people think high rates and low inventory spell disaster for mortgage professionals. Then they watch someone like Cynthia Lewis, founder of New Dominion Mortgage, prove there's a different way to play the game. In this raw, unfiltered conversation, you'll uncover: The coaching decision that changed everything for her business How she built a machine that runs without her (the real wealth secret) Her bulletproof system for staying motivated when the market gets tough The one morning ritual that sets up massive dai

Still grinding as a mortgage professional, hoping things will magically change? That was Mark Libario. Stuck in the feast-or-famine cycle, burned out and running on empty. The inconsistent income, constant rejection, soul-sucking cold calls... and for what? A few scattered deals that barely kept up with his dreams. Then everything changed. Within just 11 months of discovering our proven system, Mark transformed his entire annual mortgage income into a single QUARTER of production. How? Not by cold calling. Not by begging for referrals. Not by working even harder. He built a system that worked FOR him instead of against him. From Struggle to Success: Mark's Complete Transformation In this exclusive interview, Mark reveals exactly how he escaped the mortgage struggle and built a thriving business that gives him freedom, not more stress.   You'll discover: The "systematic approach" that eliminated cold calling forever while attracting elite Realtor partners Why motivation fails but the right system creates cons

If you're exhausted from endless cold calls, wasting money on low-quality leads, and showing up at open houses with minimal returns, you're not alone. Too many mortgage professionals are trapped in this feast-or-famine cycle. Here's the uncomfortable truth: Those "struggle bunny" Realtors sending you just 1-3 deals annually might be exactly why you're overworked and underpaid. The Elite 1% Work Differently In this third and final installment of our "10 Tenets of Top Producers" series, we reveal the last four principles that separate top-producing mortgage pros from everyone else—strategies that work in ANY market condition. You'll discover: The proven bait that attracts high-producing Realtors Why helping others succeed is your fastest path to wealth How deliberate training (not just trying) creates unstoppable momentum The exact reason top producers thrive when markets slow down Stop settling for mediocrity. It's time to work smarter, build real wealth, and transform your mortgage business forever. About

Let’s be real—when you feel great, you tend to do great. But too many mortgage pros are stuck in a downward cycle of suck that drains their confidence, momentum, and their bank account. They’re not hitting their goals, their swagger is fading, and every setback fuels more frustration. How can they break free from this prison of limitation and create newfound momentum and mojo, so they can start winning again – not just in a “fair weather” market but in ANY market?   In the next part of our podcast series, we’ll dive into 3 more tenets of top producers that allow the 1% income earners to stay at the top of their game, no matter what challenges may come their way. Let’s dive in…   You’ll Learn: How $100M producers start your day that allows them to WIN CONSISTENTLY, regardless of circumstances. The secret ultra-successful mortgage pros use to scale their production while working less hours and enjoying more quality time with their family.   How to delegate strategically, so you can be freed up to DO WHAT YOU L

2025 is shaping up to be a pivotal year—uncertain markets, relatively high rates, rising challenges, and heightened competition are leaving many feeling stuck. But here's the reality: success isn’t determined by external forces—it’s determined by YOU. If you're still relying on outdated strategies, hoping for a break, 2025 might be the year you get left behind. On the flip side, with the right mindset and approach, it could be the year you break through to the next level like never before. Many professionals are spinning their wheels, relying on hope instead of adopting the habits that create real momentum. But the top 1%? They play the game differently—thinking bigger, acting smarter, and executing with precision. So, where do you stand? Have you set small, "safe" goals that limit your potential? Are your actions sporadic, leaving you stuck in the same place year after year? The top performers don’t operate like that—they define their vision for success, strategize, and most importantly, act. Do you have a c

Rising rates, shrinking pipelines, and fierce competition are crushing dreams left and right. But here’s the kicker—your results aren’t determined by the market; they’re determined by YOU and your marketing.  If you’re not dialed into the right strategies and habits, 2025 could be the same or worse than last year—or if you make some potent strategic pivots, it could be the year you unleash your full potential and thrive like never before. Here’s the hard truth: most LOs are stuck in a cycle of mediocrity, relying on hope instead of habits.  Are you setting low goals to play it “safe” while sporadic efforts leave you stuck in the same old rut? The Top 1% don’t play small—they think bigger, act smarter, and focus on the right things. Have you clearly defined what “winning” looks like in 2025? What if you could ditch the grind of chasing crappy leads and instead attract the right Realtor partners who see you as their Irreplaceable Hero? In this episode, we share a valuable step-by-step guide to crushing it in 20

With constant algorithm changes and skyrocketing ad costs, it’s harder than ever to make Facebook ads work for your mortgage business. That’s why over 90% of mortgage pros fail to see any meaningful return from their Facebook ad campaigns. Yet, many LOs continue to throw money at these campaigns, hoping for a breakthrough. The result? Wasted time, drained budgets, and frustration that leads many to give up entirely.   But what if the problem isn’t Facebook—it’s your approach? Most mortgage pros treat Facebook ads like a magic button, expecting instant results with little effort. That mindset guarantees failure. Instead of just chasing leads, your focus should be building systems that convert leads into closed deals and cash flow.   How do you create ads that attract quality leads instead of time-wasters? Why are video-based ads outperforming text-heavy campaigns? What’s the secret sauce top producers are using to make Facebook ads work in this tough market?    In today’s episode, we pull back the curtain on w

