Advertising Specialty Institute

In this Promo Insiders podcast, Senior Writer John Corrigan talks with ASI Social Media Manager Melissa Newman about what to expect this year for Promo in the Wild, the benefits of running a social media campaign and what it takes to create and sustain a successful one.

Now more than ever, having a strong personal brand can help you build your business. In this informative Social Angle podcast, ASI Media's Vinnie Driscoll talks with Digital Marketing Strategist Suzanne Huber about ways you can build your personal brand with social media.

Here’s a sign that we’re getting back to normalcy – Dan Thurmon is coming to ASI Chicago. An ASI Show favorite, the president of Motivation Works will be once again dazzling on stage on July 14 with his acrobatics, juggling and oh yes, that unicycle. In this episode of Promo Insiders, Senior Writer John Corrigan talks with Thurmon about how he adapted to the COVID-19 pandemic and what fresh insights he’ll be bringing to the promotional products industry’s first major gathering since March 2020.

If you produce any video for your business you should be storing them in the social media platform YouTube. If not, you could be losing out on some valuable discoverability. Find out more in this repurposed Facebook Livestream with ASI Media's Vinnie Driscoll and Melissa Newman.

Theresa Hegel and Sara Lavenduski discuss rising tensions between employers looking to open their doors and employees who want to remain remote.

Wendy Ferber and Andy Nadel, the husband-and-wife team behind Pride Products, made a crucial pivot during the pandemic that led to a new business opportunity called ConnectRship. Based on a love of game night, this new venture provides a fun virtual game experience that helps assist in developing and maintaining relationships with clients and co-workers. In this insightful Social Angle podcast, ASI Media's Vinnie Driscoll talks to Nadel and Ferber about this pivot, the success they've had and, of course, their use of social media.

In this episode of Promo Insiders, Theresa Hegel, executive editor of digital content at ASI, chats with CEO Jeffrey Mayer and Jordan Scaduto, executive vice president of LBU, about the ins and outs of customization and how domestic production can help distributors alleviate some of the supply chain issues plaguing the promotional products industry right now.

In this episode of The Social Angle, ASI Media's Vinnie Driscoll and Melissa Newman dissect a recent Twitter thread from Jayde Powell, head of social and community at Drink Sunwink, who shared actionable tips on revamping your social media marketing strategy for better results. It’s a great episode that you don’t want to miss!

Warming weather and states reopening are factors paving the way for the return of live events across the country – both within the promotional products industry and other industries. ASI Chicago returns to McCormick Place from July 13-15, followed immediately by the Chicago Auto Show – billed as the nation’s largest auto show and rescheduled from February. The return of trade shows and events spells opportunity for the industry, but in many ways, 2021 will be a transition period back to normalcy. Many shows and events will continue to have heightened safety protocols and built-in distancing, at least in the short term. In this episode of Promo Insiders, Theresa Hegel, ASI Media executive editor of digital content, and Tricia Walter, manager of corporate events at ASI, talk about what trade shows are going to look like this year and how promo pros can prepare.

Swire Ho knows how to maximize his time. The director of sales & marketing at Garuda Promo and Branding Solutions has been able to successfully grow his small business with social media and podcasts while also juggling the day-to-day duties of running his own distributorship. In this informative Social Angle podcast, Swire talks with Vinnie Driscoll about his approach to social media and business, tools you can use to succeed, and a clever approach to podcasts that can get you noticed!

As vaccination spreads and restrictions are lifted throughout the United States, businesses are returning to normalcy with large, in-person gatherings. ASI is helping lead the way with redesigned hosted-buyer events beginning in June and our large annual in-person trade show July 13-15 in Chicago. But what does that mean for virtual trade shows? Is it time to pull the plug? David Betke doesn’t think so. The principal of Do Better Marketing, a division of Canadian distributor Avatar Brand Management (asi/127901), embraced the digital disruption last year with GreenShows, an eco-friendly alternative to traditional trade shows. In this Promo Insiders podcast, Senior Writer John Corrigan chats with Betke about his innovative platform and the future of the trade show experience.

In the latest episode of The Social Angle podcast, ASI Media's Vinnie Driscoll and Dana Zezzo, of American Solutions for Business, fire up the DeLorean and take a trip back in time to talk about what social media was like in the promotional products industry in the 2000s.

Two executives at the Top 40 firm discuss how the energized brand encapsulates – and builds on – HALO’s unique value proposition.

You've probably heard the term moment merch, but why is it powerful and how can you capitalize on it in the promo space? We've got all the answers! In this fun and engaging Social Angle podcast, ASI Media's Vinnie Driscoll talks with Mandi Rudd, of Brand Energy Marketing, about her charitable business endeavors and the role promotional products play. She also dishes on a great “moment merch” story involving her brother, the actor Paul Rudd, and something he said on live TV that went viral and was memorialized on a T-shirt.

In this episode of Promo Insiders, Executive Editor Sara Lavenduski speaks with Barry Moltz, a small business expert, speaker and author, about best practices for monitoring finances and how to establish an emergency plan and fund to survive another crisis.

In this short and sweet episode, ASI's Melissa Newman is joined by Nadine De Jesus, inbound marketing specialist at Modern Driven Media, to talk about growth marketing strategies. Nadine shares the importance of considering every aspect of your sales and marketing funnel to maximize ROI and performance.

Supplier Jeffrey Nanus shares key insights on the issues that are causing inventory problems and rising prices, and why he believes the challenges are navigable.

There are a plethora of choices when it comes to social media networks, but what happens when none of them provide the experience or community you’re looking for? You create your own. Well, at least that’s what Dr. Maggie Jordan did. An avid gamer since childhood, Maggie was frustrated with the lack of inclusivity and support she saw for the women and community in gaming. In this fun episode of the Social Angle podcast, Melissa sits down with Dr. Maggie Jordan, founder of Lair, to talk about how a gap in the market and a passion for gaming inspired her to create her own social media platform.

How To Nuture Hope by ASI

The weather is getting warmer, so now’s the time to start thinking about summer promo orders. Today’s guest, Rachel Corey, promo fulfillment manager of STAHLS’ has all the info you need to secure orders with golf tournaments, charity runs, sports camps and more.