With tens of thousands of mortgage pros leaving the business over the past 3 years, it comes as no surprise most mortgage pros use outdated tactics that yield little to no results in today's market. Between rising rates, low inventory, dwindling leads, and fierce competition, many LOs find themselves trapped in a cycle of frustration, grinding harder for less return. The truth is, success in the mortgage industry has evolved, and clinging to outdated methods will only leave you stuck and struggling. If you’re grinding away with cold calls, endless social media posts, or chasing crappy internet leads, chances are these tactics aren’t just ineffective—they’re actively holding you back. It’s time to ask yourself: Is what you’re doing aligned with what truly works in today’s market? What if one simple daily habit could create exponential results, make you the go-to partner Realtors can’t resist, and finally stop the endless struggle bus? In this episode, we break down the real talk about what’s working in the mor

Businesses with strong team cultures crush the competition, outperforming by a jaw-dropping 200%. Yet in the relentless, high-pressure world of mortgages—where sales targets reign supreme—many leaders miss the mark on building the trust and collaboration that fuel sustainable success. Without a clear vision or a united team, scaling feels like trying to sprint through quicksand.  What if the secret to a billion-dollar business wasn’t grinding harder or chasing the next shiny object, but creating a culture so magnetic that top talent lines up to join your team, your clients can’t stop raving, and growth becomes almost effortless? Most mortgage pros think hustle and rapid growth are the keys to the kingdom. But here’s the hard truth: chasing short-term wins might actually be blocking your path to long-term greatness. What if the real game-changer is doing less—but doing it better—anchored in culture, purpose, and servant leadership with a patient, long term approach? In this episode, we sit down with Anthony Co

Our special Halloween podcast episode was streamed live on Halloween, but it was just too scary-awesome not to share with you….  Most mortgage pros feel trapped in a haunted house of inconsistent income, where leads vanish like ghosts and referrals are as scarce as full moons. It’s a frightening reality for many mortgage pros, plagued by unresponsive clients, dead leads gathering cobwebs, and pipelines running bone-dry.  These spooky symptoms are enough to give anyone the chills—but here’s the twist: with just a few eerie-sistible strategies, you can scare away scarcity, resurrect those “lost” leads, and cast a spell of consistent growth in your business. Are you clinging to the belief that borrower scarcity and ghosting clients are just the nature of the game, when this haunting, growth-killing mindset might be the very curse holding your pipeline in the graveyard? What if a few “ghoulishly good” strategies could put an end to sleepless nights, transform “ghost” clients into loyal fans, and break the spell t

In today's competitive market where inventory is low and rates are high, leads alone aren't enough. Success lies in how effectively you mine those opportunities.   If you’re not tapping into proven strategies to squeeze maximum value out of your database of prospects, clients and Realtors, you’re handing deals to your competitors on a silver platter—because they’ll be happy to take your market share.   Most mortgage pros think the answer is getting more leads, but here’s the harsh reality: it's not about quantity of your leads, but more importantly, the quality of your leads, and how you nurture and convert those leads into closings.   Are you spending too much time chasing new leads while overlooking the goldmine in your current database? Do you know how to turn the maximum number of those leads into cash? What if you could attract Top REALTORS as exclusive referral partners and automatically turn happy clients into 5-star reviews that turn into red-hot referrals—how much more business could you close?   In

Referrals are the lifeblood of any successful mortgage business. The majority of consumers trust referrals from people they know, yet most mortgage pros are stuck relying on inconsistent word-of-mouth and feel frustrated by the unpredictable flow of leads.   Many mortgage pros think that just doing great work will be enough to keep the referrals flowing, but hope is not a strategy. In fact, this passive approach is likely costing you business and keeping you stuck in the same frustrating cycle of feast or famine.   So ask yourself: Are you getting as many quality referrals as you could be, or are you letting valuable opportunities slip away? What if you could turn your best clients and partners into a steady flow of pre-sold business without the grind of cold calling or chasing crappy internet leads?   In this episode, we reveal the secrets to winning the referral game and building a reliable, high-quality lead stream that practically runs itself. We discuss the smart way to attract top-tier referral partners

Over the past 2.5 years, the majority of mortgage pros have seen a sharp decline in their pipelines in comparison to the “mortgage gold rush” of 2020-2021. Relying on the same old prospecting methods that worked a few years ago have probably hit the point of diminishing returns.   The reality is, if you're fishing in the same pond as everyone else, you're likely walking away empty-handed. To stay afloat and thrive, you need to get creative and start looking for opportunities where others aren’t.   Sticking with the status quo in this market could cost you more than just a few deals—it could cost you your livelihood as it has for tens of thousands mortgage pros over the past year. The top producers are thinking differently and taking innovative approaches to secure leads that others are missing out on. They are using this so-called “down market” as an opportunity to up their marketing innovation, so they can take market share.    What if you could discover a wellspring of quality leads in places no one else i

In today’s ultra-competitive market with low inventory and relatively high rates, leads are harder to come by, and yet, many are unwittingly wasting the few they do get by making costly mistakes.   The key to thriving unthriving times isn’t necessarily just about getting more leads, but in converting more of the ones you already have into high-quality, high-paying clients who send referrals, give rave reviews and then come back to do repeat business,   Focusing solely on generating more leads might mean you're missing the bigger picture. The real issue often isn’t the quantity of leads but the quality of your lead source and the quality of your follow-up.   Many MLOs are letting potential deals slip through their fingers by not fully capitalizing on the opportunities they already have.   Are you truly squeezing all the juice out of the opportunities you’ve been given, or are you letting potential deals slip through your fingers? How would your life change if you could close more deals with less stress?   In t

Most people think making decisions that lead to revenue growth is all about speed or just following your gut, but there's a lot more to it. Top producers in the mortgage industry excel because they have mastered the art of strategic decision-making. What really sets top producers apart isn’t just that they know how to close a loan or sell their services – both of those skills are vital – but rather, their ability to lead themselves and others with powerful decisions that produce extraordinary results. In this episode, I explain the top five decision-making habits of successful mortgage pros that can improve your leadership and explode your pipeline.   "Top producers have a strong propensity and proclivity to step outside their comfort zone, swing for the fences, and take strategic risks for higher rewards because there is no reward without risk." - Doren Aldana   Things you’ll learn:    -How to make decisions quickly and wisely, while avoiding the pitfalls of being rash or procrastinating. -Ways to balance bi

Success in the mortgage industry often feels like an uphill battle, an endless grind against constant challenges.   For many LOs, the daily grind can seem overwhelming, with rising rates, increasing competition, and the struggle to stand out in a crowded market. These obstacles are not exceptions but the norm, and how you handle them defines your success.   How can you rise above the resistance and ramp up your revenue? How can you WIN in ANY market CONSISTENTLY, not just a “fair weather” market?   In this episode, I talk about the common struggles most mortgage pros face—low inventory, high rates, stagnation, frustration, and a dwindling pipeline. I also reveal the three counterintuitive truths of success that will change your mortgage career forever.   "Income growth is preceded by inner growth. Your business is like a personal development course with a compensation plan attached." - Doren Aldana   Things you’ll learn: - How inner growth precedes income growth. - The importance of focusing on the process ra

It's still a challenging market with rates high and inventory low, but remember, it's not the market, it's your marketing – AND YOUR MINDSET! It's all about controlling what's INSIDE of your control, and obviously, you cannot control market conditions. What you CAN control is your daily activities, what you focus on, and the spirit you bring to those activities, and that makes all the difference in the world when it comes to your results. Have you ever wondered how the TOP 1% income earners think and that allows them to earn 10X more than the average LO? What do they know that you don't when it comes to their ability to stay resourceful and show up confidently in the face of obstacles? How do they turn adversity into opportunity that puts wads of cash in their wallet? In today’s episode, I reveal 5 key ways top producers think differently than the average LO and how you can apply these mindsets to your mortgage career. By the end, you will have the tools to break through barriers and reach new heights of succ

Mortgage rates are rising and inventory is low, leaving most mortgage originators feeling frustrated and defeated. The pressure to engage Realtors has never been higher, and the competition is fierce. But what if you could turn this adversity into your biggest opportunity? Imagine being so attractive to top-producing Realtors that they are no longer ignoring your calls and rejecting your overtures but actually open, receptive, even eager to speak with you. With the right strategy, you can flip the script so the Realtor needs YOU more than you need them. How do you make yourself the GO-TO mortgage pro that top-producing Realtors are excited to partner with? In today’s episode, I will reveal the 3 reasons why Realtors keep turning you down and, more importantly, how to fix it. As a result, you will be able to build profitable relationships with Top Realtors who each send you 1, 2, 3 deals per month like clockwork. Start by showing up caring and curious, and bring some concern and empathy. People don't care

As the real estate world braces for the impact of the $418M NAR settlement that was recently approved by the judge, many Realtors are shaking in their boots with fear. With potential commission cuts and changing market dynamics, there’s a palpable air of uncertainty and even trepidation. But what if you could turn these challenges into your biggest opportunities?   There’s a good chance that the NAR settlement will put pressure on your Realtors to STEP UP or STEP OUT. With smart sales and marketing strategies, you can help your Realtors flourish under these new conditions, gaining an advantage over those who do not adapt.   How do you make yourself the go-to influencer for your Realtors to help take market share and leave their competition in the dust?   In this episode, I will share 3 strategies to use the NAR settlement to your advantage to attract more Realtor partners and supercharge your career. Don't just sit on the sidelines and allow your Realtors to survive this shakeup—help them THRIVE!   To capita